6 Step SEO Guide For Beginners
Topics: SEO, SEO Guide, crawl, scripting, oneway links, links, spiders, search engine, index
Many site owners or first time webmasters often overlook the most common mistakes when it comes to Search Engine Optimization of their website. By using these 6 simple steps your site will have the most common area designed to meet ranking standards for the major search engines.
1. Avoid the use of Flash and DHTML navigation menus and buttons. These require additional code that often makes it impossible for the search engine spiders to find all of your pages. This will kill your ranking potential. Use natural text menus. This will insure that all of your pages are crawled, and will allow you to use keywords in your “alt” text.
2. Do not use “frames” pages. The search engine spiders will not be able to index all of the pages that are part of the frame and your site’s crawl will not be complete. The use of “includes” pages will guarantee that all of your pages will be crawled and indexed.
3. Avoid the use of internal scripting, such as java and other languages. This practice requires more time for the search engine spiders to crawl and index your pages. Whenever possible use external scripts that are placed in your cgi-bin or scripts folder in your web root.
4. Always use a “robots.txt” file to help the search engine spider crawl and index your pages faster. Every website has pages, and directories that do not need to be crawled and indexed, and by creating a “robots.txt” file you can save time in the preparation of your site by adding a single robots Meta tag.
5. Use keyword rich page names. This will enhance the relevant content value of each page on your site by telling the search engine spider that this page relates to the keywords used in the Meta tag data for this page. Additionally, use keywords and phases that are related to each page’s actual content. This practice will add focus to your keywords and keyword rich content.
6. Limit your Meta tag data to only: Title, Description, Keywords, and Robots. Most of the other commonly used Meta tags are almost useless to the major search engine spiders, and their inclusion will only serve to slow the indexing process and in some cases actually damage your rankings. Keep your title tag under 70 characters long, and don’t use stop words. Your site’s description tag should not be longer than 100 characters long. Only use relevant keywords for each page. Lastly, always use relevant keywords in your page names, titles, and descriptions.
Anil Vij is an Expert Author and an Online Marketing Specialist. Visit www.onewaylinkexchange.net for more information.
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