Topics: marketing strategy, hotel marketing strategy, marketing a hotel, marketing for hoteliers
The basis of a marketing plan is a strategy, or as some people call it, the positioning statement. They can vary greatly and most company’s positioning statement changes over the years. Here is an example of a positioning statement:
Guests will leave wanting to return
Also […]
Topics: business, management, home business, marketing
In the beginning of your business the freshness of the experience makes everything exciting and new. You are learning and putting new skills to work. All of this is what provides drive and focus for pursuing your business goals. As your business has been running for a longer period of […]
Topics: competitive intelligence, win loss research, win-loss research, sales process improvement, sales
Frequently I am asked “how do you get information about the competition?” Most people are surprised when I tell them that getting useful competitive intelligence is actually the easiest part of managing successful business competition. One of the best methods to gain valuable competitive […]
Keywords: business advice, management advice, business motivation, business trouble, businesses, money, time
You forgot, or never knew, that you do not own one but two distinctively different businesses and yet are running it as one.
This amounts to the same catastrophic magnitude as administering the same pills to a brother and […]