Archive for Copywriting

How To Increase Your Copywriting Success

Keywords: copywriting, copy, copywriter, clients, success, freelance, business, prospect
Take a look at your prospecting list, if you have one. Where did all those names come from?
Most likely they’re a hodge podge of names from a hodge podge of sources…with few added to your list solely on the […]

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Two Common Negotiating Mistakes Copywriters Make, And How To Avoid Them

Keywords: copywriting, negotiating, marketing
This month I’ll share two financially ruinous negotiating tactics often made by beginning copywriters. Both recently came from my coaching students.
Financially ruinous negotiating tactic #1 comes from a successful book author who is adding copywriting to his writing skill set. Here, paraphrased, is a comment he made to me:
“My client […]

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