5 Tips To Sell More Books With A Sales Letter
Keywords: marketing your book, book marketing, sell more books
First things first; words sell not graphics or flashy websites. Pretty pictures and web design have never sold anyone anything; only words can do that. You must write to convince people to take action. Most prospects will never pull out their wallets because they like your web design; they do so only when your words convince them to. Here are some tips and a template to create compelling sales letters that sell your book:
1 Gather testimonials.
Strategically sprinkle them in your copy. They help build creditability and are important to achieve maximum sales. If you having problems getting some, consider offering your product free to 3-5 people to get some good written testimonials.
2 Make your copy error-free.
If you have misspelled words or incomplete sentences, you will lose sales. Design your copy to be specific. Vague copy will also hinder your sales. It will prompt a lot of questions. If you are getting sales without questions, you know you have done a good job with your sales copy.
3 Make your copy effective.
If you have written your sales letter in one sitting; it’s not as effective as it could be. Write it one day and then revise the next day. Read it out loud. To measure how effective it is, look at how people read it versus how many actually buy. Install a hit counter to measure your success.
4 Write short sentences and paragraphs.
Short sentences and paragraphs will help the readability of your copy. Especially, if your letter is long, you will have better success with keeping the attention of your prospect.
5 Focus on benefits and not features.
Always focus more on your benefits and the features. Explain your benefits. Benefits are what moves people to act. For example, “This air conditioner (your product/service) will save you time, effort, energy and money because of the built in features.” It creates more value if you said, “Think of all the time, energy and money this air conditioner will provide you with it’s lifetime guarantee,” instead of “This air conditioner will last a lifetime.”
You don’t have to be a famous copywriter to write effective sales letters. In fact, you have everything it takes to write an order-pulling sales letter for your book. You have the passion, the knowledge of your product (book) and now the sales letter template. Follow the above 5 steps to get organized and then write your compelling letter to convince every prospect that your book is the one they want.
Earma Brown, helps small business owners and writers who want to market their books effectively! Send any email to 21days@book-marketing-help.com to receive Free ecourse ‘Jumpstart Marketing Your Book’ or visit her at www.book-marketing-help.com
Previous Articles Highlighter:
How To Use Search Engines For Accurate Results (1)
The exact search phrase appears in the name of the web page itself. As with the title tag, the person who made this web page specifically intended this page to be thought of as being about "best tennis match".
Owning Your Business : Some Questions & Answers (2)
The answer is, the same way as you would anyone else. Show people that your plans for your own business are good ones by sitting down and thinking through every possible aspect from how you're going to raise the money to get your business off the ground to keeping customers loyal and coming back for more.
Different Types Of Start Up Businesses (3)
As tedious as it sounds, all the provisions of your company's organization will have to be decided early on, particularly since liability laws are so stringent. Furthermore, you'll want to make legally binding contracts among your organization as detailed as possible, for no matter how close you are to any partners, the chance of a parting of ways is ever present.
Search Engine Optimization & Why Your Website Needs It (4)
The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
Affiliate Internet Marketing: How To Build Customer Loyalty In Affiliate Internet Marketing (5)
The After Sell We've all dealt with companies that turned on the charm when they wanted us to open our wallet and give until it hurts. After the sale it's like you never existed.
The Law Of Attraction And How To Make Money Online (6)
Make regular visualization that you are excellent in the area you choose. Visualization will make your subconscious mind work to attract what you want into your life according to the law of attraction.
Advice To Surf The Web Anonymously (7)
analyze.privacy.net gives a comprehensive report plus an introduction to privacy.net which shows you more about cookies, gives you a look at what others see when they look at your computer and more.
Turn Your Website Into A Traffic Magnet (8)
These are the top ten ways that, if followed rightly, will get you insane traffic. So, what are you waiting for? Go out there and put these babies into practice.
Affiliate Marketing-Why Being Friends With Prospects Is Important (9)
But online is probably one of the best places to ease your prospects into a purchase. Because most of your correspondence will be through emails start them out with one or two sentences (maximum of four) about your day, vacation, or the weather.
Discover How To Create A Buzz & Wow Your Customers! (10)
That means saying the truest thing you can when you communicate. Any attempt to hide behind a facade, when you really need to connect with someone, will ruin your chances of making that connection.
So You've Joined An Affiliate Program To Make Money Online, Now What? (11)
Did you find those tips on how to make money online with affiliate programs useful? You can learn more about how to grow your affiliate business using search engine optimization here: www.myaffiliatestarter.com
Discover Ways To Design & Improve Sales On Your Website (12)
More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors. The first method is to weave in your personal touch in your sales message.
Why You Should Rewrite Your PLR Articles (13)
So spend bit of time and rewrite those PLR articles and you will gain long term benefits. Ann Liu, internet marketer and author of www.onlineprofiting.com. To learn how YOU too can succeed in Internet and affiliate marketing, please visit www.marketingbyann.com.
SEO Services, The Secret Of A Successful Internet Marketing Strategy (14)
Lets take an example: If you are offering web design, then your primary keyword will be web site design, graphic design, banner design etc. The search engines always give higher priority to the primary keyword or the keyword used in the heading.
Do Lists Really Work As Traffic Generators? (15)
A list can be created for any industry. Just start brainstorming. Think about what people you want coming to your site will enjoy. It's really just like creating any other link bait.
A Rose By Any Other Name May Smell As Sweet - But Do YOUR File Names Stink? (16)
7.) Don't use the default file names and hierarchical structures in Wordpress / Joomla / Drupal / or any other Content Management system. For example, is 2007 a good Category heading, or directory name?
Niche Marketing - Finding Hot Customers Who Can't Wait To Buy From You (17)
All you have to do is find or create the product or service needed, drive targeted traffic to your offer and figure out ways to spend the net profit. I can't promise you that you'll become a millionaire selling to niche markets, but if you do it right and multiply your streams of revenue, I can't stop you, either!
Explosive Adwords Ad Copywriting (18)
Put yourself in their shoes. Would you click on that ad you've just written? Overall remember when putting your ad together to double check everything, especially your target URL & spelling.
Hiring A SEO Company Or PPC Marketing? The Slam Dunk Investment (19)
One such option is hiring an SEO company to enhance their online marketing portfolio. This will help them to reduce the advertising investment and also increase their visibility. There have been many cases of click fraud in the recent past, which has led to the increase on the PPC costs.
Finding A Niche To Target With Information Products (20)
But another niche, such as single moms on a budget may not be willing to pay $67 for an information product showing them how to get organized. Sometimes it depends on the solution itself.
Newer Articles Highlighter:
A Work At Home Business Solution (1)
The first stage of your investment might see you struggling for balance with its management. When you are able to handle this well, there is a huge possibility that you will be earning more than the average income.
How To Make Money With A Website (2)
The problem with this type of income is that if your website doesn't receive sufficient traffic then it's worthless and can take a long time to reach the payment threshold.
Outsourcing Strategy: Get Other People To Do Your Internet Marketing Chores (3)
If you have a flair for telling other people what to do, you might make your fortune serving the IM crowd with your team of providers. Pulling together a diverse balance of customers and independent contractors is a rare talent.
A Bargain Hunter's Guide To SEO (4)
Taking a few hours to do this can bring a lot of repeat traffic to your site, and give Google some more fresh content to index. Promoting a website may seem like a daunting task - and it is.
Special Image Techniques With Dreamweaver CS3 (5)
By making your web site accessible to all users, you are able to serve a larger customer base and take a step toward improving your search engine ranking. Use image maps for easy site navigation Basic Dreamweaver courses demonstrate how easy it is to add images to your web site.
Seduced By Internet Marketing Profits? Get A Grip On Yourself! (6)
Let somebody else do that for you. It's very romantic, to think of yourself as a self-reliant entrepreneur, handling anything and everything with a flair. That's an illusion.
Using Forums To Build Your Network Marketing Business (7)
Forums, for the most part, have taken the public square debate and digitized it into a Net community that is both vibrant and vital. Forum marketing has been one of those evolving entities that has changed with the times, but has at no time become unpopular or ineffective.
Are Your Customers Scared, Scarred Or Skeptical? (8)
There are several good writing service web sites on the internet. They are very inexpensive as well. Example: This very newsletter issue you are reading right now will be converted to an article and distributed to over 100 top article directories across the internet next week.
Website Security Rules Explained (9)
It's not worth the amount of spam you will receive. 5. In the lower right-hand corner of your browser should be a small lock icon which indicates that the site is secure.
Discover The Top 5 Ways To Generate Low Cost Website Traffic (10)
Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries.
Why Paying For Website Traffic Is A Worthy Investment For Your Business (11)
Paying for your traffic would be a really good idea and you will get all the benefits it has to offer. Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
Web Design And Implementing Search Engine Optimization (12)
The keywords should be stuffed within this text being careful of not over stuffing the keywords. Aim to please the search engines as well as your Website visitors. Get more information at www.webartglobal.com.
Selling Homes By Owner: Setting Up Your Website (13)
This is the creative real estate private sale Sherri and Steve Rosenbaum used to sell their home in 3 weeks. Learn how to sell your home by owner...FAST...and get fair market value at BigBadHomeSale.com.
Ezine Advertising For Your Online Marketing Business (14)
Also you may want to get an idea of the audience of the ezine. How many people are on the list to receive it. You also want to make sure it is the right target market for your online marketing business as well as the demographics are where you can do business.
The Basics Of Affiliate Marketing (15)
The major search engine optimization companies have been working to update their algorithms to remove such web sites from their master index. There are a number of different compensation methods used in affiliate marketing.
Using Link Exchange Programs To Market Your Website (16)
Many of the better programs periodically verify that the links that are exchanged between webmasters are maintained. If one partner in a program decides to remove the link at some point, the link exchange program will notify the second webmaster who may then decide to contact the individual to request that the link be added, or simply remove the link from the offending site.
Write Articles That Relate To Your Product Or Service (17)
This Article Was Published By Hans Hasselfors, from SubmitYourNewArticle.com. Get the net working for you. Join a community of like-minded authors and publishers and make your living online.
Powerhouse Dreamweaver Training Tips (18)
Prepare pages for CSS CSS (Cascading Style Sheets) allow page designers to separate information about a page's appearance from information about its content. Among other benefits, it makes it easy to change the style of a whole website.
Internet Business Strategy: Leveraging On Your Expertise (19)
The question becomes one of your willingness to reach out to others and be a worthy member of a group. The era of the rugged individualist is over. The Internet is an Interconnected Network of people that depend on each other.
Surefire Ways To Increase Your Website Traffic (20)
Attach your sites description and services at the end of the article as well as the link. 6) Join forums and form online communities Capture a market and show your expertise and credibility.