Topics: marketing
It is no wonder that marketers have a grim determination about them. They need all the staying power they can get because marketing is a slow, incremental effort that takes a long time to produce results. Seasoned marketers know that they must follow a sequence and give it their all at every step of […]
Topics: reasons to market online
With Internet technology on the rise, almost every business has a website that offers information and/or the company’s services or products to customers. In order to further promote their site and services, businesses have begun utilizing Internet marketing strategies to drive more traffic to their site, increase their sales and […]
Topics: generate more leads
As a business owner, one of the most difficult things you will face is generating legitimate business opportunities. It seems as though, since there are so many businesses scattered throughout the world, this would be an easy task, but it’s difficult enough to even learn about a lead, let alone discover […]
Topics: marketing, revenue, networking, sales, growth, success
When talking to prospects or new clients, I always ask the question, “Can you give me the three minute version of your business?” That question can get someone talking for hours–literally–about their business, expertise and products.
No doubt your business is very exciting to you, or you wouldn’t be doing […]
Topics: pr ideas
Many home based business owners are focusing too much on becoming familiar with the latest technologies that allow them utilize trendy marketing tools and less on the importance of traditional methods of marketing their services to customers. One of the simplest tools, the press release, can have quite an impact on consumers […]
Topics: business growth uk
The greatest entrepreneurs in the world are also the greatest marketers. Just think of Donald Trump and Richard Branson. No one can accuse them of hiding their light under a bushel. One can imagine how they enter any business meeting, completely at ease and in control of the situation. They have branded […]
Topics: advertising costs
A business without a sign is a sign of no business. This is an advertising banner or quotation that can be seen in large billboards along the roads and on the side or top of buildings that is vacant. Television and radio would say, This program would not be shown or be heard […]
Topics: Marketing, success, profitability, growth
Suppose you own a bakery. Every day you hit the floor running at 4 am to bake pastries, desserts and cookies. Your pastries and desserts are the best tasting in town.
Each customer walks in, buys one or two of your delectable goodies, raves how good they taste and drops down a […]
Topics: marketing, success, profitability, business, small business, integrity
I just returned from LA and speaking at Mark Victor Hansen’s Mega Speaking Event. It was a weekend packed full of bright speakers influencing a crowd of 400 some experts who want to learn how to get their information out in the world.
I always enjoy listening […]
Topics: Marketing, comfort zone, success, strategy, business, small business, growth
In our business if we are not continually growing and learning - we’re slowly dying. Unless we grow, learn, change and act, the world will pass us by.
The same is true when it comes to marketing our business. Since marketing is the life-force of our business, […]
Topics: Success, marketing, income, growth, business, behavior, sales, prospects
We all know the definition of insanity–doing the same thing over and over, expecting different results. Are you wondering how to get different results in your business, while continuing to do what you’ve always done? If so, we need to talk.
You see, for results to change, the […]
Topics: marketing
There are a number of reasons why giving business gifts should form part of your marketing strategy. If you are dubious about the marketing value just think how many hundreds of thousands of often very expensive gifts are given away by companies every year. They are certainly not doing it from a misplaced sense […]
Topics: small business marketing
A personal online journal related to your business, a blog is a great, informal way of updating customers. Blogging can make your customers relate better to you on a personal level and is a great way to set yourself apart from the group of small and home based businesses crowding the […]
Topics: writing bestsellers, best seller
Best selling books are not called best sellers only because they have been well written. There is another important factor, and that is they are smartly sold. A good marketing, distribution and advertising campaign helps to make a good book become a bestseller, whereas a good book without the marketing will […]
Topics: marketing
Marketing to customers via mobile phones has come on in leaps and bounds. Finally the mainstream marketers who promote the largest firms in the world have cottoned onto mobile marketing, which is a sure sign that it has come of age. The development of Short Message Service SMS technology, or text messaging as the […]