Topics: marketing, recession, recession data, recession statistics, go-to-market strategies
We know the anxiety is rising for many of you as the economy falters. We know it is tempting to begin the slashing process of your expenses. And, we know that marketing is one of those areas that typical gets the brunt of those budget cuts. We […]
Topics: book marketing, public speaking, bestselling book
Public speaking is one of the best strategies for book marketing . However, many authors are quite introverted and very shy about speaking in public. I recall the story of an author who was so nervous about public speaking that he had to sit behind a desk to give […]
Topics: Amazon bestseller campaign, joint venture partners, book marketing, bestseller campaigns
An Amazon Bestseller Campaign needs to be planned and executed with military-like precision. Some campaigns can involve in excess of a hundred different Joint Venture partners. This can add significant impact, to your campaign but, the more Joint Venture partners you have the wider the […]
Topics: book marketing, book title, book sales, Robert Allen, The Road to Wealth, Think and Grow Rich
Choosing the right title for your book can make a huge difference when it comes to marketing and selling your book. It’s far easier to sell a book with a great title - even a poorly written book - […]
Topics: writing, business books, online marketing, publicity, speaking, interviews, promotion
Fame! In the best of cases, a misunderstanding.
–Albert Camus
Like most first-time authors, I spent a lot of time promoting my first book. I did everything that anyone recommended . . . and what I had seen others do.
In the process, some of the ideas seemed far-fetched, […]
Topics: business cards, promotional material, letter heads, business brochure
Most people wait until they’re hired to order business cards.But as you’ve probably figured out already, doing what MOST people do is NOT the way to get hired. (Especially if your strengths are in less measurable or verifiable areas such as persistence or interpersonal skills.) Yes, there […]
Topics: Exhibition Stands, exhibition designers, stand contractors
Marketing is all about promoting a product to the right audience, in the right way. There is absolutely no point spending marketing budget on the promotion of a product to people who are never going to buy that product, such as targeting children’s toys at teenagers, prestigious cars at […]
Topics: business cards, promotional literature, business brochure, corporate letter heads
One of the most frequent requests I have heard throughout my career is “May I have your card?” Whether it’s a sales call or business-to-business (B2B) networking, the practice of swapping business cards is the most common way to make an introduction. So why do so […]
Topics: writing, business books, business communication, publicity, speaking, interviews, promotion
Everything comes to him who waits — among other things, death.
–Francis Herbert Bradley
Most of what people will tell you about promoting a new business book is a lot of nonsense. How do I know that? I spent a lot of time, money, and effort following what […]
Topics: chicago trade show display, tradeshow booth designs, trade show display
You don’t have to break your marketing budget with a custom-made trade booth display when a rented trade show display will do the trick. Tradeshow booth designs can benefit many companies that want to participate in a convention or trade show and are looking for […]
Topics: marketing in a recession, small business marketing, copywriting
One of the biggest mistakes I see business owners making is they stop marketing in a recession.
Yup, when times get tough and you have to work a little harder to get the customers and clients coming in… and what do they do? They stop the very engine […]
Topics: trade show booth chicago, chicago trade show booths, trade show booth, trade show booths
Your entire marketing plan, including the graphics you use and the items you give away, should put forth a unified statement when attending an exhibition. For example, if your trade show booth is for your business that promotes wellness supplements and […]
Topics: Leaflet distribution, marketing, advertising, leaflets
For years the advertising and marketing industry have been selling their wares and getting their messages across through leaflet distribution. It’s a simple and cost effective way of raising a profile and selling a product, but there is a lot more to it than a piece of paper with text […]
Topics: advertising ideas
People opt for internet advertising methods because practically half of the worlds population knows HTML. If you have your own business, you have to decide on what internet advertising method works for you. Ask yourself what are you going to avail of the expensive internet advertising methods or the cheap ones? Others will […]
Topics: Pop-up display stands
There will be a point in your working life whereby you will need to run an exhibition, whether it is a large public event or a small local event. This is a daunting task for someone who has had little or no experience in organising an exhibition of any sort, therefore understanding […]