9 Unusual Ways To Use Postcards In Your Mortgage Business
Keywords: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
Postcards can be more than an inexpensive way to “stay in touch” with your mortgage customers and prospects. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses.
Traditionally, we use postcards in our mortgage business to pass along holiday greetings, reminders, and general information that helps keep your name in front of your customers and prospects.
Let’s think outside of the box, harness this little dynamo, and you’ll find a surge of new mortgage marketing opportunities.
Here are a few unusual ways you can use postcards in your mortgage business:
1. Use them as hand-outs: You can use postcards as a hand-out at seminars, meetings, or networking events. Consider it your over-size business card with lots of room to promote your mortgage services and company.
2. Use them as coupons: You can use postcards to entice a visit to your office location. When customers come in to your office, they can bring the postcard offer with them to receive a discount or reduction in appraisal fees or whatever.
3. Use them as reminders: You can use postcards as a reminder to your customers that it’s time to come in for their free annual mortgage check-up. This is a great opportunity to review details about their mortgage they probably have forgotten. This is your chance to be their hero.
4. Use them for free offers: You can use postcards to offer free reports and information if your prospect contacts you. It may be mortgage market information and changes, or it may be a free report about refinancing, home improvement, or credit.
5. Use them as invitations: You can use postcards as an invitation to your seminar, your office open house, your presentation about a new mortgage service/loan program, or to point them in the direction of your website.
6. Use them for feedback: You can use postcards as a quick survey of your mortgage services. Your recipients can check a couple of boxes and fax them back to you. It’s likely you’ll get a good response with such an easy-to-complete format.
7. Use them as a referral tool: Offer all of your customers an incentive for referring new leads and business. Be careful about your offer as not to violate RESPA guidelines. A general statement that “you never forget the source of your mortgage leads” may be all you need. Just letting people know that referrals are an important part of your mortgage business can sometimes generate immediate referrals.
8. Use them to gather and then publish customer testimonials: You can use postcards to solicit testimonials from your existing mortgage customers. Then, publish excerpts from your good testimonials and distribute them via postcards to your mortgage prospects. Testimonials can be a powerful sales tool and are very much under-utilized by mortgage professionals. You can use postcards to make it happen.
9. Use them as a newsletter: You can use postcards as a mini-newsletter. We all know that a mortgage newsletter delivered over a period of time is a great marketing tool. Unfortunately, most of us don’t invest the time and money to generate a good newsletter. The mini-newsletter in postcard form is the answer. It’s short, sweet, and inexpensive to put together. What’s more important, you are providing valuable information to your customers/prospects using your name and company.
So, the next time you look at using postcards in your mortgage business, think outside of the box and you’ll find that by doing so, your mortgage pipeline will also improve.
Tom Domin is the author of “101 Ways to Originate Mortgages” and publisher of “Tom’s Mortgage Tips” a twice monthly Mortgage Newsletter geared for Mortgage Professionals. Put your mortgage career on the fast track and sign-up for FREE at www.MortgageMarketingToolKit.com
Previous Articles Highlighter:
Some Of The Ways The Internet Can Help You Explode Your Business (1)
For most workers a low level of security is required so they can have access to the areas that concern the tasks they perform. But for people in the higher levels of the company it is necessary to give them clearance to all information.
10 Easy Ways To Promote Your Website (2)
While more and more businesses are starting blogs, few of them are doing it right. If you're using your blog to publish product announcements in corporate-speak, it's useless. You need to remember a simple mantra, 'views not news' Make sure your blog has something interesting to say.
You're Not A Super Hero - Get Some Help! (3)
It has also made the use of technology a key to the winning business edge. These companies see business joint ventures as the next logical direction their organizations must take if they are to remain competitive and profitable.
3 Proven Free Methods To Increase Your Website Traffic (4)
It costs money but with a great copy and product this method will make you rich online fast. Now we come to proven free traffic methods, when you are short at budget, or you want to benefit from free traffic streams online, following are three proven ways to increase website traffic without spending a dime.
How To Properly Use Article Marketing To Drive Traffic To Your Site (5)
I wrote an article titled "The Secret To Getting Indexed In Hours By All The Major Search Engines" and it was picked up initially by over 6,000 webmasters! Conversely if you were to write an article about a more obscure topic it may only get picked up a few times.
Top 5 Ways To Generate Low Cost Website Traffic (6)
Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links.
What Is Web 2.0 (7)
Keywords: Web 2 Web 2.0 is a phrase coined in 2004 By O'Reilly Media. It refers to a theoretical second generation of Internet-based media and social networking sites, wikis, communication tools, etc and which emphasize online communities among users.
Successful Tanzanite Purchasing On The Internet (8)
The Tanzanite "When" And finally, the When question deals with such inquiries as: When will my tanzanite order ship and by what method (carrier)? Are there any extra fees when shipping gemstones?
Affiliate Directories (9)
Keywords: affiliate directories, affiliate marketing Directories fuel affiliate marketing. While some companies choose to keep their affiliate network separate from other products, the directories that connect affiliates with merchants are driving the world of affiliate marketing.
Submitting Your Website Directories Helps Your Link Popularity (10)
The description is the most difficult item to define correctly. One way to get help for an accurate description is to ask friends to view your website or ask people from forums to view your site.
Don't Let Bad E-Commerce Web Hosting Cost You Business (11)
As mentioned previously reliability is a must as well as redundancy which means they should have more than one backbone provider in case something goes wrong. If you plan on having an online store or large catalogue disk space will definitely be an issue that you will want to address as well.
Are You A Mortgage Yahoo? (12)
That company/employer/lender web site doesn't help you one bit. You need to take the bull by horns and establish your internet presence. 3. You'll be taking the steps necessary to ensure your mortgage business survival and success in the business.
The Truth About The Online Business Opportunity (13)
Their selection of corporate and web site domains paid a great part in their capability to brand themselves and thus to succeed. Joseph J. Wood is a professional online business researcher, helping people choose the best internet money making idea available to them.
Making Money With Your Blog (14)
All it takes to add to the blog is log on, post the days thoughts or activities and its out there live. Someone who wants to build a blog as an Internet home business opportunity obviously has to make it more revenue-based than that.
A Press Release By Any Other Name Might Be . . . An Optimized Press Release (15)
News in less than 24 hours for relevant keywords. Other optimized press releases stay perched on the first page of Google for six months or longer. For those of us who've made a living distributing these informative little documents, the question is: Can there be anything new in the world about the venerable press release?
Web Site Promotion Guides For Newbies (16)
But either way, if you know what you are doing, you will be able to get the word out about your web site. As far as free promotion is concerned, one of the best things that you can do is join in on the discussions that are taking place at some of the online forums.
Three Ways To Advance Your Search Engine Rankings (17)
You have to constantly battle to keep your key words at the level the rankings will require. Deliberate spamming is ethically wrong, and you should not resort to it to increase your page rankings.
Some Of The Most Important Issues You Need To Consider When Choosing A Web Host Company (18)
As always, it's important to decide what you need and then base your decisions on that. Remember, you'll also want to give yourself room to grow. Read the company's user terms and policies.
The Importance Of Linking, Link Popularity Plus Tag And Ping (19)
Link popularity simply is the number of links from other websites that point to your website. This strategy has gained immense success due to the crawling nature of most search engines.
Is It A Hobby Or A Business? (20)
Why does this happen? There are many reasons, I'm sure, but I think there are a few very common situations. Perhaps you casually came across some "make money here" websites and decided to try it in your spare time, just for fun.
Newer Articles Highlighter:
Same List But More Profits (1)
Keep these tips in mind and start making more profit from the list you already have. Gain access to our FREE newsletter where you can learn "Powerful List Building" tips, tricks and strategies.
Increase Referrals With Email Marketing (2)
Although it probably will not be in direct competition with you will also see your goods or services and may find them so beneficial that they will give your business a try and on that day a new customer for your company is made.
3 Techniques To Increase Online Traffic To Your Website Fast (3)
Do you want to increase online traffic to your website fast? Learn about the best tools and techniques online to help you achieve this Fast. Learn how to increase online traffic to your website for FREE at www.internetrevinue.com
Why You Will Never Make Money At Home Online (4)
You read the latest sales page from some million dollar a year marketing guru and he promises that if you buy his product your life is set and you have very little work to do on your part.
How Technology Revolutionised Trading On Stocks (5)
All this is made for you to have a better and easier grasp of how stocks are working. Find more Online Education info @ www.FUND-MANAGEMENT.INFO and @ www.FUND-MGMT.INFO For spyware related articles: www.online-trading101-fyi.info
Tips On Selecting The Right Home Satellite Broadband (6)
Make a list so that you do not forget, and also so that you can use it when you are contacting these companies. The reason why you are going to contact them all is so that you can speak to a professional there and inquire about the questions that you want answered, so that you can truly gain a much better viewpoint in regards to whether or not you would want to use the company.
Work From Home Secret Things You Should Know (7)
Never do this. If you are new to the work at home business, you may not do well at it at first or gain any profits to begin with.
Creating Your Products From Public Domain Content (8)
Mind you, these are not the be all and end all. They are just a few of the many things you can do. The first thing is to go with the most popular public domain poet or author that you can find.
Web Site? Web Hosting? What For? (9)
I think the question is much too obvious nowadays, but since my twitch keeps reappearing I think I will mention at least the very basic points. Keep in mind, although these points are very simple, they are not unimportant: Presence From the basics, the most basic and yet, the most valid.
Chain Emails, Hate'em! (10)
Hotmail is the most popular free web mail service and they don't have any plans to cancel their services. Sadly, this is just one of the many chain emails I've received.
Don't Use That Email Account! (11)
Founder and actual CEO, Ricardo d'Argence has been in the field for more than ten years. Alojate.com is now one of the biggest web hosting providers in Mexico. www.alojate.com
Increase The Cash Value Of Your Patients (12)
The third shortcoming is the immediate extra income the doctor misses out by not doing those tests, treatments and products which the patient should get. Most doctors tell me that they do not have the time and manpower to "PUSH" all those "miscellaneous services and products".
Please, No More Flash! (13)
Also, this time will affect the release of your project 2. Difficult modifications. Since a flash site needs more attention to detail, each modification made by the designer will have to be reviewed carefully to avoid any mistakes.
Deciding Between Windows And Linux Web Hosting (14)
Windows web servers Windows web hosting solutions provide many benefits such as NET support, ASP, visual basic C++ and pearl scripts. Windows are also known for their dynamic page displays.
Your Home Page's Three Seconds Of Fame (15)
2. Design and Images The Internet is a visual medium and if you wish to capture new clients you must show them something attractive when entering your website. The color and photos of your web site should match the general theme of your business and message.
Cheap Web Hosting And Other Stupidities (16)
Just the cost of rent, phone lines and power would be enough to deplete this small income. As ever, the human mind is marvelous and searches for a solution.
The Second Business Which You Never Know You Have (17)
And do you want that company spending almost no money on flyers, banners, events, public relations, etc., in fear that some of those activities might not work out or because they simply do not want to spend money they have in saving accounts or stock or real-estate etc?
Web Hosting And Design Services Companies (18)
This inadequacy of the website owner leads to the delay in the completion of their website. If they have not anticipated this delay but planned to have their website launched before a certain season to promote their business, there is a great danger of missing their deadline, defeating the whole purpose of having a website.
Web Hosting Extras You Are Gonna Love (19)
For peanuts, you can protect yourself from being punished by other people's disregard of Internet etiquette Anti-virus In today's world of hackers and Internet spies, it is a must to have proper protection to keep your computer and your interests secure.
Cpanel Web Hosting Is Your Best Option (20)
Lastly, my host needs to keep me abreast on how my account and server is working. If there are any problems with my account, I want to know. cPanel, sends me emails or messages via an instant message program or even through my cell phone if there are any issues with services, my account, or server.
Permalink to 9 Unusual Ways To Use Postcards In Your Mortgage Business