Keywords: copywriting, freelancing, marketing, chris marlow, target marketing
In the world of business, there are two dynamics that are constantly in motion, and they are…
1) A problem for which a solution must be found (owned by the client), and
2) The solution to that problem (owned by the service provider).
It’s […]
Keywords: unique selling proposition, copywriters, copywriting
At the foundation of every selling message, whether a brochure, print ad, or direct mail piece, should be a unique selling proposition (commonly known in marketing circles as the “USP”.
The USP tells your prospect what differentiates your product from everyone else’s in your category. And it’s the […]
Keywords: Copywriting, freelance, marketing, internet marketing, website
Over the years, I’ve had several copywriters ask me how important it is to have an “agency quality” website. My answer is always the same: it’s very important if you are prospecting other than locally.
When you prospect locally, the client can meet you personally. […]
Keywords: freelance, fees, copywriting, contract, fee agreement
How does a freelancer get 50 percent of the fee up front?
One of my copywriting colleagues, Susan Fantle, asked me for a discussion of the topic since she had recently encountered some difficulties with clients. In her own words:
“I’ve been in this business for 23 […]
Keywords: copywriting, freelance, finding clients
“Come down on price on this one and there’ll be more work to come.”
This come-on is a favorite of potential new clients who either have no money, or are justifiably trying to keep costs down.
Either way it doesn’t matter to the copywriter because both circumstances ask the copywriter to […]
Keywords: websites, high-quality clients, national clients
This month I’ll answer a question posed by Cynthia B. who is returning to copywriting after a long absence. She wants to know:
How important it is to have an agency quality website?
The answer is that it is very important to have a high quality website IF you are […]
Keywords: copywriting, competition, coaching, marketing, freelance
As a copywriter and copywriter’s coach, it’s my responsibility to offer powerful, on-target advice to my “mentees.” For them as well as myself…and for you…I keep a keen watch on the world of freelance copywriting to pick up on changes and trends.I spent last month musing […]
Keywords: Copywriting, freelance, marketing, networking
I want to share with you the two most powerful marketing methods I’ve found for the copywriter. And they are (drum roll please)…direct mail and… networking!
In my coaching program I have my students go through an intensive 24-session web/mail marketing program that gets them the high quality leads […]
Keywords: copywriting, freelance, moonlighting
There’s a lot of overtly self-serving marketing taking place in the “new copywriter’s space” of the Internet, and I don’t want to add to that.
So permit me to give you my very considered perspective on the question “Can I transition into copywriting by moonlighting?”
I’m happy to report that the […]
Keywords: copywriting, freelance, marketing, e-zine, internet marketing
I want to share with you the solution to a marketing problem recently expressed by three of my coaching students…and that is how to create a powerful online newsletter (ezine) for cultivating quality clients.
I realize this is not the only source of information you can […]
Keywords: concepting, ideas, copywriting, coach
For many copywriters, correctly pricing their work is a constant struggle. When it’s time to offer a price, a myriad of negative influences - both internal and external - descends upon them. Sometimes the result is disastrous.
I know this from personal experience. At the beginning of my […]
Keywords: copywriting, freelance, ideas
Every new copywriter starts with a “lightweight” portfolio, but there are ways to build it quickly.
My own method was to write free for an organization in return for samples. In my case I wrote the press releases and monthly newsletter for the (now defunct) Oregon Direct Marketing Association.
This […]
Keywords: copywriting, ezines, clients
I want to share with you one solution to a marketing problem shared by three of my coaching students this month: how to create a powerful online newsletter, or ezine, for cultivating quality clients.
I realize this is not the only source of info you can find on how to write […]
Keywords: concepting, ideas, copywriting, concepts, coaching
It doesn’t matter how new you are to copywriting, or how old…the fact is, there will be times when you’d feel more confident with the brains, talent, and experience of a writing partner.
Perhaps you’re writing for a new client who’s in an industry you know […]
Keywords: copywriting, copy, copywriter, clients, success, freelance, business, prospect
Take a look at your prospecting list, if you have one. Where did all those names come from?
Most likely they’re a hodge podge of names from a hodge podge of sources…with few added to your list solely on the […]