7 Ideas To Keep Your Professional Website Fresh
Topics: website content ideas, freshen website, updated website
When was the last time you changed anything on your professional marketing website?
If your answer is more than 30 days, you have got some work to do. When you invest time and money to get your site built, you can not just walk away once it is built. If you have not touched it since it was first published, you have missed the whole point of Internet marketing.
The web is an organic, always-changing medium and when you create a web presence for your business or private practice, you have to make sure your website keeps pace.
Websites have two distinct audiences: real people and search engines. Both of these audiences set real value on the new content on your site. People want to see new things on repeat visits and Google automatically scans your site to see if anything has changed since last time. If your site is identical, you risk losing your search ranking.
Content management systems that empower you to make your own site changes make it simple to freshen your site. These affordable website tools change your approach to Internet marketing.
Some ways you can do this easily:
1. Create a box on the front page of your site to feature a quote of the day, a special offer or a greeting relating to the season.
2. Add articles (written by you or republished with permission from an ezine article site) that relates to your area of expertise. Ask colleagues to contribute articles to your website, then do the same for them.
3. Post email newsletters every month as you write them
4. Add a page of links to resources, events, other websites of interest. Check those links and change them on an ongoing basis.
5. Add photographs to your site. Update and change them. This gives your site a little personality, too.
6. Add an Upcoming Events section to your website, promote things you are doing or things in your geographical area or area of interest. Make sure to take things down after they are done.
7. Add a widget to your website, streaming in content from another source. A clock, a weather widget, even a rate calculator or news feed.
Choose a few things you can do and commit to a regular schedule of website updating to make sure your site is found by the search engines and appreciated by real web visitors, too.
Deborah Gallant is an internet marketing trainer, author and business coach that provides affordable website design & development tools for service professionals. Visit their website (www.WebPowerTools.com) for a free 30-day trial and internet marketing eBook.
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