Economy Growing In Time Of Recession - Get Your Site Ready!
Topics: web design, web site design, increase sales, user friendly web site
I read an interesting article the other day about this strange economy we’re in. According to one Indiana business newspaper, this is the first time ever that the economy actually grew in a time of recession.
That sounds a little odd to me (I guess that’s why I’m not an economist), but apparently shoppers aren’t holding back as much as was originally feared.
So if you’ve been hesitant to get your web site ready for the holiday rush, now’s as good a time as any.
But you’re running out of time, so you better act quickly. Here are 7 quick fixes you can easily implement on your site in one single afternoon:
Ask for the sale!
Don’t be shy about asking your customers to make a purchase. There’s no need to wait until the very bottom of the page before you include an “Add To Cart” button.
Your site visit might be ready to make a purchase after reading only one paragraph of your sales letter. Add multiple buy buttons to each page.
Help your site visitors make a decision.
At this time of year, there are so many gifts to buy for so many people; it’s easy to get overwhelmed.
Help your site visitors choose a gift by breaking your merchandise into categories. Can you create a “Gifts For Men” directory, a “Gifts For Pets” directory, etc?
Include options for visitors not yet ready to buy.
Maybe your site visitor is in a “just browsing” mode, or is comparing several different merchants. What kind of compelling offer can you make to grab this visitor’s contact information?
Beef up your guarantee.
Guarantees are most effective when they are completely spelled out. Don’t leave your visitor guessing. What exactly does “Satisfaction Guaranteed” mean? Who will pay for return shipping?
How does a shopper request a refund? Include a link to additional information about your return policy and your complete guarantee agreement.
Make everything clickable.
Studies show that website visitors click a lot more often than webmasters expect. If you have a graphic or an image, make sure it’s clickable.
Make sure headlines are clickable and include text links in addition to buttons.
Put your Thank You pages to work.
Believe it or not, after a buyer has made a purchase, he is most likely to buy again. Maximize this opportunity by including complimentary items on your order confirmation pages.
Take advantage of your transactional emails.
Studies have also shown that transactional emails are opened nearly 75% of the time.
This is another awesome opportunity to present complimentary items and increase your sales volume.
Karen Scharf, Indianapolis marketing consultant, works with small business owners and entrepreneurs. She offers several whitepapers, reports and checklists, including her FREE email preflight checklist to ensure your emails get delivered, opened and read. Download yours at www.ModernImage.com
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