Topics: marketing professional services, business to business marketing
Every day it seems that everything and every body get more and more alike. It seems that the only thing that really differentiates us from our competitors is the skill of our copywriters compared to theirs.
On a recent tour of the Vatican our guide answered my unspoken question […]
Topics: wine sales, wine marketing, winery marketing
Email is one of the most valuable communication channels for consumers. You can tell whether your message is real, relevant, personal, and meets the expectations of the reader.
And when the email doesn’t meet those standards, readers can hit the opt out or spam button - and they don’t […]
Topics: marketing, branding, advertising, public relations, small business success, profits, entrepreneur
Tis the season for parties, gift giving AND networking. While many small business owners think December is a time to put marketing on the back burner, we think otherwise. The holiday gatherings can be a good time for small business owners to market. Why? A […]
Topics: Affordable Website Design Tools, Affordable Website Design Software, Affordable Website Design Tips
Many small business owners feel overwhelmed when they face the daunting prospect of getting their online presence going. Everywhere you turn there’s an “expert” trying to tell you what you ought to do.
As a coach and consultant to entrepreneurs, I’ve watched too […]
Topics: marketing tips, do marketing, referral, LinkedIn, build business
All the business owners I work with are eager to find a simple way to add new clients. Most are already busy and tell me they have to struggle to find blocks of free time to “do marketing”.
Of course some marketing does take […]
Topics: small business, marketing, automation, business tips, promotion, social networks
As much as it pains me to admit this, I may have learned something from the Terminator. Well, to be clear . . . it was actually from the new Fox(R) spinoff series, “The Sarah Connor Chronicles.” I have never been much of a fan […]
Topics: Trade shows, customer database, Event marketing, Joyce McKee, Lets Talk Trade Shows
Companies exhibit at trade shows to attract an attentive audience who, hopefully, will show interest in their product or service. The show organizer uses company marketing dollars to bring potential customers to these shows. As an exhibitor you must go about […]
Topics: business, marketing, business cards, lead generation, small business, entrepreneur
Marketing is one of the challenges we each face as business owners. One of the things that is basic to business is your business card. Your business card is valuable real estate so it needs to be used wisely. Like any real estate […]
Topics: marketing plans, marketing strategy, success coach, network marketing, woman small business owner
One of the areas in which many service professionals (that includes success coaches, organizers, designers, writers, speakers, counselors, consultants and trainers) play small is in how they acquire new clients.
Maybe this sounds familiar: you go to a network marketing meeting, talk with one […]
Topics: business, marketing, internet, SEO, search, engine, optimization
No way around it. Your small business needs a website with internet presence if you want people to be able to find and make purchases from you online. Even if you are only offering services or products to people in your local area you need a website. Because […]
Topics: small, business, article, marketing
Articles can be used to promote your small business if you market them right. Of course marketing them correctly means submitting them to the article submission sites with the greatest visibility because this means bigger crowds to attract traffic to your website from. The bigger the traffic flow to your website, […]
Topics: small, business, blogs, blogging, rss
Two of the best and powerful promoting tools for small business today are blogs and RSS feeds. They are simple to set up and offer many benefits for the small business owner. You need to create an extensive network of contacts to make the most monetary proceeds and accolades from […]
Topics: article writing, articles, marketing, small business, public relations, marketing buzz, press, media
If one of your New Year resolutions is to make your business more successful then read on as writing articles could (and indeed should) form a big part in making sure your resolution comes true.
And these 2 tips can turn your article into […]
Topics: article writing, articles, marketing, small business, public relations, marketing buzz, press, media
Do you remember when?
1. If you wanted to watch something on television you stood up, walked to the television set and flicked between the 2 or 3 channels available
2. If you ran out of milk on a Sunday afternoon you would have to […]
Topics: Search Engine Optimization, Search Engine Watch, Nielsen NetRatings
A search engine optimization company can be an invaluable asset in your Internet Marketing campaign. They specialize in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month. Since […]