Article Marketing: Make Yours Measures Up
Topics: Free Content, Article Marketing, internet marketing, SEO Services, marketing, Search Engine Optimiza
Article marketing is a great tool to develop interest in your company. By writing articles for use in print and online publications, you build credibility for yourself. When you build your reputation as an expert in your field, more people will want to use your services.
But to use article marketing effectively, you must start by writing an article that will be used. Here are some tips to help you write the articles are looking for.
To do this, we’re going to pretend that you are a veterinarian who wants to use article marketing to drive business to your website. You’ve just introduced laser surgery to your practice and you’ve decided to write an article about it.
Start with your headline: Make sure it is clear about what information the article has. Article marketing sites require it and it gives them a clear idea about what your article is about. For example, don’t call your article, A story about my dog, Spike. This does not tell the user why he or she should read the article (unless of course they know and love Spike). It would be much clearer to call it, Laser surgery: How it saved my dog, Spike.
Make sure the headline is reflected in the opening paragraphs (called the lead). Article marketing follows news reporting style in that you need to focus on facts. Don’t copy your favorite novel in describing a lyrical country setting. Start with something like, Laser surgery has become a life saver in the animal world. Let me tell you how it saved my dog, Spike.
Use a conversational tone. I know, Mrs. Jones told you in third grade to never use contractions and to build your vocabulary by using big words. Well, Mrs. Jones does not run a web site, nor does she run a business. Write how you talk. Use contractions. Use short words and sentences: For example, use is much better than “utilize”.
Keep your article short. Writing for the internet is not like writing a term paper. Attention spans are much shorter. On the other hand, make sure your article is long enough to contain real information. If your article is just a “puff piece” on how great your business is, article marketing sites and users will see that and not use your article. They are looking for a real article with real information.
Another way writing for the internet is different than other forms of writing: use the subject of your article frequently in the article. For instance, if your article is about laser surgery, use the term often. This helps to build “keyword density” in the article and helps build its “search engine optimization”, meaning search engines will rank your article more highly and users will find and refer to your work more quickly.
One other tip in writing for the internet: be sure to include helpful links to other sites within your article. This is helpful for several reasons: it saves you the work of compiling the information into your article. It also shows that you are well-read and know of other experts in your field. It also opens the possibility of your work being linked to their sites in the future.
If you have written more than one article for marketing purposes, it is perfectly acceptable to link to those other articles in your new article if those are indeed links to helpful information.
When you have finished your article, proofread it carefully and also use spell checkers. But also have someone else read it. When you write an article, you become “wedded” to your words and won’t necessarily see any glaring errors. It’s better to have someone else make the corrections before an embarrassing mistake goes all over the internet. If you are uncertain of your writing skills, hire a college student to tidy things up a bit.
When it’s ready, post your article to your own website as well as to popular article marketing sites. If you have several articles, you may eventually want to compile them and offer them as an “ebook” or a brochure or book for your clients.
By following these tips, you will find article marketing is a great tool for growing your business.
Moe Tamani is a search engine optimization specialist for SEO 1 Services links www.seo-1-marketing-services.com www.internet-marketing-cafe.com www.seo-services-expert.com
Previous Articles Highlighter:
Autoresponders - Are They Harmful To Your Wealth? (1)
In simple terms, these servers literally bring up the websites that you browse for on your laptop or computer. Each server will normally have many hundreds of accounts and a dedicated IP address.
Blogging - When It's For Somebody Else (2)
If you feel like that is their motivation behind having a blog, you want want to look at some other options. And don't ever be afraid to voice your opinion when it comes to the content and blog posts.
The In's And Out's Of Incentive Or Freebie Marketing (3)
In reality though, Incentive marketing is spreading like wildfire on the internet. This increasingly popular entity provides many great benefits for consumers and marketers alike. Just one such benefit for savvy marketers who utilize incentive marketing is that it is an excellent way to increase customer loyalty.
The Importance Of Good Dialog On Your Blog (4)
If they have something that they need to follow through on, then that will start more and more comments. Invite them to leave suggestions or examples on your blog and you will get plenty of comments from your readers.
Keep Blog Readers Coming Back (5)
Blog owners need to realize that the quality of texts on a blog site is crucial to its success. If you want your blog to be promoted by search engines, web page writers should use certain key words that visitors use to search the Internet.
When To Post Your Blogs (6)
Trying to have a successful blog requires a lot of different elements, but remember that it is just as important as any other business you have. Stay on top of your tasks and you could end up having more success than you thought possible.
Are Low Dollar Affiliate Programs Worth The Effort (7)
One other aspect that is important is whether or not the product or program that you are promoting has much relevance to your blog and site. If you were trying to sell e-books about the importance of socks on a blog about the stock market, you would not have any success.
Getting Good Content For Your Blog (8)
Variety is the spice of life but most success comes from variations to great things. Change a few things but once you find what works, stick to it. All in all, there are many ways to get great content in your blog.
Free Articles On A Blog - Good Or Bad? (9)
Pay close attention to the details and find the method that you like. It may be a combination, but there are many ways to help relieve some of your blogging stress.
How To Earn Money Blogging (10)
If you want to know what they want to read, ask them. A lot of times you don't even need to ask them, you can just read the different comments that they have left.
A Logo Can Help Brand Yourself (11)
Remember, it represents you and your reputation. You might even want to work with a theme that you will use on your websites for your specific niche so that it blends in or compliments the other graphics you use on your sites.
Money And Traffic - A Good Main Focus For Your Startup Blog? (12)
This is like free advertising for your blog. If people are impressed by what you write, they will most definitely want to check out your own blog. And never turn down an offer when someone requests you as a guest blogger.
The History Of Communication From Smoke Signals To Modern Satellite And Email (13)
It is one of the biggest pass times of young people. The invention of the chat room over the internet has allowed anyone to converse with complete strangers about anything that interest them.
Make Money Online With EBay Fast (14)
Use the free overture keyword search tool or Google keyword search tool to find keywords that are heavily searched for and make sure to include them in your titles. Make sure your titles are keyword rich because the eBay search function looks at the title to determine whether or not to return your listings in the results.
The Easy Way And The Hard Way To Create Your Web Page (15)
Now you look at your other text. Your bullet points listing the benefits don't really have the impact you want. But you don't know how to add those big check marks that you see on other sites.
Do You Know Where You Fail In Your Internet Marketing Strategy? (16)
You know it can easily be much more than that. In comparison, a little brow sweat from using the resourcefulness that you will need to learn Internet marketing seems very worth your while, doesn't it?
Video Conferencing Makes Doing Business Easier (17)
More and more businesses are taking advantage of this high tech ability to do business even if they are half a world away from one another. When you have the need to speak with people from other offices, even if they are in different parts of the world, video conferencing makes it simple and straightforward.
Email Is The Future Of All Effective Marketing (18)
Many businesses are leery of email advertising when they first find out but soon find that this is the way to drive their business. Another reason that many people are trying their hand at email marketing is because they can be more focused in their marketing efforts.
Use Ebay To Help Build Your List (19)
How much more of a targeted audience do you need? This method does not have to be limited to ebooks, although they seem to work the best in terms of list building from Ebay.
Loan Officers, Mortgage Brokers & Realtors.There Is A Better Way! (20)
It was my home and my only place to live, so I kept paying my mortgage. What was I going to do, go rent an apartment for around the price I was paying for my mortgage?
Newer Articles Highlighter:
Work At Home Data Entry Job: 5 Secrets To Know Before Starting! (1)
A great place to start looking for these types of positions is at sites like craigslist.org and Indeed.com There are still problems though. Many times there will be hundreds of people looking at and applying for the same jobs as you.
Unleash The Power Of Contextual Advertising Without Paying A Dime (2)
Even if you don't have a website to promote, just keep all your leads in your LeadsLeap network. You can start to divert your leads to your future website or business only when you are ready!
Blogs - Make Advertising Easy (3)
Posting an advertisement on a blog site is not expensive at all in comparison to other normal techniques of advertising and has become the latest trend for inexpensive advertising for online companies.
Blogging: How To Get Any Blog Making Money (4)
Always be open to help a reader and take criticism on the chin. The number one most important thing that needs to be remembered about blogging is to be honest.
Strategizing Your Marketing Programs From An Educational Stand Point (5)
Srini Saripalli is a technologist, marketer & Success Coach. Referred by many as "Success Engineer", Srini specializes in Marketing & Sales Success. He shares his sales & Marketing strategies on www.SuccessEngineer.com and www.srinisaripalli.com
Videoblogging, Get Started Today (6)
You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures. Some programs are user-friendly and can be used with zero knowledge on video editing.
Search Engine Basics For The Online Business Owner (7)
This allows a search engine to recall relevant information when a user types a search phrase into the search box. The search engine displays the results of the search in numbered order, with the most relevant pages listed first.
Discrimination And Carpet Cleaning Clients (8)
I called her back and told we wouldn't be cleaning for her. She was incredulous. "You mean even though I agreed to pay your price, you still won't clean my carpet?" Yep, you got it.
Three Free Ways To Get Instant Traffic Fast (9)
Link Exchanges Link exchanges are a suitable way to get a good amount of traffic. In order for you to do this properly you'll need to search google for relevant sites that pertain to your niche.
6 Critical Components For Offline Or Online Business Success! (10)
4.The Right Message. Your message should speak directly to your consumer. Remember that unless you make your message personal (solely about the customer's benefit) and urgent (as in why you must listen to this right now!) your audience will not care.
3 Advanced Marketing Tips For Writers (11)
Building a list means offering a newsletter, a free giveaway (sample chapters from your books, free ebooks, white papers, etc.) or some other premium for joining your list. The purpose of building a list is that it makes it very easy for you to notify your readers of new releases or other products and services you offer.
Conference Calls: The Basic Do's And Don'ts (12)
When you know that you will be getting on your conference call you should make arrangements so that your pets as well as your children will not be distracting to you or the other callers on the phone Another thing that you need to think about is when you use the mute button.
3 Easy Marketing Tips For Writers (13)
When optimizing, don't forget to include your name in your keywords. After all, don't you search for your favorite authors by name? I do. 2. Build a blog and build relationships.
Avoiding Becoming A SB Site Spammer (14)
Sampson provides valuable resources, and information to help the online business owner prosper with their business. For more information about Social Bookmarketing, please go to www.makinglotsofmoneyonline.com, and submit your articles at articles.makinglotsofmoneyonline.com.
Use Graphics To Highlight Your Guarantee (15)
That way you can utilize all kinds of graphic vehicles to enhance and emphasize the guarantee. One type of graphic I often see used is the use of the internet marketer's own handwriting, making the guarantee more personal and sincere.
Setting Up Good Images - The Know How (16)
There do exist several alternative picture computer programs that are cheaper and available to designers who have just recently created a blog and do not have a lot of money to get the more advanced image software.
What Is Search Engine Optimisation (17)
Actinic SEO is an important part of any website's success. Dnets use the services of professionals to enable us to provide complete solutions www.dnets.co.uk is a well established business, providing expertise in the world of online solutions.
How To Help Your Prospect See The Problem (18)
Here's one of the many rules of likability that sales people seem to misunderstand. When you make a negative comment about any aspect of a persons finances, business, car, property, clothes etc., (what ever it is you're trying to sell them) you're causing that person to think less of you.
Business Hosting Can Improve Your Business (19)
Paid hosting can be acquired from a multitude of hosting providers. Most offer you several payment options are it monthly quarterly or yearly, with varying discounts for longer term commitments.
Affiliate Marketing - Basics That You Should Know About (20)
In fact the answer is yes and no. It is a yes because you only need to accomplish two tasks, as discussed above. On the contrary, it is a no because many marketers are not able to do it constantly and regularly.