A New Approach To Convincing Your Sister-In-Law She Needs A Website For Her Small Business
Topics: Affordable Web Design Tools, Affordable Web Design Software, Affordable Web Design Tips
When you join your family and friends for holiday gatherings, you’ll be mingling two complete and distinct groups of people: those who are web-savvy with those who are not.
You know about this division. First, there’s the Techies. You and all your relatives under 25 are using instant messaging, have social networking accounts, blog regularly. You know what a PDF document is and know how to create one.
You have a hard time communicating with the Non-Tech group: Cousin Cal, the chiropractor whose full extent of Internet usage is sending jokes in email. Or Brother-in-law Bill, the executive who has his secretary print out his emails so he can read them on paper. They still use AOL email addresses.
Since you are so tech-friendly, it can be an annual ordeal as you harangue them about “getting with the times.”
This year, how about a different approach? It doesn’t have to be all or nothing.
For your loved ones who own small businesses or practices (like Cal), how about forgetting complex (and frightening) ideas like remaking their business model for e-commerce or creating digital products?
Accept that they have an operational business, doing what they already do. Instead, focus on helping them to create a “good enough” web presence.
Anyone doing business today who does not have a website is conspicuous by their absence. Over 77% of Americans are online. When people get a referral or pick up a business card, they expect to find a URL to do some research.
Cousin Cal may be paralyzed with fear and uncertainty. Everywhere he goes (including your dinner table), he is bombarded by experts with opinions. He thinks this will cost him thousands of dollars or he’ll have to beg you to do it for him. If he goes that route, his site will get out of date because he’ll never touch it again: it will be held hostage by the Experts.
Instead, how about something small and modest that Cousin Cal can do for himself? Cal should own his own URL. Easy. (Write it down somewhere!) Professional email at that domain.
Most importantly, a small business should have a website with at least a few critical pages, like his biography, a list of services, testimonials, a contact form, links to a map for directions to the location.
The evolving technology for website design and development using simple content management systems can empower small business owners. Without spending a fortune or knowing anything technical, the Non-Techies can finally have a straightforward web presence.
Professional-looking templates with built-in search optimization, statistics and the ability to create your own links, tables, downloads, etc. are more accessible than ever. As many or as few pages as you need. Ability to upload your own photos, logos, images.
So while everyone else is in the kitchen or watching football, bring your cousin into the home office and log on to a content management system. Create a trial site for free and conquer the intimidation by demonstrating how simple the whole process can be.
Once you get the ball rolling, maybe Cousin Cal will want to sit next to you at dinner!
Deborah Gallant is an Internet marketing trainer, author & business coach. She provides affordable website design & development tools for service professionals like coaches & consultants. Visit WebPowerTools (www.WebPowerTools.com) for her 5 Steps guide and a free 30-day trial.
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