Common SEO Terms Used By SEO Gurus
Topics: SEO singapore, search engine optimization, search engine marketing, online marketing
When you are talking to a SEO consultant from a SEO company, does he or she leaves you scratching your head with those jargons, wondering what the consultant is talking about? Do not worry; you are not the only one who does not understand. When it comes to SEO, there are a lot of different terms and jargons that will drive a layman crazy. You will need a certain degree of understand in the optimization industry in order to fully understand all the terms used by them.
Now, let us discuss some of the most common SEO terms used by optimization consultants:
1. Algorithm. This is the formula behind major search engines that used to determine the ranking of a website.
2. Clustering. This is when the search engine lists more than 2 pages for a single search query
3. CPC. Cost per Click.
4. CPM. Cost per 1000 impression. This means the cost to send 1000 visitors to your website through banner.
5. Hit. One single request made to your web server.
6. IBL. Inbound link. An incoming link from the other website, pointing back to your website.
7. Keyword Research. This is a process to research your keywords so as to optimize your website. Usually, a website core set of keywords is determined during this process.
8. Keyword Density. The number of times a particular keyword is being repeated on a page, compared to the number of words on a page.
9. OSEO. Organic search engine optimization. To build a website to rank well on the left hand side of the search engine result page, without spending large amount of money.
10. Outbound link. An outgoing link from your web page to another site.
11. Page views. The number of times the pages of your website are viewed.
12. PPC. Pay per Click. Paying the search engine for every visitor that it sends to your website. One visitor equals to one click.
13. PR. Google Page Rank, how Google rates your web page from 1 to 10. Aim to get 3, 4 or 5 and you are doing well.
14. SE. Search engine.
15. SEM. Search engine marketing. To use search engines to market your product or services. This will include search engine optimization, search engine pay-per-click programs, and banner advertising.
16. SEO. Search Engine Optimization. Creating search engine friendly page content to help your page to achieve a high ranking.
17. SERP. Search Engine Results Page.
18. Stemming. If you search for “painting” in a search engine that uses stemming technology the results will also include results for the words paint, paints and painter.
These are just some of the common terms being used when it comes to SEO. So now at least when you are talking to a consultant, you will understand most of his or her jargons.
Cheow Yu Yuan is the co-founder of www.HomeBizGears.com, an online marketing and branding agency.
Check out more about Online Marketing and Brandingat www.homebizgears.com
Previous Articles Highlighter:
Search Faster And Smarter With Metasearch (1)
Greg Aldrich has run the Widow Search Engine since 1996. This metasearch engine collates results from multiple search engines by relevancy. Widow provides clustered search results as well as traditional blended results.
Using Expired Domain Software To Grab An Excellent Expired Domain Name (2)
b) Top Level Domain Manager: With good software, you can easily search for all top level domains. You can also search for all types of domains that are both obscure and country specific.
How To Profit From Affiliate Marketing (3)
You need ready buyers to visit your marketing page, so that they are more likely to take action and buy through your page. 2. Do not drive traffic directly to your affiliate sales page.
PCI DSS Compliance (4)
Another important factor in PCI DSS compliance is a company's ability to securely send and receive credit card information online and via the phone. When collecting information online, it would be ideal for the customer to remain on a business's secure website and not redirected to an external site.
Search Engine Optimization: What Online Business Owners Need To Know (5)
He can show you 3 steps to build your downline in any program. www.profit-unlimited.com can also introduce you to the #1 Home-Based Online Business. Click the following link and confirm the email.
Article Distribution - Ways To Create Win Win Backlinks (6)
You can increase your website visitors many ways but article distribution is the easiest, fastest and cheapest to implement right away. Article distribution is one of the most popular internet marketing techniques that are used by many webmasters.
Is Word Of Mouth Marketing Helping Your Website Grow? (7)
Go For The Big Dogs An important point to remember when doing word of mouth marketing is that you are trying to reach as many potential customers as you can.
How To Get Free Advertising To Your Website (8)
Then be ready to try the methods again and surely it will work. It has always been said that the best things in life are free. Yes they are.
Niche Site Promotion In 3 Easy Steps For Instant Traffic (9)
You need to promote your website correctly in order to attract buyers to it. The best website in the world would make zero dollars if no one knew about it.
Why Free Advertising Is Better Than Paid Internet Advertising (10)
Browse the internet for the best no cost internet ads for assessment on their amenities and features how to advertise or join your web site for internet advertising. Most web sites promoting no cost internet marketing have features like classified ads submitter where you can get a enormous exposure with instant results and expand your sales by large volumes over night, opt-in email lists non spam bulk emailing program, guaranteed 100% legal.
Consider Low Cost Very Effective Email Marketing For Your Advertising (11)
With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval is considered before sending out a reminder email. 6. Post news. Sending newsletters and postcards provides useful information for your subscribers.
Easy Steps To EBook Creation (12)
Finding the best topic to write about can be appealing to new eBook writers. The success of your Ebook is very dependent on the topic at hand and delivering what your customers wants.
Choosing Between A DSL Provider And Cable Provider (13)
Constant advertisements boasting one company's superiority over the other are not helping matters either as it just furthers the confusion between the two. For those in the market for a high speed internet provider, deciding whether or not a DSL provider has anything over a cable internet provider can be difficult, as the difference between them is not always clear.
A Plan Without Action Is Useless! (14)
Do you have an idea for a non-profit organization or for a company that could create hundreds of jobs? Then isn't it an idea worth trying? This doesn't mean that you are required to put forth money you don't have.
Find The Right PHP Classified Ads Script (15)
This means, simple business ads are more marketed with such scripts. It is easily maintainable with the admin interface that usually comes along with such PHP ads. Usually no coding for such software is required for customization .For example, PHP classified ads script may be easily customized to setup an automated online catalog of the properties for sale, car or automotive business, and impress potential buy ers with requirements , which will be effectively used for the ads display.
Automated Internet Business: Do They Really Exist? (16)
The effect of this is very viral and can grow you a big team in a very short period of time. Automated Advertising One thing that can't be automated unless you outsource is marketing and advertising.
Best Social Bookmarking: How To Excel In Social Bookmarking (17)
Topics: social bookmarking, digg, reddit, delicious, increase traffic, obtain links, internet marketing Have you ever heard of social bookmarking? This is yet another traffic-generating tool that works exactly the same as how you would bookmark your favorite website.
Tools For Your Website For Free! (18)
You can view all its attributes at GIMP-dot-org. Tutorials for HTML, Wordpress, NVU, and GIMP All the above mentioned programs have tutorials to help you. Some of the websites above host tutorials or you can carry out a search for "nvu tutorial," "gimp tutorial," or "wordpress tutorial." A much used HTML tutorial can be found at BoogieJack-dot-com.
The 3 Most Important Off-Page Optimization Practices In Search Engine Optimization (19)
Of course, you can also link back to your website through your resource box found of your articles. You can also submit some articles in ezines. This way, your articles can be picked up by publishers and placed in their webpages-with your website's links in them, that use your main keywords as link titles.
The Top 4 Mistakes Made By Internet Marketing Newbies And How To Avoid Them (20)
They buy every course and every ebook they can get their hands on. They study and read and study and read, but that is all they ever do. You will never know everything there is to know about internet marketing.
Newer Articles Highlighter:
Always Remember Your Website's Specific Purpose (1)
In this case you want a very short message which provides the prospect with a reason to leave his email and name information. The squeeze page should not be any longer than what fits on one screen.
How To Use Advertising To Boost Traffic For Your Website (2)
The ending should make the visitor take action. Action can include anything from download a free file, signing up for a newsletter, requesting more information, or directly buying a product.
Make Your Sales Page Convert Better With Graphics (3)
A well designed sales page, with the right amount of graphics in the right places will make your site and ultimately you look professional The second thing graphics can do on your sales page is to brand you.
5 Benefits Of Google Analytics In A Search Engine Optimization Campaign (4)
You can segment your analytic result by new/returning visitors, geography and referral sources. 5. Able to fine tune your website. With this analytic report, you will be able to fine tune your website, and do a new copywriting on any page that is not converting well.
Make Money Online With Adwords! (5)
This all increases the relevance of your ad and will in turn create cheaper clicks! - Use googles keyword tool to find keywords related to your product or site,but only choose the ones that are most relevant.
Search Engine Optimization And Search Engine Marketing - Is It The Same? (6)
As search optimization will usually takes months before one can see results, it will be wise for a business to use Adwords to target its core keywords at the beginning, until they are rank well on the organic listings.
Change Your Belief, Change Your Internet Marketing Business (7)
You need to become a knowledge seeker. You will be constantly surprised about just how little you actually know and how much you really need to learn. But always remember that knowledge is absolutely no good to you unless you take action and apply it.
4 Tips For Successful Affiliate Marketing (8)
Sooner or later you will succeed if you continue to try. This is the foremost problem when it comes to making money online. Most people give up after they've failed repeatedly and thats why there are only 1 in 10 that can do affiliate marketing online as a living.
Six Steps To Google Heaven (9)
Images are fine to break up a page and convey meaning to your human visitor, but Google doesn't see them. If you do use images, make sure you use the alt tag.
Optimizing More Keywords For Your Website (10)
For each web page that you are optimizing, give the page a unique Title from the other web pages. Before you change the titles of your pages, do make sure that you plan out different sets of title for each page.
SEO Singapore - The Importance Of Sitemap Page (11)
By submitting your sitemap to Google, Yahoo and MSN, the bots from the other search engines will find you sooner or later. For creation of sitemap, other than for SEO purposes, it also gives your website visitors a clear bird-eyed view of your website.
Finding The Solution By Understanding The Problem (12)
There are many lectures and seminars on this topic given by many well-respected internet marketers. You will find that there is a great deal of information concerning how to make a profit with online money marketing and marketing courses, which includes the high worth of article marketing.
Maximizing Your Profits In Affiliate Marketing (13)
There are still a lot of different ways to promote your affiliate products. The key is to be creative and you will be possible to find your own way to promote them.
Are You Really Working Your Internet Marketing Business? (14)
Do not cheat otherwise you will not get a true picture of how you operate. When the week is over review your performance. How did it measure up?
Teleseminars: How To Make 6-Figures Interviewing Experts (15)
It's also important to ask them if it would be okay if you could sell the product that was created. After all, if that person is the guru or the expert - you're getting branded by being associated with that expert.
Affiliate Programs - Are They Worth Their Weight In Gold? (16)
To make your choice, my advice is to choose something that is related to what you are marketing online. This should not include something that you are offering however.
4 Simple Techniques To Make Traffic Exchanges Work For You (17)
The best offers to direct them to are related free offers. Promoting programs like Instant Buzz or Free Advertising Blog is a great sell for any traffic exchange. It is generally a waste of time to promote anything that requires an initial investment.
How To Generate Traffic To Your Website Without Paying (18)
2. Meet Meta Tags Another way of to acquire your desired traffic for your website is through having your Meta tags contain usually used keywords that target your business.
Website Designing For Your Company's Identity (19)
Also, avoid using templates, because they're not good at creating a unique identity for your business. Some basics should also be kept in mind while designing a website. Every element present in your site should parallel your business, unless they bear resemblance, you can't claim to have done a good work with your site.
Website Design For The SEO (20)
The application of the right tone too is very important. Normally, a light background with dark color writing is preferred, but in some cases the trend might be reversed.