Archive for Public Relations

Finding The Right Media For Your Marketing Campaign

Topics: choosing the right media, public relations strategy, cost effective marketing solution, grow leads
If you are struggling to decide what media to choose for your company’s marketing campaign - you are not alone. In fact, most people have similar issues navigating the myriad of media opportunities available. Further complicating matters are the dire […]

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The S.M.A.R.T. Guide To Press Release Writing

Topics: press release writing, online marketing, Rebekah Iliff, communications, marketing, publicity
This guide offers practical suggestions and insider tips for entrepeneurs and business owners on communicating their message to the right targets using the right information.
QUICK FACTS:
The Who What, When, Where, Why of a press release
Who should write a press release?
Well, for starters, someone with professional […]

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Seven Great PR Tips For Winning Press Coverage

Topics: public relations, PR, media relations, press coverage, visibility, media
Reporters are always looking for compelling stories. You can help them and, at the same time, win press coverage for your products, services, organization or cause.
Every organization, including yours, has newsworthy information. Sometimes you just have to dig a bit to get to it. Here […]

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Is Public Relations Marketings Greatest Secret?

Topics: marketing, pr, press release, marketing buzz, media, internet marketing, journalist, news, stories
Do you know what the best type of Marketing is for your company?
How about a Yellow Pages advert? Pay per click? Maybe some direct mail followed up a telemarketing campaign?
Well whilst each of these are perfectly valid marketing routes and ones any […]

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How To Fully Automate Your Mortgage Marketing Postcard Program

Topics: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
So, you’ve been doing a great job of maintaining your database and periodically mailing to your list using postcards. Your list is not particularly large, about 200 names or so, but it’s a good one and you have secured mortgage business from it.
Just the […]

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Formatting Your Press Release

Topics: pr, press release
Once you know the basics involved in writing a Press Release, you’ll find it’s a pretty simple process to put one together. In fact, if you conform to “industry standards” and include the information that reporters and editors are expecting to find, your press release stands a very good chance of actually […]

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Corporate Gift Idea - Building Better Rapport With Companies For Greater Success

Topics: corporate gifts, personalized gifts, unique corporate gifts, cool gifts
Maintaining and building better rapport with companies, business partners, and associates are very important in the corporate business world. If you are able to maintain a good rapport with them, any business deals with them in the future will be much easier to negotiate.
One of […]

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The Important Role Of Public Relations

Keywords: public relations, public relations firm, public relations agency, public relations specialist
Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers.
Public relations involves supervising and assessing public attitudes, and maintaining mutual […]

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Public Relations- Do Not Miss This Huge Opportunity!

Keywords: public-relations, PR-strategy, PR
Public relations is not only for large companies. Even small businesses can take advantage of publicity to increase their exposure and grow their customer base. Here are a few tips to help you get started with your PR campaign:
- Make your media coverage do double duty. A major component of […]

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Are Public Relation Strategies Really That Effective?

Keywords: public-relations, public-relation-strategies, free-advertising-strategies
Public relations is useful whether you want to reach a global audience or only a single town. It is the perfect compliment to advertising efforts with its low budget and high exposure. Here’s how public relations can help you and your business:
- Encourage your employees to give back to the […]

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What’s The Deal With Business Exposure From Public Relations?

Keywords: public-relations, PR, ezine-advertising, article-marketing
Public relations is useful whether you want to reach a global audience or only a single town, it is the perfect compliment to advertising efforts. And best of all, it is not downright expensive!
Here’s a few tips to help you get started:
- Get published. Write educational articles […]

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How Public Relations Can Help Promote Your Business Effectively

Keywords: public-relations-PR-free-advertising-strategies
There are still inexpensive ways to get the word out about your business. You just have to have the patience and creativity to find them!
Here are a few techniques and tips that will help you to get started with a public relations campaign:
- Develop a simple PR plan. You don’t need a complex […]

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Promoting Your MLM Business Using Press Releases

Keywords: press release, public relations, mlm, network marketing, multi level marketing
Press releases are used to tell the world about your business. They are ideal for promoting any type of business, particularly MLM Businesses. Press releases are used for a variety of reasons and in a variety of different mediums such as […]

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How To Prepare For A Fundraising Event

Keywords: Fundraising
Well, that time of the year is upon us once again. People from all walks of life start to band together in pursuit of one common goal, to get their favorite candidate elected come November. Yes, election season is just about to arrive, meaning that we can now start flooding our candidates with enough […]

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How To Turn The Spotlight On Your Company In A Top Newspaper

Keywords: Houston public relations, Houston copywriter, Sharon Dotson
How many times have you read a newspaper article about your topic, your area of interest, the subject about which you are an undeniable authority-and felt disappointed that you were not the person who was being quoted?
• “I could have given that reporter a lot better interview […]

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