Article Marketing Essentials- How To Optimize An Article For Maximum Effectiveness
Topics: article marketing, seo copywriting, seo press releases, seo copywriters
There are several reasons for actively pursuing article marketing: to establish yourself as an industry expert, to increase awareness of your products and services, and to build backlinks to your website. In this article, we will focus on the third purpose, building backlinks to your website.
It is possible to engage in article marketing and yet achieve absolutely no linking benefit to your website or weak linking benefit to your website - and its amazing how many people are doing just that. In this article, I’ll show you how to optimize an article with the topic of “article marketing” for maximum SEO benefit.
Know Your Keywords
Keywords are essentially the search term that your readers and/or customers use to find your website. Knowing which keywords you wish to target is one of the most important components to your Internet marketing campaign. Proper keyword research should be able pinpoint the strengths and weaknesses in your campaign, what keywords your competitors are targeting and which keywords are more easily mastered than others.
Choose one primary keyword to target in the article, as well as 2-4 related keywords to sprinkle throughout. Using related keywords helps search engines to get an even clearer idea about the topic of the article. Search technology has become highly advanced and continues to improve all the time. Search engines know the difference between a keyword that appears on a page of many unrelated terms and one that appears with terms that are related to the topic.
Using Keywords In The Title And Summary
Use the keyword in the title of the article whenever possible. If you can, try to position the keyword toward the first part of the title. For example, a title that reads:
Article Marketing: 3 Things Strategies for Achieving More Visibility
Vs.
3 Things Strategies for Achieving More Visibility with Article Marketing
Using keywords in the title is important because the title often becomes the title tag and/or the URL of the web page. The title tag and URL are two of the most important pieces of a webpage in terms of helping search engines to identify the topic of the content. Not only does the title tag give the search engines a critical tip as to the topic of the content, the title tag usually becomes the dark blue title that appears in the search engines results page. This is why it is essential to create article titles that not only include keywords, but that also captivate readers. A good, solid, intriguing title can make the difference between your article being seen and being overlooked.
The summary of your article often becomes the Meta description for the page on which it’s published. The Meta description is usually the short summary that appears in the search engine results page beneath the title. The same logic that applies to writing captivating, keyword-rich titles also applies to writing summaries.
Using Keywords In The Body And Author Bio
When writing articles for article marketing, a good target keyword density is between 1.0% and 1.3%. Trying to ‘over optimize’ by using keywords at a higher percent density can cause the article to be rejected by many publishers.
It is also very important that you use your main keywords as anchor text whenever the online article distribution site will allow. Google uses anchor text to determine page ranking. When you use your keyword as an anchor text, you are essentially telling Google (and the reader) what your website is all about.
The author bio is the most important place to use keywords. Many article submission sites allow for anchor text in the ‘about the author’ bio - and taking this opportunity critical. When creating a bio with anchor text, it is beneficial to include two links: one to the homepage in a main keyword, and one to an internal page using the keyword the internal page is targeting.
It is very important to build links to a site’s internal pages, however, many people only concentrate on building links to their homepage. In fact, I recommend that whenever a new page is added to a website, that an article should be written and distributed linking to that new page. The backlinks generated by that article will help establish the new page with the search engines.
By choosing to target the right keywords, using your main keyword in the titles and subheads of an article and of course linking to your website with anchor text keywords, you will effectively be using article marketing to build a backlink campaign for your website.
Christine O’Kelly is co-owner of SEO Content Solutions (seocontentsolutions.com) a leading SEO copywriting firm. The company provides SEO press releases, articles, blog content and web content to resellers and end users alike (seocontentsolutions.com)
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