Does Your Website Turn People On Or Turn Them Away?
Topics: website, attracting users, keeping users, internet
Websites either repel or attract. Each person who views your site will decide in a couple of seconds whether to stay on the site and read what you have to say, or hit the “Back” button and go somewhere else instead. You can’t worry about keeping every single person on your site - the trick is keeping the people you want, and letting the others go. To put it another way, you want to send the right message to the right people.
There are “wrong people” to have looking at your website, and it’s really not a bad thing if your website repels them. Some people will get to your site by accidentally clicking on a link, or by doing a poorly-worded internet search, or with a simple typo. Or maybe they just have the wrong idea about what products and services you sell. However they got to your site, those people are not going to buy anything from you, so there’s no need to keep them around any longer than you have to. You definitely don’t want them fumbling around your site for a while, getting confused, and then calling your customer service team to find out that they went to the wrong website. So, you do want to repel them, but you should try to repel them with clear communication-your front page should say, first and foremost, who you are and what you do. Don’t add a bunch of unrelated images or links to muddy the waters. Just state your business. That will send away the people you don’t want, and
more importantly, welcome in the people you do want.
As long as your front page makes sense, it should be fairly easy for you to discourage the wrong people from using all of your bandwidth. The more important thing is encouraging the right people, once they’ve found your site, to stay there. This shouldn’t be terribly difficult, either, but there are all sorts of things you can do to drive people away.
There are some technical issues to consider first. If your site is slow to open, you’re shooting yourself in the foot. Slow pages are one of the most common reasons for users to abandon a website. Don’t load your site down (especially the front page) with large images, Flash animations, or anything else that cause a delay on the user’s end. Think of Google’s front page as an example-it’s just a logo, a search tool, and a bunch of white space, and it opens instantly. Granted, you’ll probably need to put more than that on your front page, but try to keep it simple. Also, if you’re having problems with your hosting service or ISP, don’t turn a blind eye to them. Make sure that anyone who wants to see your website will be able to do it.
Do everything you can to make your website easy to read. Choose soothing colors, and don’t put blue text on a green background. Use plain, widely-used fonts for your text. People who are using older web browsers may not be able to view non-standard fonts. Remember not to cram too much text on one page-wide margins make for easier reading.
Be sure that your content is appropriate for your audience. Don’t make it too technical or too simplistic. You’ll insult your customers if you err on either side. Keep it appropriate in other ways as well-think “Rated G” or “Rated PG.” Unless your business requires you to be edgy or adult-oriented, you don’t want to risk your site being blocked by a parental filter or corporate “watchdog” program.
Finally, don’t impose your own personality on your website. You may want to have that “personal touch,” especially if you expect your customers to be interested in you as an individual, but you can achieve this while still remaining professional. Don’t try to sneak political commentary, bad jokes, or unnecessary personal information onto your site. You may think it will make you look unique, but it will actually just make you look crazy.
Your customers will visit your website because they’re interested in your company. Don’t reward them by presenting a site that’s hard to use, hard to read, or just plain repellant.
Bob Regnerus, “The Leads King”, is an expert at generating online traffic and converting visitors into prospects and clients. To learn how your website and blog can be successful, effective tools for your business, please visit www.TheLeadsKing.com or contact Bob at 1-877-349-2615.
Previous Articles Highlighter:
Corporate Gift Brand Marketing - Why Do You Need It? (1)
To have a successful brand marketing campaign, your brand must be personal enough for consumers to identify and build a more personal relationship with. By matching corporate gifts to the type of company personality that requires promoting, you will able to hit the right chord with the consumers.
The Value Of Unlimited Distribution (2)
Submit your articles and watch your visitor stats grow. The alternative is to manually enter your article and other information repeatedly to a wide variety of article directories; which is very time consuming.
Corporate Gift Idea - Building Better Rapport With Companies For Greater Success (3)
Some gift ideas can be snack, pens, note-pads, calendars, champagne bottles, vouchers, confectionary and personalized souvenirs. Do remember to include a card that either thanks them for working with you or congratulate them on a completion of a big project.
Free And Effective Online Traffic Generation Techniques (4)
With the right keywords, you could get high rankings in search engine results without the costs and this is priceless when you do it right. The secret here is to target the lower searched key phrases.
Winning The Affiliate Marketing War Game (5)
Be sure that you provide good information, good service and a guarantee if one applies. Never discount products or services or offer rebates. You don't want to build that kind of reputation or that kind of customer base.
Maximizing The Performance Of Landing Pages For Your Success (6)
Number 3, you have to remember always to make your landing page populated only by opt-in form and maybe essential disclaimers and terms- do not include unnecessary links that may cause your visitor to go astray.
Affiliate Internet Marketing: Where Are They Coming From? (7)
Knowing which campaigns are having a negative impact on your advertising budget can save you a lot of money. It also comes down to time. There are only so many hours in a day and you cannot waste them by promoting an affiliate product that has no appeal.
The Offer Is The Key! (8)
If they are undecided between two companies selling similar products, they'll order your product because your offer was so much more enticing. So make them an offer they CAN'T refuse!
Tips For Affiliate Success (9)
It's the only way, in fact, to have a successful program. Robert Paul Williams is the Editor of Work At Home Business Website. Get Free and Low Cost Website Advertising Ideas By Visiting: work-at-home-business-website.com
You Wrote A Book! Now Where On Earth Do You Publish It? (10)
You absolutely, positively need a hard-hitting sales letter, which means you learn copywriting or hire a pro. And you need to help buyers fix glitches when they try to download your book or pay with their credit cards.
Extensible Markup Language Naming Conventions For Professional Web Design (11)
The start tag turns a feature an, such as underlining, and an end tag turns it off again. Standard generalized markup language uses its start tags and end tags as containers.
What You Should Know Before Committing To A Web Hosting Company (12)
If you are on a shared hosting plan, it is best to have a web host that constantly monitors all the website activities to prevent an internet protocol address ban.
Doing Research On Marketing (13)
It also tells you how much customer attention each it gets, the message it really delivers (as opposed to the one you intend to send, perhaps) and whether or not it motivates customers to buy the product and how strong this urge is.
Understanding The Relationship Between Domain Names And Hosting (14)
1. Do you want another Web site? (A completely different site with different files.) For example, two separate URLs have two different domains, are located in different folders, and are made up of completely different files.
Web Design Basics You Want To Know (15)
You need your online visitors to look at the contents of the page, and not get distracted by these graphics. Web Design- On Layout 1. Try to get by with standard layouts.
Web Design Vs. Print Design: How To Find The Middle Ground (16)
Know your audience very well. It is imperative that you know who the potential visitors of the site are and for whom the website is to be made for.
How To Buy A Top Ten Search Engine Rank (17)
Therefore, you are aiming at a figure less than 50 cents per click. Be aware that the most popular keywords often cost considerably more than 50 cents a click.
Four Criteria That Every Online Home Business Involves (18)
Starting an online home business does not mean you are going to generate an income immediately. You need to give yourself time to work through the training, learn and implement all that you can.
Sly Keyword Selection For SEO Domination (19)
Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.
Watch Your Search Engine Positions Like A Hawk (20)
Short-term movement is an integral part of the whole process. It's the long-term changes that you must watch for and prepare to act on immediately. Analyzing the long-term trends of search engines positions is imperative.
Newer Articles Highlighter:
Features Of Extensible Markup Language Used In Professional Web Design (1)
Further it allows user to store the links separately from the object they link. Apart from linking extensible markup language introduces a very superior way of including link targets in the current instance.
How To Choose An Ecommerce Storefront For Your Business (2)
Doing some research and finding out about the different features available will help you select the services designed to target your individual business needs. If you already have an existing website that is drawing traffic, adding an easy-to-use shopping cart may be all that you need.
How Good Is Your Website? (3)
Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible. Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form.
Is Your Website Making An Indecent Proposal? (4)
But here's the question: does your website reflect the fact that you know it, or does your website demand too much of your customers too quickly? Let's look at the questions your customers are asking, and how your website can give the right answers.
Participating In Banner Exchanges (5)
Most banner ad exchanges attempt to match your banner ad to another relevant web site. However, this isn't always possible and therefore, the web site your banner ad appears on might not be relevant to your products or services.
Make Use Of The Best Opportunities On Home Based Business Here (6)
. It's often difficult to choose the one that is a good fit and has the income potential needed. To help you make your choice, here are the key elements to look for in a home based business.
What's An Online Directory Anyway? (7)
The easiest way to describe an online web directory specific to one area is to imagine something like the yellow pages, but an online version. Whilst a hardcopy of the yellow pages may be great, the online directory gives you first hand and up to date news.
Everything You Wanted To Know About Expired Domain (8)
John Khu is a seasoned professional with vast experience in expired domain name business. He is also the owner web site called www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Branding And Private Label Rights Products (9)
Some branding programs, such as the one used with E-Book Wholesaler, brand with your name and affiliate links at the beginning of the e-book, leaving the rest of the content unaltered.
No Website - That Doesn't Have To Stop You Making Money On Line (10)
GoArticles and Ezinearticles are two directories favoured by Google. Once again, if someone is searching for 'how to raise guppies' your article will pop up. They click the article and then click on your blog.
Joint Ventures: Write An Irresistible Proposal (11)
Remember that people likes to take advantage, so explaining to them the benefits for their company a joint venture can give is very important to approve their partnership. Explain each benefit in detail and also in simple terms to get their attention.
The Steady Rise Of Ecommerce (12)
7. Branding is another important thing which would chiefly help your website to gain popularity. By having a good logo design, color and a good page design will make your website stand out from others.
Mailing List For Affiliate Marketers, Anyone? (13)
While Friendster.com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster.com has recruited.
Need Traffic For Your Website? Here Are Some Inexpensive Traffic Secrets (14)
What went wrong? Having a great website with good products/service and having virtually no traffic is like throwing a big party and having no one show up. Use the following inexpensive traffic tips and you will see the results you want.
Article Submission Tricks That Actually Work (15)
This is the best way to make sure that you are able to get the most out of your article submission. Sometimes, your article will not be submitted if it does not follow the directions exactly.
Eliminate Common Problems In Writing Articles (16)
....I'll bet you have! This checklist should help you eliminate some common problems in writing articles: 1. Have a specific purpose in mind. Always have a specific purpose in mind before you begin writing: you should be crystal clear about what are you hoping to accomplish by writing your article.
Reaching Your Target Audience With Email Marketing (17)
Still another tip for reaching your target audience when email marketing is to keep your message simple. Being subtle is important so your email does not seem like a blatant sales pitch but it is also important to present your message in a clear and concise manner which will be easily understood by the members of your intended audience.
Is It A Legitimate Multi-Level Marketing Opportunity? (18)
An excellent venue for compiling this type of information is one of the many online business forums. REALISTIC If the deal seems too good to be true, it most likely is.
Internet Web Site Design Made Easy (19)
One of the biggest limitations is that while what you see is what you get, what others see might not be the same. How a webpage is rendered depends on the kind of computer the end user has, the browser they use, and the settings that the user has on his or her computer.
The Five Basic Elements Of Web Design (20)
Web sites that are off-balance suggest action or motion, so you can create a discordant design on purpose. This type of designs make viewers uncomfortable or uneasy, so they are best used for sites that are intended to make people think.
Permalink to Does Your Website Turn People On Or Turn Them Away?