Article Marketing: Turn Your Articles Into Whitepapers
Topics: article marketing, submit an article, article directory, articles into whitepapers
You’ve been in business for a while and have written lots of articles. You have submitted them to article directories and use article marketing to increase visits and back links to your website. Now what? Is there anything you can do with all these articles once they’ve been published through an article directory?
Actually, there is something you can do. You can take your articles and turn them into a whitepaper or a report to offer for free on your squeeze pages. This will give your readers a reason to sign up for your mailing list. Once a customer signs up on your website you can send them a free PDF file of your whitepaper.
What is a Whitepaper?
A whitepaper is more like a report that an article. Typically you want to start your whitepapers by discussing a problem that your clients have. To do this you really need to know your market. You’ll need to know what they want and what they need.
Just present the problem and offer solutions while keeping your focus on their customers needs. Your whitepaper must offer valuable information that helps your customers. A whitepaper is a document to provide unbiased information. Don’t use it to spam your products or services. A simple link at the bottom of it to your sites will suffice.
Your goal for writing a whitepaper is to educate readers and generate leads and sales. However, a whitepaper is not a place to hard-sell your merchandise. Use whitepapers to draw potential customers to your website and educate them about your topic so they will return to your website to meet their needs.
Marketing with Whitepapers
If you’re like me, you’re no stranger to article marketing. The concept has been around for a while now and it is one of the best ways to spread the word about your business. Now I use whitepapers in the same way. I turn older articles and diverse material into whitepapers by changing the focus and writing in a clear concise way. A whitepaper is more like a technical document and includes factual information. When I’m done writing a whitepaper, I submit them to directories just like I do with my articles. Submit whitepapers to directories for possible inclusion in e-zines and newsletters.
The side benefit of writing a whitepaper on your niche topic is that it helps establish you as a credible source. By offering a high quality whitepaper or report for, you will gain your customers’ trust and become noticed as an expert on your topic.
Outsourcing Whitepapers
Turning an article into a whitepaper could become a time-consuming project for someone who isn’t skilled at this type of writing. Does that mean you should skip this valuable article marketing option? Not at all.
Use an article writing service to transform your articles into whitepapers. The cost of hiring a team of professionals is worth it to have a well-written document to offer your customers. You can also submit whitepapers to directories for possible inclusion in e-zines and newsletters.
Brad McGovern is the Marketing Manager at www.articlemarketer.com and offers advice and news of note to article marketers.Watch for more from Brad at www.articlemarketer.com in the coming days!
Previous Articles Highlighter:
How To Increase Your Ebook Revenue (1)
These strategies work whether you are selling on eBay or on your own site. The first way, is an old retail marketing strategy from the offline world. Use a value priced ebook to draw your buyers attention to other ebooks at substantially higher prices.
3 Simple Tips To Use Corporate Gifts To Associate With Your Customers (2)
If you want to create a positive branding and marketing campaign, the quality of your presentation is very important. This means that you cannot afford to give out corporate gifts with inferior quality.
Effective Search Engine Marketing Campaign - Importance Of Keyword Analysis (3)
Once they have given you the permission by opting in to your list, you will be able to email them and arrange for meet-ups to close the deal offline. Cheow Yu Yuan is the co-founder of www.HomeBizGears.com, an online marketing and branding agency.
Promotional Corporate Gifts - 4 Tips To Use Them To Market Your Business (4)
Promote your business USP. USP is very important in a branding plan. It helps the customers to remember what you do, and how different is your company from the others.
Search Engine Optimization Strategies That You Simply Must Avoid (5)
This is to ensure that you don't end up stuffing your articles with the same keywords. Whether you like it or not, it's very annoying, and besides, search engines consider this technique as unethical.
Does Your Search Engine Footprint 'Look' OK But 'Feel' Weak And Anemic? (6)
This footprint packing could include material and websites of which you do not approve, yet you allow this junk to fill your search engine footprint. Business wise, you've got the look but lack the feel.
Are You In The Right Marketing Niche For Your Internet Business? (7)
When you complete this exercise, you will have a better idea of what business niche to pursue. Then, you can put aside learning the trade itself and focus instead on learning how to market what you know.
No Squeaky Wheels With The Online Shopping Cart (8)
This is why having reliable software should rank high on the retailer's list of imperatives. Andy West is a writer for AspDotNetStorefront, a premier online shopping cart and storefront provider.
Online Marketing And Selling (9)
There are then websites that are designed, whereby customers specify the price range that they can spend and select products that fall into that price bracket, and these are known as name-your-price websites.
File Sharing Is Not Illegal (10)
Topics: micro, torrent, download, bittorrent, torrentspy, pirate bay File-sharing is not illegal. A few friends sharing files online between themselves is no more illegal than them swapping CDs or DVDs.
How To Create And Share Torrent Files (11)
uTorrent also has a piece size feature, but for mostly everyone that uploads a torrent, this should be left alone. You may also which to start seeding once the torrent has been created.
What Is A Torrent And How Does It Work? (12)
They want to get the whole book, they let each other know what pages they have and what they require. Eventually the pages are passed around till a whole copy is obtained.
Why Is Article Writing Important For Internet Marketers? (13)
Well written articles attract highly targeted traffic to your web site. As an Internet Marketer, highly targeted traffic is the key to getting your share of digital gold. There are still only a relatively small number of internet marketers who actually understand why article marketing is such a powerful strategy for marketing.
How To Use A List Broker (14)
Most list brokers offer Email, Postal and Telemarketing lists - each one can work in concert with the other and they can all be tracked effectively to deliver statistics and sales that translate into customer service and loyalty.
Instant Blog Links- Does This Product Help You Take Your Blog To The Next Level? (15)
Supplied with more keywords, your Instant Blog Links finds potentially tens of thousands of targeted blogs. You can then pick-out the ones most likely to produce results to submit comments to.
Google Ads Can Cost A Lot- Does This System Help You Get Google Ads For Free? (16)
Google is by far the # 1 search engine on the internet today- some estimate a commanding 70%+ of all traffic for searches goes through Google. Considering all the other search engines out there on the internet today- that is truly an amazing statistic.
The Most Crucial Requirement For Internet Marketers (17)
This includes family, friends, yourself and anyone else who are negative or discouraging towards your endeavors. 4). You must find and be in continuous communication with one or more people (a mastermind group) who will encourage you and help you to follow through with your purpose and plan.
There Is A Better Way To Advertise ! (18)
How many of us work full time, and get nothing like that for a wage. Maybe you should try one out. It has worked miracles for my online business, and I'm sure it will do wonders for yours.
How To Using Online Courses For Internet Marketing (19)
The courses are usually offered in a multiple, short segments in order to keep students' interest in the topic. This type of advertising serves a useful purpose in terms of marketing campaign.
Seven Tips To Succeed In Affiliate Marketing (20)
1. Take action. This sounds obvious but you would be amazed at how many affiliate marketers fail simply because they don't take action. In this game it is all to easy to be distracted and to kid yourself you are taking action when in fact you aren't.
Newer Articles Highlighter:
Secrets To Online Marketing, Top Earner Reveals Them Here (1)
Now think about it? There are many many people who are starting dozens of online companies / MLM every year. With that being said, they only keep the one that makes them the most money.
An Introduction To Affiliate Marketing With MRR! (2)
The arrangement of affiliate marketing is popular with both internet businesses and affiliates because the arrangement can be extremely profitable for both parties, especially when it comes to buying master resell rights online.
Articles Marketing 101 - How To Write 10 Articles By Lunch Time Today (3)
Time yourself. The benchmark of writing 1 article is 10 minutes. At the beginning, it is all right for you to exceed the 10 minutes mark. Do not worry.
What Everyone Ought To Know About SEO (4)
The first method of doing this is to ensure the site has content that reflects the services or purpose it offers. The content is the term used for the words on the site.
Why Everyone Needs Customer Service Training (5)
Fortunately a training course can provide you with techniques to improve the effectiveness of communication in the case of complaints. It can be taught to anyone and will have a really positive effect on your clients and as a result could have a positive effect on employee motivation.
How To Make Sure That Pay Per Click Advertsing Is The Right Choice For You (6)
If your website is to be found among the top-ten search engines results for a competitive term like for example 'Hawaii rentals' on MSN Live Search you have to beat 20700000 other web pages that Live Search has listed in its index for this keyword (retrieved in January 2008).
Search Engine Optimization: How To Get People To Visit Your Site (7)
Or, you can add additional information that cannot be easily found on other sites, such as your company's product information. Those are some of the right ways to optimize search engine use.
Making The Most Of Questions At A Presentation (8)
This may encourage those who were just thinking about asking a question to actually get on with it and take up the opportunity of gleaning even more information from your presentation.
Is Your Computer On Broadband? (9)
The first is the well obvious speedier connection or access. You can now use the telephone and the fax machine while using the Internet. You can make outgoing and receive incoming messages.
Google AdWord: A Click Above The Rest (10)
What good is it to have a million visits if only minute fractions are enjoying your site and even fewer are responding to your pay per click advertising? Target the correct audience with the correct words to locate your best niche.
The Drawbacks To Working At Home (11)
If you have young children that aren't in school yet, it may be difficult to work when they are awake. This can mean lots of busy naptimes and late nights to get your projects done when they are sleeping.
The Benefits Of Finding A DSL Provider (12)
If so, take out the phone book and find a DSL provider in your area today. Link-Connect are a long-established communications provider offering internet and telecoms services for businesses of all sizes.
Work At Home On The Internet Effortlessly With Proven Copy And Paste Solo Ads (13)
Conclusion With all of the methods of making money online, e-zine solo ads are truly the quickest and easiest way to get a return on your investment. Although free methods like article and forum marketing work also, they take a long time.
How Franchising Offers Global Customer Base (14)
They could market online to a global customer base and when the opportunity to recruit others to distribute the product and receive a piece of their sales action, a few decided that it is easier to sit back and collect an income off the work of others, and shifted their focus to recruiting distributors instead of selling on their own.
How Marketing Arm Combines Business With Travel (15)
There are many companies selling vacation packages in which they company makes all of the arrangements. This type of arrangement may have some built-in deficiencies as could take a few days to make sure everything has been confirmed.
List Building Tips: The Often Overlooked Foundation Of It All (16)
Having said this, unless you know what you are doing, list building is not exactly a walk in the park. So here are some powerful listing building tips to guide you in the right direction.
How To Buy Ebooks For Resale Without Getting Ripped Off (17)
Does he sell anything else. Has he been in business for a while. All of these things are important to know. The more you know about your seller, the better prepared you are to make the best buying decision.
How A Group Marketing Network Can Help Your Business (18)
You will be sure to appreciate the tips and tools that a group-marketing network can provide you with. You may also find that in a matter of a few short months your product is being sponsored by local businesses that see your rapid accent as a sure sign of business success.
Website Research - Keyword Tools To Look At (19)
You could try Good Keywords or Keyword Research Tool from Webmaster Toolkit. Both of these tools are very easy to use and can help you not only produce a great keyword list but also offer misspelling suggestions and help you analyze some of the other top ranked pages so that you know specifically what the search engines are looking for.
How To Succeed In Advertising With Pay Per Click (20)
Likewise, if it takes 50 clicks to result in a sale, you would want to budget at least fifty cents per click. Many times, when you start a pay per click advertising campaign, the company that you purchase your advertisements from will have various payment plans worked out.
Permalink to Article Marketing: Turn Your Articles Into Whitepapers