Topics: public relations firm, pr firm, pr, public relations, product promotion, book promotion, no retainer
Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way.
It’s called Pay-For-Performance PR. There are […]
Topics: public relations firm, pr firm, pr, public relations, product promotion, book promotion, no retainer
When I asked one of my clients which medium was most beneficial for him and why, he said, “I found that you get almost instant results with TV. Viewers believe what you have to say and as a result […]
Topics: marketing, advertising, direct response, branding, subliminal, effectiveness
The term “Branding” has been in use in American marketing vernacular since the 1800s, first being used for cattle in the west to identify members of the herd belonging to a single owner, but branching out to consumer goods shortly thereafter, one of the first of which was […]
Topics: marketing, branding, public relations, customers
One of our clients was overjoyed to share with us that she’s now a Grandma…or should we say Glamma? Baby Boomers are joining the ranks of Grandma and redefining their new role as Glamma. Think Goldie Hawn vs. Edith Bunker.
The new generation of Glammas are 47+ years old, healthier, […]
Topics: branding, marketing, business, corporate gifts, business gifts
If you are in business, do you think that using corporate gift is a good way to increase the brand awareness of your company? Frankly speaking, corporate gift is an ideal marketing channel that all marketers should consider when it comes to planning their overall marketing plans. Whether […]
Topics: marketing economy recession proactive
As we start to tread on what some experts call a “sluggish period”, I’m compelled to encourage you to reinvest into marketing. My guess is that this area has or will soon be getting more of your attention as leads become more scarce.
But perhaps this cooling period is just what […]
Topics: branding, marketing, business, corporate gifts, business gifts
Every business needs marketing to generate in-flow sales enquiry from their target prospects. It can also generate brand awareness in the market, thus allowing you to have a stronger foothold in your industry. So what is marketing? In simple words, marketing is to create association between your business […]
Topics: corporate gifts, unique corporate gifts, branding, marketing, personalized gifts
Promotional corporate gift is a great tool for you to market your business. Using promotional corporate gifts to market your business allows you to save money, as well as to capture the attention of your customers and prospects. When it comes to using corporate gifts to […]
Topics: corporate gifts, unique corporate gifts, branding, marketing, personalized gifts
As broadband technology is getting more advanced, it makes activities on the Internet very convenient. Nowadays, almost anything can be done online, such as shopping, watching a movie, reading digital newspaper, participating in forums, etc. Online shopping has become one of the most popular activities on […]
Topics: Srini Saripalli, Direct Marketing, 2-step Marketing, AIDA, Influence, success engineer, marketing tip
Starting a new marketing endeavor? you need to develop a marketing mindsetlong before thinking about anything else. Often times people fail in business because they wait too long to get serious about marketing, to put their market thinking cap on long before the […]
Topics: Srini Saripalli, Direct Marketing, 2-step Marketing, AIDA, Influence, success engineer, marketing tip
Start a business by thinking your plan through. This means planning from multiple angles and logics. Everything from targeting your consumers to budgeting your finances to directions to take in Marketing and Advertising. When it comes to succeeding in business these six critical […]
Topics: Keywords: Srini Saripalli, Direct Marketing, 2-step Marketing, AIDA, Influence, success engineer, mar
When you are starting a new marketing program, try to look at it from an educational standpoint. You have a new product or service that you need to educate your audience on, thus inducing them to buy an idea. In considering this educational […]
Topics: Keywords: Srini Saripalli, Direct Marketing, 2-step Marketing, AIDA, Influence, success engineer, mar
A religious leader once said that “Without knowledge action is useless and knowledge without action is futile.” However, you don’t have to be an evangelist to understand the wisdom of those words. Approaching a problem without knowledge is a sure path to disaster. […]
Topics: Srini Saripalli, Direct Marketing, 2-step Marketing, AIDA, Influence, success engineer, marketing tip
No matter who your clientele is, you need to have a sense of urgency in-built into offers that to drive them to action and that action being to contact your or purchase your products.
When you communicate with a sense of urgency, your audience […]
Topics: vehicle graphics
Vehicle graphics are very important for certain types of automobiles such as the emergency services like the police, ambulance and fire brigade. There are various different reasons for this with the most obvious being that these vehicles should be easy to distinguish. Effective vehicle graphics means that members of the public will quickly […]