Topics: segment your email list, email marketing list segmentation
One mistake I see quite often is that companies will keep a single list for their newsletter or monthly updates and send their email campaigns to that list.
Really though, list segmentation is a skill that has been practiced in the direct marketing world for quite some time.
In […]
Topics: advertising strategies, direct response, marketing, copywriting
My goal in this article is to share with you some very simple strategies and techniques you can put to work in your business starting TODAY to halve the cost of your advertising (and that means DOUBLING your ROI).
I don’t know the specifics of where you advertise so I […]
Topics: Business gifts, promotional products, promotional pens
If you are looking for something to really stand out from the crowd, choose an imprinted or personalized corporate gift from our range of promotional pens, imprinted with your business logo or company strap line.
Printed pens are more than just a product. They are a vehicle that carries […]
Topics: online advertising, how to advertise online, banner advertising, ppc advertising
If you want to succeed in your business and/or website endeavors, you need to know how to properly advertise online to get the most traffic to your website. There are many different routes that you can take when it comes to marketing, but no one […]
Topics: online marketing, seo, ppc, link building, learn online advertising, online advertising
Without a good marketing campaign, you can’t have a successful business. This is true for any business, whether it be a traditional company or an internet business or website. If you don’t get your name out there and entice people to come see you, […]
Topics: website advertising, online advertising, advertising
As most people know, and will tell you, marketing is a large part of your business, and a plays a key role in the success (or failure) of your website. Proper marketing and learning how to advertise on websites can create much more business than you ever expected, given the […]
Topics: trade show displays, display booths, displays, trade show booths
When you own a business, setting up a trade show booth at a convention or a trade show can be a great way to sell and showcase your products. Why would you want to set up a trade show booth? Well, it’s because doing so is […]
Topics: Leaflet distribution, marketing, advertising, leaflets
They’re in the pages of our newspapers. They come through the door. They get given to us as we walk through the local high street. They even get left on our car windscreens outside our houses. It sounds like the build up to a bad 1950’s B-movie, but I’m not […]
Topics: web copywriter, website copywriter, internet copywriter, hire copywriter
This past summer (2008), I received a great book from top copywriter, Tina Lorenz. She sent it to me as a gift. Let me tell you: this has been one of the most meaningful books I’ve ever read, and it’s key message is the […]
Topics: trade show displays, display stands, trade show exhibits, trade show booths
Establishing a solid trade show presence is an important part of the marketing plan for many companies. Trade shows can provide a great arena to promote your products, both existing and new. Attending trade shows can also help you learn about new […]
Topics: trade show displays, trade show booths, trade show
If you’re a business and you like trade shows, it is a must that you get a custom trade show display for your next convention. Custom made is going to get the attention that you need. The problem, though, is how to get a custom trade show […]
Topics: freelance copywriter for hire, professional copywriter, website copywriter
Before we get into this article, I want you to note that one thing to consider when contracting with a copywriter is to find out if this person is more than “just a copywriter”. This is a small distinction
that can make a world of difference. […]
Topics: Home Business, Headlines, Advertising
This is not only one of my favorite topics but one of my favorite things to do: Writing powerful, “attention grabbing,” benefit driven, knock out punch headlines that are oozing with excitement that get your prospects to TAKE ACTION! (ok, clearly got carried away right there).
The headline of your sales messages, […]
Topics: Digital signage growth forecast, why digital signage works better, OOH advertising set to grow, capt
A report published in late August by media industry analysis Screen Digest forecasts digital out-of-home revenue will quadruple in Western Europe over the next five years and by 2012 will account for 10 percent of all out-of-home revenue.
The report “Digital […]
Topics: classified ads, business, advertising, marketing, online, sales, internet, classifieds
The Internet is a great resource for selling, and buying, just about anything you can think of. This is why online classified ad sites have grown so rapidly in popularity. When you are preparing to sell your boat, there are some important things you must do, […]