Digital Signage: Here Comes OLED!
Topics: Sony OLED TV, organic light-emitting display-based TV, digital signage displays, plasma panel, LED
I’ve often written in this space about the impact digital signage is having on how businesses communicate their marketing and informational messages to customers, workers and other constituents.
While the attributes of digital signage, including its similarity to television, the speed and ease with which content can be updated and its ability to integrate interactive elements, all have contributed to its success, there’s another important reason for its growth that often gets overlooked.
Specifically, the size and weight of today’s LCD monitors and plasma panels make previously unavailable spaces suitable for the displays. Simply put, the awkward size and heavy weight of TVs with picture tubes restricted where they could be used. True, the weight and size difference between TVs and flat panels isn’t new, but it appears that as an industry, we may be poised again to see a change in display technology open up many new places where digital signage can be used and in so doing nudge forward the expansion of the market.
This time the technology is OLED, or organic light-emitting display. In R&D labs for at least the past 13 years, OLED technology finally will make it to market in the form of a TV set when Sony releases its new XEL-1 Dec. 1. While the OLED television will offer a 1 million to 1 contrast ratio, high brightness and wide color reproduction, its major claim to fame is likely to be size and weight. The XEL-1 panel is only .12 inches thick.
Please don’t misunderstand me. The new XEF-1 is only an 11in TV -far too small for digital signage applications. However, undoubtedly it’s a precursor of things to come. Like LCD and plasma panels, manufacturing technologies will improve. With time, yields will rise, and as they do successive generations of OLED displays -each larger than the last- will become available. At some point, OLED televisions will cross the threshold from “that’s an interesting technology” to “I need 20 for my digital signage network.”
The relevance of display size and weight to the growth of digital signage should not be minimized. Only a few years ago, using tube-based TVs in digital signage-type applications often required special industrial-grade wall or ceiling mounting brackets (think hospital room televisions). Those mounts by definition restricted the choices in the placement of displays because they could only be used in certain places that met the manufacturer’s requirements. Alternately, if such mounts weren’t used, special AV carts, TV enclosures or kiosks were necessary to prevent top-heavy displays from tipping over.
LCD and plasma panels radically changed that equation. The lighter panels didn’t require the same sorts of mounts, which meant new a variety of previously overlooked spaces could be considered for use. The same will be true for OLED displays when compared to LCD and plasma panels. It’s hard to imagine, but it probably is only a matter of years before LCD and plasma panels will be considered “too thick” and “too heavy.”
In the meantime, OLED technology will begin to make its presence felt and market and likely exert price pressures of LCD and plasma displays, making digital signage even more affordable.
Sure, Sony’s announcement of the XEF-1 is a first step, but it’s an important one in the evolution of digital signage. One day, it is likely to be seen as an advancement in making digital signage a realistic communications vehicle for a greater number of businesses and institutions.
David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to more effectively communicate their messages. Keywest Technology specializes in technology for digital signage. Visit www.keywesttechnology.com and expand your marketing horizons.
Previous Articles Highlighter:
Internet Marketing With An E Newsletter (1)
This may include the actual copy contained within the e-newsletter, as well as graphics, links and advertisements. Keeping direct advertising to a minimum is ideal. However, it is acceptable to use soft advertising techniques to promote your products or services.
How To Make More Money From Affiliate Internet Marketing (2)
Research your audience as carefully as you research the payout structure of an online affiliate program. Also make sure the programs you choose have a history of paying on time.
The Importance Of Creating A Google Sitemap For Your Site (3)
The benefits of using Google are the following; - It helps people find ones web page better than other search engines because of better crawl coverage. - People will be able to search on certain keywords that the person put in place which will directly lead searchers to ones website.
SEO And Search Marketing Are Equally Important (4)
So, long tail keyword phrases can be an effective way to get in the "back door" for a popular topic. Once you have a high conversion rate on your long tails, you can start to be very effective in your ability to implement search engine optimization on your pages for those phrases.
Market Recommendations - Way To Increase Earnings (5)
Try product recommendation and be among those few who have proven to have recommendations worth your business. Stephen C Campbell (MBA, MSc) is a business consultant and internet marketer who has conducted business throughout Europe, Far East & U.S.
How To Achieve Maximum Website Promotion Through PPC Bid Management (6)
This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.
How To Choose A SEO Company (7)
It requires more than most webmasters have the time for. So if you are getting beat on the keywords you want to rank highly for understand that a good SEO person may be just what you are looking for.
Making Money On The Internet As A High Earning Affiliate (8)
But if you really want good money, I suggest you try the different affiliate programs of major vendor sites in the internet. Remember its good money so you will have to spend time to make your program a success.
Email Marketing Is Stronger Than Ever Before (9)
But there is no limit as to what you can do with email marketing online. Email marketing is so effective for a number of reasons. A few of the key reasons for its success is because of how cheap it is, how quick it is, and how easy it is.
Email Marketing (10)
E-mail marketing knows no boundaries and this helps the people to continue or conduct their marketing work in larger scale. The higher reach of e-mail marketing, attracts more people towards it and thereby assists the whole marketing process.
Sneaky Traffic Tip: Use Targeted Keywords In Your Page Titles (11)
Avoid the stop words like "and", "at" and "the". It is crucial in search engine optimization. Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
Increase Traffic To Your Website Using Free Keyword Strategies (12)
If the navigation links within your site are powered by these advanced scripts alone, the search engine will not be able to fully browse your site. You need to provide links done in basic HTML so that the engine can read your website.
The Importance Of Podcasting For Pracitioners (13)
It will take a regular investment in time and creativity, and perhaps an initial investment in equipment (although you may already have more than you know!) but it is a fairly inexpensive form of marketing.
Anchor Text Optimization And Keyword Flooding (14)
However, securing quality links pays off. If you have them, your web pages will more likely rank in search engine pages. If you have been receiving overwhelming link requests, the challenge is to determine the link's value to major search engines.
Streaming Video Simplified (15)
The file is sent to the user in a, more or less, constant stream, and the user watches it as it arrives. The obvious advantage with this method is that no waiting is involved.
Online Work From Home (16)
You can develop a passion that you've always had and create a business with that. If you're something of a talented writer, there are countless opportunities available to you.
Generating Passive Income Opportunities With Easy Web Site Submission (17)
If you are truly looking for passive income opportunities, you should consider these options. Is This Really Necessary? There is some debate as to whether submissions are really necessary.
How And Why You Should Optimize You Website (18)
So there you have it, it all takes time and experience to see what works promoting your website. Using a business website builder to layout the framework of your site is the place to start giving an attractive look and feel, then submit your site to the major search engines.
Market Your Skills With A Blog (19)
Topics: blogging, podcasts, how to podcast, monetize podcasts, make money from podcasts, podcasting, online I get asked what is so great about blogs? Let me paint a picture for you.
Get The Skinny On Good Article Writing (20)
Using articles for marketing is directly related to increased sales. Writing articles for marketing is an easy way to get back links and create a higher page ranking for your website.
Newer Articles Highlighter:
Formatting PDF Documents For Web Site Publishing (1)
Influence How Search Engines Display Descriptions for PDF documents. If possible the first paragraph should summarise the PDF content. Search Engines will often pick this content to display under the link sentence.
Online Marketing For Real Estate Listings (2)
Leading realtors utilize the power of the internet to market their listings to the widest audiences possible and this is what you also need to do. With online marketing you have several effective and different ways in which you can market your listings to move them from, For Sale to Sold.
Free Search Engine Submission Is A First Traffic Building Phase (3)
The next step after taking care of your free submission, is to tackle the optimization, which is also referred to simply as SEO. Of course, you can pay for the submission if you feel the need to, but really, for this step in the process, the free submissions services should be more than sufficient to get the attention of the top search engines.
Domain Registration For A New Business (4)
Some business owners prefer to start out land-based but move to the internet because more people will have access to the products that they offer for sale. The domain registration is a critical point in making sure all customers can find the business site once it joins other retailers who are located on the internet.
Website Design Strategy: Pros & Cons Of Flash-Based Sites (5)
The Bad and the Ugly: The Flash player People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site.
Building Your Opt-in List With EBay (6)
The set up for a classified ad is set up much like a standard auction. An ad will run for thirty days rather than three, seven and ten days.
Entertainment RSS Delivered Straight Into Your Homes (7)
Most entertainment websites carry RSS feeds such as BBC, Reuters, Boston Globe, CNN, etc. Music reviews, game news, interviews, movie stories, are also put into RSS feeds. This makes it a lot easier for fans to follow stories about their favorite movie stars, sports heroes, latest gaming news, etc.
SEO Tips That Work (8)
Moreover, it is important to get the most-coveted thing called trust from the very arrival of your visitors on your website. To gain trust it is better to share significant information about your site.
The Different Types Of Affiliate Marketing (9)
marketing program that pays each time the customer he has referred purchases something from the merchant's site. - Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing These types of affiliate marketing are based on the different levels or tiers in the network by which payments are made.
What Affiliate Marketing Mentors To Follow And Why? (10)
There are some articles on affiliate marketing that says, in order to be triumphant in affiliate marketing business, you need to encompass and develop these traits: persistence, patience and thirst for knowledge.
Quality Articles With Strategic Keywords = Page Rank Happy Search Engines (11)
It almost serves no purpose anyway and only gets the search engines enraged. Don Resh is CEO of WebForce, Inc. He is a respected authority on Internet Marketing.
Ignite Book Sales With Easy Internet Book Marketing (12)
If you don't start your Internet book marketing plan, you could be this time next year with the same disappointing level of book sales. Don't wait join the Information Revolution today; use any of the below marketing ideas to explode your book sales to a new level.
EBook Writing Tips To Prepare You To Write (13)
Here are a 3 questions to ask yourself before you actually start writing your eBook. 1. How will your book affect the people reading it? 2. Will the information in your book be useful to your readers?
Targeted Traffic With Pay-Per-Click Advertising (14)
If you want to build your website up slowly, get a customer base of loyal people that visit your website frequently and ultimately make sure that people are really satisfied with your website and have had a chance to look over it, then you should probably stay away from PPC in the early stages so that you can spend that money instead on different parts of your website.
Targeted Website Traffic - For Your Success (15)
When you convince people who want what you have, they will buy. Stephen C Campbell (MBA, MSc, MCIM) is a business consultant who has conducted business throughout Europe, Far East & U.S.
Site Rubix Website Builder: Virtual World Reloaded And Revolutionized (16)
Topics: site rubix website builder Ever wanted to join the virtual world of website owners but didn't know how? With Site Rubix Website Builder, you can soon join the party.
7 Ways To Boost Book Sales With Easy Online Book Marketing (17)
One of your highest goals is your prospective book customer types in a keyword most related to your book, your book's web page comes up high in the list and they click through to visit your book's web site.
What Are Web Directories For? (18)
There is also another important benefit to directory submission. The Google robot spiders popular directories often (more than once a day), and will quickly index any new links that are added.
Choosing Your Article Content Keywords For Optimal Search Engine Indexing (19)
The best way to figure things out is to be a customer yourself. Go to a search engine and search for a single specific topic or product by using different words.
What Makes A Good Article? And Who Says? (20)
Not every visitor will click on your ads or make a purchase, but if you increase the traffic flow to your website with content articles you will increase your revenue.