3rd Party Website Verification Services - Do Trust Seals Actually Improve Website Conversion?
Topics: trust seals, 3rd party verification service, imprving online conversion, increase online sales
The average websites conversion rate is far below it’s potential, and is on the decrease. Because the number of fraudulent businesses around is on a dramatic increase, and it’s no secret. Todays online shopper has wised up to this and the statistics show it.
Todays online shoppers, including myself, realize that a website without credentials, support, and security can put them at risk. And it makes sense, if your visitor trusts you, he will buy from you.
Third party website verification services have proven to be the easiest and most effective way of increasing your greatest asset - trust. Some will even guarantee to boost your conversion rate by 15%.
Displaying trust seals on your website provides instant, visual assurance that your site is credible, safe, and trustworthy. Trust seals quickly assure your visitors that…
1.Your website is secure (your potential customers want to know that their personal information is safe and secure. 88% of internet users surveyed, viewed this as “very important”)
2.You have a legitimate business (your potential customers want to know if they can trust the site and the information on it. 81% of internet users surveyed, viewed this as “very important”)
3.You respect their privacy (your potential customers also want to know if you have a good privacy policy. 76% of internet users surveyed, viewed this as “very important”)
Does it matter which website verification you choose? Hugely! They all produce similar results, but prices can range from $300 a year, to more than $4000 a year. Each trust seal service specialize in different aspects of your site, covering your visitors 3 major concerns above.
1. Security seals
2. Business seals
3. Privacy seals
The trust seal that will suit your site best depends on what you’re selling. For example, a mortgage lead company would likely see a conversion rise with with a privacy seal. But a camera company would probably get the most benefit from a security seal. So if you are only going to get 1 type of seal, you will want to choose the website verification service that specializes in the the seal you need.
Hacker-safe specializes in security seals, truste specialize in privacy seals, and bbb in business identity seals. However having assurances in all areas has proven to give maximum conversion. But instead of buying all 3 seals separately, companies like control-scan and trust-guard have created multi-seal-packages for the highest level of trust possible at a fraction of the price.
At the end of the day, any reliable trust seal is better than none. According to the fireclick index, the average website has a conversion rate of less than 2%. But trust seal services have proved to increase your website conversion by and average of 14%. A website not providing it’s visitors with the necessary assurance (3rd party website verification seals specifically) is missing out on a huge amount of potential customers and sales.
To make the decision of which trust seal service to use a whole lot easier, see this service comparison chart at - bestservice.wordpress.com Peter Bosch is a young article author with experience in most internet related subjects.
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