Attract Search Engine Traffic By Using Targeted Keyword Phrases
Topics: search engine traffic, search engine optimization, free traffic, internet marketing, what are keywords
After you create a huge keyword list through brainstorming and via keyword tools, your goal is to find the words and phrases that are going to be the most effective in bringing lots of targeted traffic to your site. You can also use these words in your pay per click campaigns to maximize the paid side of search engine traffic.
Search engine marketing is most effective when you attract people who are ready, willing and able to buy what you have to sell, not people in search of general information. In other words, you don’t want to optimize your site for the most popular keywords in your niche.
The most popular are the most fought over, the hardest to get and the ones that result in the least targeted traffic. That’s three strikes. You’re out. So don’t go after the big, generic words until you are one of the big players in your niche.
You’ll experience more success sooner by taking a strategic approach to find words you can win with. You’ll constantly struggle, however, if you spend your time competing against sites like ESPN for “sports,” Travelocity for “travel” and WebMD for “health.”
Other phrases related to the main words are searched for often but have less competition. They have less competition because everyone’s too busy fighting over the generic keywords. As a general rule, the more specific the phrase, the more targeted the traffic will be. Those who type multi-word keywords phrases are ready to take action. This is who you want to reach. This is who you want to find you in the search engine results pages.
Consider these examples of specific phrases: instead of sports, try “youth baseball drills;” instead of travel, try “cheap cruises to Bahamas;” instead of health, try “workout tips for women.”
Having a huge list of keywords and the ability to see how many people are searching for phrases related to that word helps you find keywords and phrases you can win with. Sure, 5,000 people may search for sports and only 130 search for “youth baseball drills,” but if you are ranked at the top for the latter and you have information related to youth baseball drills, you’re going to convert an extremely high percentage of that traffic. But you would convert a much lower percentage from the 5,000 people just looking for anything related to sports.
Software is available to help you target specific phrases in your niche because it does more than just show you what words have high amounts of traffic. It shows you how many other sites are competing for those words. To use software like this, you type in the broad keyword. It gives you the number of times people have searched for that word in Overture. Then it extracts information from Google and how many websites are using that term on their web pages. It also shows any related words and the Google sites competing for those words as well.
But that’s not all a good program will do for you. It also analyzes the information for you with a “Results divided by Searches” (R/S) value. The lower the R/S value, the better chance you have to win with that word or phrase. All you have to do is decide which words you want to target, then use those words and phrases within your website.
Glen Hopkins is a Best-Selling Author, Speaker and Consultant. He teaches struggling entrepreneurs how to turn their Online businesses into thriving money machines. Get his List Building Report and Web Traffic CD for FREE at www.glenhopkins.name
Previous Articles Highlighter:
How To Get Targeted Search Engine Traffic (1)
For instance, if a person searched for "grilling burgers," the engine's task is to sift through the billions of pages that comprise the Internet and list all the pages that mention grilling burgers, grilling or burgers.
How To Optimize Your Web Pages With Keywords (2)
By tracking your results. If you don't track the keywords you use and how you rank in the search engines, how will you know if you are generating traffic from this source?
Why You Must Understand The Power Of Keywords (3)
Glen Hopkins is a Best-Selling Author, Speaker and Consultant. He teaches struggling entrepreneurs how to turn their Online businesses into thriving money machines. Get his List Building Report and Web Traffic CD for FREE at www.glenhopkins.name
Don't Let Yourself Get Trapped By These Co-Registration Hazards (4)
Glen Hopkins is a Best-Selling Author, Speaker and Consultant. He teaches struggling entrepreneurs how to turn their Online businesses into thriving money machines. Get his List Building Report and Web Traffic CD for FREE at www.glenhopkins.name
Using The Internet To Find Your Niche (5)
However, many are not aware that the Internet is also where some savvy entrepreneurs can find lucrative business opportunities. Internet niche marketing is just one example of how those in the know can turn their hard work and dedication into profit.
How To Build A Mammoth List From Scratch In Minutes (6)
Then you pay a small fee for each lead. The typical fee ranges from .25 cents to $1.00 per subscriber. When you calculate the lifetime value of these potential customers, though, the front end costs of acquiring the name is well worth the cost.
Marketing Websites To Make Money (7)
One way to market your website offline is to buy drop cards. Drop cards are effective because you can drop them practically anywhere. Making a trip to the supermarket, drop a card.
Bum Marketing For Income - The Right Way! (8)
It turns out that putting up pages and attracting quality traffic that clicks on your links are two entirely different things. The traffic from this type of marketing all comes from search engines.
Build Your Online Presense And Build Your Customer Base (9)
Like the technology of the internet itself, search engine optimization is constantly changing. A small business virtual assistant has a pulse on the industry, and knows where to find the latest changes in search engine optimization ahead of others.
Sell Your Domain Name For Profit Or Should You? (10)
Is it really the "right" time to sell your domain, if you wait will the product/service/etc become more widely known or will the domain bring in more traffic? Do you really even "need" to sell or do you just want to?
Four Problems With Bum Marketing (11)
If you build 100 pages each earning an average of $40 per month, you really got something there. As good as this sounds, most bum marketers fail and eventually give it up.
How Internet Marketing Came To Be The New Direct Response Marketing (12)
- have someone working for them to make sales, whether it's themselves (costing them time) or someone else working for them (costing them money.) Online marketing is also becoming a richer industry because more and more people are coming online each year to make their lives easier.
One Click Online Billing Converts Consumers (13)
The answer is a mixture of the nods and the dismissals. Although the ease that has been brought by the usage of online billing techniques, there is still a question, more so of a fact than a question, that needs to be answered.
Web Tools That Link Businesses Together (14)
The business owner used website building tools to place these links throughout their website. The HTML coding was relatively simple to use and the business owner had great fun in designing the website from the ground up.
What Does It Take To Start A Blog? (15)
It means there's demand and you need to find a way for your own blog to stand out. Choosing a Host It's easy to say that you want to go with a free service, but that's not always smartest in the long run.
Using Google Custom Search To Create A Revenue Stream For Your Website (16)
First of all, blogs are fairly simple to design and create and do not require a lot of training or experience in order to publish. Anyone who knows how to use a computer and search through the Internet is capable of designing and publishing a successful blog web site.
Stressed Out? Find A Massage Therapist That Will Come To You (17)
Topics: Los Angeles massage, massage It's easy to get a little stressed out in big cities like Los Angeles. Just thinking about the daily commute to, well, anywhere is enough to drive a peaceful mind into a chaotic panic.
The Traffic Power Keeps On Multiplying With Article Marketing (18)
This gives you massive exposure to a wide audience of traffic you didn't have to pay for. 5. You can advertise your site for FREE. If your marketing budget is zero, this is a great way to get the word out about who you are and what you have to offer.
The Nurturing Process That Puts Money In Your Pocket (19)
It implies that the information you're sharing is valuable and will enhance his life so much that he'll want to send you his "success stories." 4. It shows that you can be trusted to deliver on your promises.
Your List Will Only Grow If You Have Great AIM (20)
However, it isn't about getting traffic to your site in order to gain subscribers. It allows you to gain subscribers directly from other people's websites using the traffic they generate.
Newer Articles Highlighter:
How To Get More People To Comment On Your Blog (1)
As the flow of visitors who come to your Internet page grows, so does the income that you are able to bring in. A blog is a very unique kind of web page because it allows people to comment, respond to, and criticize the content that is published on it.
Get Your Site Ranked High In The Search Engines With Great Content (2)
Glen Hopkins is a Best-Selling Author, Speaker and Consultant. He teaches struggling entrepreneurs how to turn their Online businesses into thriving money machines. Get his List Building Report and Web Traffic CD for FREE at www.glenhopkins.name
Increasing Traffic Conversion Rates (3)
by Forrester Research among others) has shown that conversion rates average at about 2% on retail websites. While it is increasingly difficult to acquire traffic through organic search results, paid traffic remains the only choice for many website operators.
Google Custom Search: A Potentially Large Source Of Revenue (4)
A type of online company web page that has gained a great reputation in today's society is called a blog. Blogs have only been around for a few years and help people to display thoughts, ideas, and opinions through the creation of an online web site.
The Pros And Cons Of Becoming A Top Stumbler On StumbleUpon (5)
Whatever the case might be, you should concentrate your efforts on which method will make your web page the most profitable. Many web site creators make their money through the publication of other companies' ads on the web page.
The Top Symptoms Of Spyware On Your PC (6)
The only reason someone would quarantine an infection over deleting it is because it may be a file that your computer needs (ie the antispyware product may make a mistake, but this is very unlikely).
Should You Hire An SEO Expert? (7)
You won't put your business in jeopordy if you hire an SEO expert who uses "white hat" techniques or those techniques that search engines recommend. These people follow the rules and do not attempt to deceive the spiders.
3 Tips To Avoid 99% Of Spyware & Adware (8)
In summary: The first two points that I made are important (keeping your windows sofware updated and being wary of dubious software whilst using the Internet), but really the most important and significant action that you can take to avoid and remove spyware is to use a spyware removal software product.
Five Ways To Increase Your Rank In The Search Engines (9)
3. MSN: Once again, the only thing you need to do is enter your main URL. By putting these five fundamental steps into action, you are sure to increase your visibility in the search engine rankings.
Ask And You Shall Perceive (10)
Too many businesses start by creating the product or service, and then spend most of their marketing dollars trying to persuade people to buy it. Sorry, but that is exactly the wrong way around It does not matter whether you are selling pet food, real estate, life insurance, bookkeeping services, Lear jets, airline tickets, adult education, or anything else under the sun.
Is The OTO A Gimmick Or A Useful Selling Technique? (11)
What can you do to you get your relationship started on the right foot? The answer to all these questions is the One Time Offer (OTO). If you've ever done any shopping, you've seen the OTO in action: --The "One Day Only" Sale --"Buy within the next five minutes or miss out on the $100 savings." --"Once you leave this page, you'll never see this offer anywhere ever again." --"Special bonuses only available until 11:59 pm tonight!" --"Limited number of seats/products/phone lines, so register before it's sold out!" In its strictest sense, the OTO is available once, then disappears forever.
Best Technique For Improving Online Directory Traffic (12)
We can make use of the network marketing concept which has proven to be very effective in MLM around the world. Network marketing is simply spreading the features and benefits of a product or service by word of mouth.
Master Resale Rights: 5 Ways To Make Money Today (13)
You can even have a recurring membership, billing people monthly. 4. Niche It Out Instead of targeting general sales, pick a niche. For example, maybe you have a product with resell rights that shows people how to achieve better search engine rankings.
Internet Marketing In Minutes With Blogs And PLR (14)
Instead of sending traffic from your blog to somewhere else, you can actually use your blog as your main site. Couple that with a PLR product you can sell and you can be up and running as an online marketer in minutes.
Place Your Articles On Websites, Blogs And In Newsletters (15)
Starting your own blog is free and easy to do. Blogs are also a way that you can connect with customers, answer common questions, provide information in an informal setting and offer a back link to your site.
How To Attract More Weekend Visitors To Your Blog (16)
Email them and publish articles on their sites that advertise your web pages for the weekend. Court teaches people how to make money online with Court's Internet Marketing School.
Blog Marketing: Why You Need To Know About RSS (17)
These tools can be beneficial in enhancing online marketing campaigns. One of these tools is RSS. RSS has been around for a while. It was developed back in the mid to late 90's.
Sharing Content In Order To Build Relationships And Traffic (18)
There are many different ways that Internet users can gain money and use such powerful online technologies to accomplish large financial goals. Probably the most frequent way of establishing a new Internet company is by creating a blog, which are sites that target a specific audience by published thematic information and knowledge.
PLR, MRR And RR Explained! (19)
MRR means you can sell resell rights to the product you are marketing, RR means you cannot sell resell rights, you can only sell the product to the end user.
Thinking About Blog Marketing For Traffic? (20)
Find sites that are related to the market you are promoting, but not in direct competition and ask for link exchanges. Francis Suggest www.kanicen.com. Kanicen Blog welcomes marketers who are looking for a new opportunity to start a profitable Home Based Business.
Permalink to Attract Search Engine Traffic By Using Targeted Keyword Phrases