Book Marketing: The Importance Of Selecting A Great Book Title
Topics: book marketing, book title, book sales, Robert Allen, The Road to Wealth, Think and Grow Rich
Choosing the right title for your book can make a huge difference when it comes to marketing and selling your book. It’s far easier to sell a book with a great title - even a poorly written book - than it is to sell a great book with a poor title.
Generally, there are two elements to composing a book title. The main title should be short and catchy while the sub-title basically tells the reader the benefits of reading the book. Some titles are self-explanatory and don’t really need a sub-title. However, many authors, particularly new authors, neglect to use a sub-title and as such are losing out on a primary marketing tool.
An example of a great book title that fires the imagination is “Think and Grow Rich” by Napoleon Hill. This book has no sub-title yet most people who read this title are intrigued to discover just how thinking can make you rich.
However, one of the titles that was originally considered for this book was “Make Oodles with Your Noodles”. Somehow, it doesn’t quite have the same appeal, does it? I doubt that if this title was used for this book that Napoleon Hill’s classic would be as well read as it is today and that would indeed be a shame because so many successful people have been inspired by this book.
But it’s not just new authors who make the mistake of not choosing a great title, bestselling authors can make the same mistake as well. For instance, Robert Allen, author of the bestselling “Multiple Streams of Income” once wrote a book which he initially called “The Challenge”.
Now, “Multiple Streams of Income” is another example of a great book title. How to make money is always a popular topic and who wouldn’t want to learn how to create multiple streams of income? The sub-title of this book is “How to generate a lifetime of unlimited wealth”. It’s what is generally called a “no-brainer”.
However, the title “The Challenge” is another matter. Robert Allen himself later admitted that this was a “terrible” title. A major problem with this title is that it’s too vague and yet it’s not intriguing enough. In addition, many people are sub-consciously put off by the issue of a challenge. People are looking for solutions rather than challenges.
“You don’t walk into a bookstore looking for a challenge. “Nothing Down” was great “Creating Wealth” was great but “The Challenge” where did that go?”
Robert G Allen
Sixty thousand copies of “The Challenge” were originally sold which would be a respectable number of books for many authors but not for someone in Robert Allen’s league. Also, had this book been written by a less well-known author with less book marketing experience it would have probably sold fewer copies.
The publishers gave him back the rights to the book and he later re-released it as “The Road to Wealth”. It was much more successful selling hundreds of thousands more copies.
So don’t underestimate the power of your book title to drive book sales. It’s probably one of the most important decisions you’ll make regarding your book and your book marketing strategy. There’s just one caveat to this. Choosing a book title is not a decision you should make entirely by yourself.
When it comes to deciding your book title, seek expert advice and also seek the opinion of your target market. It is often the case that your target market will not be attracted to the same title as you. And no matter how painful the decision to go with a title that you may not be enamoured with it’s far less painful than having your book bomb.
For more expert book marketing advice check out the www.MegaBookMarketingEvents.com. And for a FREE teleseminar on how to turn you book into an Amazon bestseller visit www.BecomingABestseller.com.
Previous Articles Highlighter:
What Is A Managed Services Provider? (1)
This avoids a lot of confusion. - The price contracts are fixed, so the cost of using an MSP is not a mystery. The company knows exactly what to expect.
Common Challenges Faced By A Search Marketing Firm (2)
Watching them in the future for their possibility of driving targeted traffic is an ongoing task for every search marketing firm. Content The search engines reward authoritative websites with top rankings.
How To Successfully Market An Online Home Business On The Internet (3)
2. Building an optin email marketing list is what successful online business owners focus on. A large email list of qualified subscribers can generate thousands of dollars for you monthly.
Targeted Website Traffic Using Effective Text Ads (4)
It's merely a way to get people to visit your website. An effective text ad will be clicked. To create an effective text ad, think about what your website offers.
Begin A Wordpress Blog With This Step By Step Process To Start Making Money Today (5)
For example, if I wanted to start a blog that promoted fishing hooks, I would come up with a catchy title such as 'Fishing Hooks: Necessary or Unnecessary?', and then design my content around that phrase.
3 Ways To Get Your Dental Clinic Website Noticed (6)
Regardless, it's another way to maintain contact with your patients, both existing and potential. Ranking Higher On The Web One of the most popular and effective ways to boost your dental clinic website is through search engine optimization.
How To Choose The Best VoIP (7)
Whatever your choice, there is a internet phone company specifically tailored for your needs. Make sure to compare the services and figure out which works internet phone service works best for you.
Who Has The Best Webhosting Service? (8)
At $2.99 for the first year, domains have never been so inexpensive. iPowerWeb is also very personal with their customers; you will have an account executive assigned to you, who will take care of your every need, just like a good waiter.
Sirius Gets Serious (9)
XM will be hard pressed to develop a similar product, and are in danger of losing their advantage with one big push. That's where Sirius' new bold marketing campaign steps in: "We know what you're thinking".
What The Scoop On Affiliate Programs? (10)
The best part is that I would get a commission for every sale made by my affiliate. Now, if that is not the easiest way to make money online, I do not know what is!
Careful With Those VoIP Service Reviews (11)
The bias is enormous, ranging from spiteful ranting to the overly excited and optimistic. There are those who say worship Vonage, and those who curse it. The same can be said for almost all VoIP companies.
Why You Need VoIP (12)
For a business, many of the VoIP offerings can help you cut down on expensive telecommunications bills. Many businesses have saved thousands by switching to VoIP. Companies like Packet8 offer Virtual Offices with all the features such as PBX, that you may have grown accustomed to with landline phone service.
Some Useful Facts About Online Affiliate Programs (13)
Creating your own website to promote affiliate programs would be a far better idea if you want to make money fast. Remember to include a section describing your own experience with the affiliate program, as well as how it has helped you earn extra money.
Local SEO Quick List (14)
Following them will be a good step in the right direction of raising your page rank in the search engine listings. Scott Gallagher is an International Consultant for internet marketing for small business.
Should You Pay For Traffic? (15)
Traffic is the ultimate necessity when it comes to internet business. Without traffic, what really do you have? Part of owning any type of internet based business is learning how and when to invest, and what to invest.
How To Set Goals For Your Internet Business Successfully And Reach Them? (16)
This list should include no matter which you think can stand in your way of reaching your goal. Include small things like your vehicle breaking down, to sickness, and big things, such as a death in the family, relatives or friends.
Off Line Strategies For Site Promotion (17)
Magnetic Car Panels - Many businesses have discovered a convenient billboard through the use of magnetic panels that attach to the side of company vehicles. The use of a website address in this manner is almost like free advertising - and the magnetic sheets are easily moved from one vehicle to the next.
Internet Marketing Strategies That Don't Work (18)
Some Internet marketing strategies don't work because you haven't given them enough time to make an impact. Other Internet marketing strategies may not work with the target audience you are attempting to reach.
The Article Directory Explained (19)
It can be used as a valuable how to guide to people that have not experienced that specific event or situation. This in turn has gone a long way in helping someone else and was merely conducted by submitting an article to an article directory.
5 Free Network Marketing Lead Generation Tips (20)
To step into this arena, one can't do better than to start off with a funded proposal to support building the primary business. Among the various justifications which come to mind, there are five which stand out as being of primary importance.
Newer Articles Highlighter:
4 Amazing Advantages Of A Specialized Web Design (1)
Topics: Web Design, CSS, Website Design, CSS Web Design, Cascading Stylesheets It goes without a say that a professional web design is essential to internet success. This is especially true for businesses where professionalism is the key.
How To Market Your Business Using Internet Marketing? (2)
There are strict rules as to content, length, and usage, though, so it might take some education before you are ready for your own PPC marketing campaign. Link building is just the process of getting your site listed on other websites.
Amazon Bestseller Campaign Management: Mistakes To Avoid Regarding Your Joint Venture Partners (3)
Are your potential Joint Venture partners already over-committed? Naturally, you want to attract high-profile individuals to your campaign. The challenge with this is that these individuals are usually inundated with requests plus they have their own schedule of events and launches.
Password Security Management Programs Help Avoid Identity Theft, Save Money And Give Peace Of Mind (4)
Works on portable devices that run on a USB key device. 9. Be PDA-friendly and allows you to sync your passwords to Pocket PCs, Palm and Blackberry devices.
The Many Advantages That Blogs Have Over Regular Websites (5)
For one, blogs are so much easier to setup and launch than regular websites that's it's not even funny. If you really wanted to, you could have a blog up and running within a matter of minutes, even if you've never set one up before.
How To Segment Your Email List For Higher Profits (6)
At the same time you are making sales every day and have a very solid customer list. It just doesn't make sense to send the same information to each of these lists in the hope that the goodwill will help your business somehow.
Law Firm Internet Marketing : Generate Leads For Your Law Firm With A Website (7)
Developing an appealing and easy-to-navigate legal website will attract and keep qualified prospects on your firm's legal website. If you make your legal website overly complicated and difficult to understand, you will surely miss out on many valuable prospective clients.
A Beginners Guide To Blogging (8)
This is one way students who missed class can easily catch up with their assignments. Want to learn more about blogging in general or a topic in particular? Blogs varying in topics, themes, and set-ups, and can be found in blog directories.
How A Website Can Grow Your Retail Business Dramatically By Doing More Of What You Already Do (9)
If gaining additional traffic appeals to you, then click www.automatedbusinessbuilders.com to gain access to this free, very profitable traffic building solution. Greg Burrus mission has always been to help people in business succeed through the use of automated technology solutions.
Marketing Your Small Business On The Internet (10)
In recent years, our society has become more dependent on this cyber marketplace. In fact, it's hard to imagine a business surviving in today's world without taking advantage of small business online marketing techniques.
7 Ways To Make More Money From Your List (11)
Although there are many ways to sell to your list, here are seven you may use to increase your conversions: 1. Sell advertising in your ezine. An ezine allows you to give your readers valuable content.
Six Ways To Increase Your Website's Traffic (12)
Each of the six methods discussed above will help drive more traffic to your site over time. Learn all you can about the methods listed above, start doing as many of them as you can with your website right now and you will soon have a better traffic flow to your website.
Digital Signage: Why Digital Signs Are Important (13)
Imagine a small industrial plant where management wants to communicate vital information to hundreds of workers. Perhaps it's production quotas vs. actual performance; perhaps it's mean time between accidental employee injuries; perhaps it's delivery information regarding vital components that are en route.
Making Money With Digital E-Commerce Products Is Now Easier (14)
Really, if you want to sell anything digital online and you're clueless or you haven't had any luck in the past, this is some really valuable information you absolutely cannot live without.
Discovering Hot Products Or Services To Sell Is Easy (15)
Ebay has a section called the Pulse. This shows you the most searched for products on ebay. You can even drill down through categories to find the hot product per category.
Want To Make Money Working From Your Own Home?!? (16)
Another popular thing is to sign up for affiliate or associate hubs like Kolimbo and linkshare which will allow you sign up with specific programs inside the hub. Really, I prefer this option better because it's more organized and all your affiliates banners, text ads, scripts, and buttons are all in one place.
The Making Money Online Essential Tips (17)
The next thing you need to do is market your product online. Learn the online traffic driving tactics to sell and promote it. Lastly, you need to formulate a consistent income system by means of backend selling.
Loosing Your Job: The Best Thing That Ever Happened To You (18)
You need to make a commitment to yourself that you will learn the tried and true ways of making money online. Just learn what everyone else is doing and copy them.
How To Build A High Converting Squeeze Page (19)
Free Product - Yes, you want to give them something for nothing, this is crucial. It could be a report, an audio course, an eBook, or anything really as long as it is relevant and you boost it up to be something they cannot live without, but being honest about it at the same time.
9 Things To Remember While Building Your Opt-In Mailing List (20)
8. Your mailing list is an asset, therefore be very possessive about it, and don't ever think of selling it. At times, it is hard to sustain, but bear in mind that your opt-in list is the most cost-effective way to get in touch with your prospective customers immediately.
Permalink to Book Marketing: The Importance Of Selecting A Great Book Title