Digital Signage: The Battle Between LCD And Plasma Panels Intensifies, And You Are The Winner
Keywords: plasma panels, LCD panel growth, digital signage, LCD signs, plasma signs, digital sign, digital tv
A couple of research organizations recently released reports concluding LCD technology is now taking the lead in its competition with plasma displays to become the dominant flat panel display technology and will secure its position as the clear winner within a decade.
Let me state for the record, I have no favorite in this battle. But as an observer with a strong interest in the development of the digital signage market, I can only conclude that whether or not the reports are accurate, the stage is set for a battle royale that will drive the cost of flat panel displays lower and make digital signage a realistic economic proposition for a greater number of businesses.
The first report comes from market research firm iSuppli. The report, “LG, Samsung SDI Boost Market Shares in Q1 PDP Arena,” finds that despite a tight supply of plasma display panels in the first quarter of the year, the average selling price for plasmas actually declined. That’s not the way the law of supply and demand is supposed to work. Scarce supply with in a market with healthy demand should result in rising prices, not falling prices. What’s going on here?
Simple, according to iSuppli. The average selling price of plasma display panels fell due to intense competition from LCD panels in both the consumer and the business markets, which include digital signage applications. The research firm forecasts this trend will lead to a startling state of affairs in which plasma panel-related revenues will shrink from an all-time-high next year of $10.2 billion to $8.7 billion by 2011. Compare those revenue numbers to iSuppli’s forecasts of unit shipments. In 2006, 10 million plasma display panels were shipped. By 2011, that number will grow to 23.6 million units, yet annual revenue from their sale will be down by $1.5 billion. You don’t have to be a math major to figure out that unit prices will fall dramatically.
The other market researcher is In-Stat. It recently conducted seven end-user studies in North America, Asia and Europe to determine where the digital television market is headed. Granted, the TV market is a slice of the overall display market, but it’s a huge slice. The sheer size of the market has a significant impact on what display technologies get developed, which sizes become available and how much they cost.
According to In-Stat, LCD TVs will dominate the worldwide digital television market, racking up a 75 percent market share by 2011. The research firm also forecasts that plasma display panel TVs will account for only 15 percent of the overall market by then.
Just as the iSuppli research suggested unit prices will drop significantly for plasma display panels, the In-Stat findings suggest a pronounced decline in prices for digital TVs in general. The research firm forecasts that global unit shipments of DTVs will expand from 68 million last year to more than 144 million by 2011. However, pricing pressure will hold down revenues. In-Stat predicts DTV revenue will climb from $72 billion in 2006 to $76.7 billion in 2011 -less than a 5 percent increase on unit growth of more than 100 percent.
For business considering whether or not to spend resources on digital signage, these reports indicate the investment in the display portion of the equation is likely to be lower moving forward. Those savings can be used to better control and integrate those signs into the business’s overall digital infrastructure, to expand the number of panels in the digital signage network, to secure creative digital signage content, or simply be used for other purposes.
While the news from the market research firms may not be welcome in the halls of flat panel display manufacturers, it’s good new for business looking to elevate their communications through the use of digital signage.
David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to more effectively communicate their messages. Keywest Technology specializes in technology for digital signage. Visit www.keywesttechnology.com and expand your marketing horizons.
Previous Articles Highlighter:
Article Writing: Duplicate Content VS. Reaching Your Readers (1)
Unless you ask, you can't be sure. However, your concern as an article writer shouldn't be about how many times you have a particular article indexed in the search engines.
Confused & Don't Know Where To Start In Internet Marketing? (2)
The premier site for this is ClickBank, a source of digital downloads of eBooks and software. When you sign up and create a unique identity for yourself, you can create affiliate links for products you wish to represent that will earn you a commission when a customer clicks on your link and buys the product.
Google Adwords And Negative Keywords (3)
Use 5-10 keyword phrases that are very targeted and highly-searched for. 3. Add 20-50 negative keywords that describe what I am NOT looking for. 4. Watch the traffic come in.
Blogs For Sale: Is This Online Business The Next Big Thing? (4)
If the original domain registrant fails to pay for the renewal fee of his online business, the domain expires and is set up for sale. Small-scale home business ventures can then avail of these for only the price of a yearly domain subscription; which is also the same price for a new domain name.
Public Domain Can Make You Millions (5)
Each issue features selections and samples from a variety of medium, at least one new book, film, play, song, image, and children's work are included every month, from well-known authors, artists and creators like Dorothy Parker and George Gershwin.
Affordable Small Business Web Site (6)
Frequently the answer to this lies in yourself. On line you can find affiliate programs that provide you a prebuilt web site with your personal id on it. Many thousands of people have started their great job escape by building incomes this way.
Using Public Data To Create Websites (7)
There's no reason to wait any longer to have the kind of income you've always wanted! A successful Web business is just a few clicks away. Earning money doing what you love is everyone's dream - you can be one of the lucky few who make that dream a reality by tapping into the power of the Internet.
Search Engine Optimization For Freelance Ghostwriters (8)
When writing your search engine optimized articles be sure to include keywords with a high KEI value if possible, so that they make up about 12-15% of the article. These keywords should be used in the title, in bold near the beginning of the article and scattered throughout the article.
Make Squeeze Pages An Integral Part Of Your Business (9)
The offer: You need a quality offer to entice the visitor to hand over her/his information. Preferably, this will be something of a free nature and should be something which solves a problem for the visitor.
The Power Of Brandable E-Books (10)
Keywords: brandable, e-books, product creation, resale rights, ebook A quick background to brandable e-books for all of you unfamiliar with the term. Brandable e-Books are e-Books that allow you to brand the product with your own affiliate links.
Automated Prospecting Systems- Your Uplines Dirtiest Secret To Making The Big Bucks! (11)
You see most people believe that starting an MLM business takes TIME to "Prime the Pump" so to speak. Wait until the momentum get going- cripes how many times do you need to hear that one!
How Do You Increase The Backlinks To Your Sports Site (12)
There are a couple of different ways that you can get the sports backlinks that you want. One: Directory submissions. You want to make sure that you submit your website at the popular directories such as MSN, Dmoz, and Yahoo.
Why Article Writing Is The Best Home Business Running (13)
What you have to do first to get started with article writing is research. Find out what people are looking for by looking on blogs or in forums. Once you find out what they want to know, you can deliver the answers through articles.
Your Real Estate Website Template Or Custom Solution? (14)
A custom Real estate website is a thing of beauty and can give you a truly unique online presence. There are two other factors you should give a great deal of thought and consideration to when making your decision.
Real Estate And The Internet (15)
That's why it is important for your website to be seen. There is also a recognizable pattern online that, most real estate customers use the first realtor they contact.
Realtors, Start Using Google Analytics (16)
In mid November Google announced a new free service called "Google Analytics". Google had previously offered this service under the name "Urchin". Urchin was a wonderful way to track traffic through your website.
Realtors, Use Googles New "click To Call" To Get Your Next Listing. (17)
Here's how it works. Next to your Google AdWords ad your customers will see a phone icon. When your new real estate customer clicks the phone icon, they enter your phone number next they click "Connect For Free".
Google AdWords For Realtors (18)
You might have the best lemonade in the world, but, if no one can find you, you're not going to sell much lemonade. Pay Per Click Advertising is the fastest, most cost effective way for you to start marketing your website.
Search Engine Optimization For Realtors (19)
you don't have to wait to be on the first page of Google to start making real estate commissions. A professionally created and managed pay per click advertising program can start sending potential customers to your website within 48 hours.Google's pay per click advertising program is called "Google AdWwords".
Photo Blogging May Be The Pinnacle Of Modern Tech (20)
The fact that photo blogs range from forums to display the work of highly skilled artisans to playful collections of curiosities shows that photo blogging is a truly diverse form.
Newer Articles Highlighter:
Knowing "The Secret" Will Help You Make Money At Home Online (1)
If you haven't learned "The Secret", then now is the time if you want a successful online business. What is "The Secret" you ask, and how will it help you make money at home online?
Website Traffic Meter Explodes Using 5 Accelerated Traffic Strategies (2)
Do you convert the traffic you get well? This formula is your business plan summed up into one simple formula. "If you ain't bringing in the money you so desire, then one part of this formula is out of wack." If you're on this page, more than likely, you already have a quality product...So, what is the next step?
How To Use Ezine Advertising To Your Advantage (3)
Instead, these ads are sent in a separate email to everyone who is on the ezine mailing list. The benefit to this type of ad is the amount of detail that can be included.
What Is Fax 2 Email? (4)
However in order to understand the technology involved better, we have to understand how various other forms of faxing work and how this form of faxing differs from them. Originally, faxing meant sending facsimile, or a copy of a document, from one place to another through the telephone network using the agency of appliances known as fax machines.
9 Ways To Keep Your Online Identity Secure (5)
And, is it really safe to do business online? #1- Install a firewall on your computer. A firewall is software that installs on your computer to prevent unauthorized access to your computer.
Discover The 4 Important Elements Of Internet Marketing (6)
No matter what model of business you choose, you will know that it is based on sound thinking and wise preparation. Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
Online Shopping In India - Why More Shoppers Are Not Ordering Online (7)
I need not go to a store to buy books, music or gift items and if I can get a better price and some guarantee of after sales I will even buy capital goods like fridge or laptop computers from net.
Why Is Internet Marketing Not Working For Your Online Business? (8)
One integral part of the internet marketing business is establishing credibility. Suppose you have a bookseller home business. Despite the promotions and the testimonies, not a single visitor is grabbing any book for sale.
Contact Manager -- How To Get The 3 Powerful Capabilities Of A Grown-Up Contact Manager - Part 1 (9)
Well, let's look at the first of these powerful capabilities. Scalability Let me ask you this? Are you in business to work every hour of your life for all of your life?
How To Use Video To Generate More Sales (10)
For example, have you ever noticed how many emails you get from every Tom, Dick and Harry the day a new product is launched? How many of them do you believe have actually reviewed the product and loved it so much that they just had to recommend it to you?
Using Video To Generate Traffic (11)
There are a number of 'formats' you might choose for the video itself. For example, you could: -Do a video review of the mobile telephone and point viewers back to your website.
How To Become A Recognized Authority In Your Field (12)
If you're not sure, consider the books you read. If you have read two or more books on a given subject, you already know more than 95% of the population on that subject.
Email Marketing Boosts Your Brand (13)
You want to send enough email marketing messages so that your customer gets a feel for your company and keeps you in mind for their future purchases. It's important that your email marketing campaigns reinforce the brand values you began to setup while the customer was on your website.
Search Engine Optimization For WordPress Users (14)
First, the description will likely contain additional words that will be searched for, and also people will be more likely to link to the post if it is helpful. In order to achieve good rankings, the post must be long enough to be helpful.
Why You Must Become An Expert (15)
Keywords: sales, internet marketing, traffic, increase traffic, free traffic, endorsements Power in business comes from the position you hold in the mind of your customer. The ONLY way to gain that strong position is to specialize.
How To Effortlessly Attract More Customers (16)
-Doughnuts? The more specific and focused you are, the greater your chances of success in business. Glen Hopkins specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines all while working less and earning more.
Make Money Online Without A Budget Through Dropshipping (17)
Can you imagine the cost of buying each of the thousands of products you want to sell in your online store? What if you had to buy ten of each?
Contact Manager -- How To Get The 3 Powerful Capabilities Of A Grown-Up Contact Manager - Part 2 (18)
Multilevel security enables you to give everyone access to what they need. You can also choose the type of access. Some people will only be able to create records.
Blog Marketing Strategy: Blog About The News! (19)
Keywords: blogging, blog-marketing-strategy, blog-marketing-tips Blogging news stories as they unfold is one of the most exciting and controversial applications of technology that bloggers have discovered. One thing that makes the blogosphere so active is the fact that it is possible to update a blog instantaneously, so the news on blogs tends to be more current than the news in the paper, or on television.
Ugly Squeeze Page Gets 66.22% Opt-In Rate (20)
The visitors were "sold" before they even got to the squeeze page! You see, I was emailing my own readers about an affiliate program that was happening within the next few days.