Email Marketing Boosts Your Brand
Keywords: Email marketing, brand, email newsletter, branding, viral communications, newsletters
In today’s economy of intense competition, a company’s brand is of paramount importance. This is further enhanced by the fact that the Internet makes your nearest competitor just a click away.
The values associated with your brand can make the difference between having lots of repeat customers and constantly losing people after one sale. It can mean the difference between having positive word of mouth advertising working for you and having a diluted conception of who you actually are. These brand values ultimately make a big difference to your bottom line, and they’re something every business owner or brand manager should be looking at closely if they want to secure the longevity of their brand.
Email marketing is a key element of the brand building exercise that often goes overlooked by decision makers. People will spend countless hours, days and weeks analyzing their websites and making sure each page has a consistent feel. But how long are your customers really on your website? While all of us wish we were eBay with a retention time per user in excess of 90 minutes (source: Nielsen//NetRatings), the fact remains we are not. Email marketing lets you impose your brand values on your customers (and prospective customers!) even after they leave your website.
If your customer spends 7 minutes on your website, do you think they have absorbed enough of your brand values? Think of popular brands in today’s marketplace: when someone says McDonalds you instantly think and feel certain things, but those values were built up over a long period of time (…definitely dwarfing the 7 minutes you got to spend interacting with your customer!). But, email marketing can help fill that void. The best email marketing programs will offer email signup boxes for your website, so you can prompt your site visitors to sign up for your newsletters, coupons, promotions, etc.
By sending effective email marketing campaigns to your customers, you can communicate with them even after they’ve left your website. This is not to suggest that your strategy should be to bombard your customers with constant email marketing messages so that they have no choice but to remember your brand. In this case, your email marketing may have effectively gotten your customers to know your name, but the brand values you are communicating is that you are excessively annoying (and you probably don’t want that!).
An effective email marketing strategy for brand building would be a monthly or bi-weekly newsletter. You want to send enough email marketing messages so that your customer gets a feel for your company and keeps you in mind for their future purchases. It’s important that your email marketing campaigns reinforce the brand values you began to setup while the customer was on your website. While your customers may not become brand loyal after just one email marketing message, over time your brand will become ingrained in the ‘purchasing habits’ part of their psyche and that’s exactly what you are striving for.
The nice thing about email marketing in conjunction with brand building is that it is very viral. Once you have brand loyal customers, they essentially become your brand ambassador and that means they can easily forward your message to their friends and colleagues (most email marketing programs should have a ‘forward to friend’ feature). This is a huge benefit because when John gets an email from his friend Mike saying “Hey John, these guys sell the absolute best widgets, check out their flyer below”, you better believe that John will be landing on your website ready and eager to be your customer.
Email marketing, when done correctly, keeps the lines of communication open long after a customer has visited your website, which gives you the time to build your brand and ultimately reap the benefits.
Robert Burko is the President of EliteEmail.com, the complete email marketing solution for small and medium sized businesses. For more information visit: www.eliteemail.com. EliteEmail.com is proudly part of the EliteAnswers.com (www.eliteanswers.com) family.
Previous Articles Highlighter:
How To Become A Recognized Authority In Your Field (1)
Just remember to keep your studies limited and focused on a specific subject. The second step is to organize and systemize your knowledge into a variety of formats that your target audience can consume and benefit from.
Using Video To Generate Traffic (2)
Glen Hopkins specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines all while working less and earning more. To get more information including Free Reports, Videos and CDs visit: www.GlenHopkins.name
How To Use Video To Generate More Sales (3)
Why? Because by nature of video itself, it proves to you that he is telling the truth! He actually does have the product and has reviewed it. He really does recommend it.
Contact Manager -- How To Get The 3 Powerful Capabilities Of A Grown-Up Contact Manager - Part 1 (4)
So, do you already know your best options for low cost Contact Managers with power features? Find out at www.Contact-OnDemand.com Sami C Fab is an expert in Contact Management Software Systems perfectly suited to small and medium companies.
Why Is Internet Marketing Not Working For Your Online Business? (5)
They send out one message. They apply for book marking. They try niche marketing. They make several blog postings. When the home business fails to sell, they claim that the internet marketing business thing just doesn't work.
Online Shopping In India - Why More Shoppers Are Not Ordering Online (6)
You will find lots of complaints and damning reviews which actually speak about the harassment and misfortune that these poor consumers had to face as they chose to buy online.
Discover The 4 Important Elements Of Internet Marketing (7)
Take the time to list all the traits, procedures, methods and other measurable elements in yourself and your business, according to these four categories. Once you have your list of each category, examine it in terms of your business and its plan for growth.
9 Ways To Keep Your Online Identity Secure (8)
#7 - Make sure websites you visit are secure. These are easily distinguishable just by glancing at the toolbar on your browser. A URL that begins with 'Https' indicates a secured and encrypted site.
What Is Fax 2 Email? (9)
Solution involves the use of a fax server or a gateway always connected to the internet and the telephone network to send and receive faxes. It is this method that is known as "fax 2 email".
How To Use Ezine Advertising To Your Advantage (10)
Here are the most common types of ezine ads and the typical cost. Classified Ads. These ads are often small and inexpensive. A classified ad normally consists of three to five lines and will often be placed with other classified ads.
Website Traffic Meter Explodes Using 5 Accelerated Traffic Strategies (11)
Even The Greatest Business Owners Will Be Broke Without A Constant Stream of New Customers. Kenneth Jr. is the director of The Small Business Marketing Blog. Get The Unknown Secrets To Advertising That Actually Works here thesmallbusinessmarketingblog.com
Knowing "The Secret" Will Help You Make Money At Home Online (12)
This is the first part of "The Secret" and how it can help you make money at home online. Remember that you create your own life with your thoughts, so think happy thoughts and you will get what you ask for!
Digital Signage: The Battle Between LCD And Plasma Panels Intensifies, And You Are The Winner (13)
The first report comes from market research firm iSuppli. The report, "LG, Samsung SDI Boost Market Shares in Q1 PDP Arena," finds that despite a tight supply of plasma display panels in the first quarter of the year, the average selling price for plasmas actually declined.
Article Writing: Duplicate Content VS. Reaching Your Readers (14)
These products are supposed to tell you if you have "duplicate content" in your articles, sales letters, and other materials you're posting online. The problem here is that there are only so many words in the language you speak.
Confused & Don't Know Where To Start In Internet Marketing? (15)
The link you put in your resource box can be to a Web page you created (low cost or free), a blog (very low cost or free), or a "domain" that automatically sends your customer to the sales page for the affiliate product you are offering (low yearly cost).
Google Adwords And Negative Keywords (16)
There will always be other techniques that will work. The trick is to write a compelling ad, no matter how you do it. 2. Use 5-10 keyword phrases that are very targeted and highly-searched for.
Blogs For Sale: Is This Online Business The Next Big Thing? (17)
Advantages Online business ventures can benefit greatly from buying expired domain names. Some advantages of buying from an earlier made domain include: - An existing domain is easier to optimize for search engines and search engine rankings than a brand new domain.
Public Domain Can Make You Millions (18)
Search engines are a good place to start. Though Google remains the most popular and effective, not every site is listed on the search titan. Try running the same search on multiple engines: AltaVista, Dogpile, Yahoo, and MSN Search are just a few of the many options out there.
Affordable Small Business Web Site (19)
This will also be the methadone to get yourself away from total financial and emotional dependence on your job. Are you not looking for a business at this time and unhappy with you job or career?
Using Public Data To Create Websites (20)
I make it easy; my e-book can tell you exactly how to get started on the path to success. There's no reason to wait any longer to have the kind of income you've always wanted!
Newer Articles Highlighter:
Search Engine Optimization For WordPress Users (1)
Make sure that there aren't any heading tags being used in the sidebar of your theme. Headings should only by used within your posts to describe a specific section.
Why You Must Become An Expert (2)
Glen Hopkins specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines all while working less and earning more. To get more information including Free Reports, Videos and CDs visit: www.GlenHopkins.name
How To Effortlessly Attract More Customers (3)
So they skip from site to site as fast as possible in hopes of visiting as many sites as possible. During this frantic search, they don't know how to decide whom to trust to provide the best and most accurate information.
Make Money Online Without A Budget Through Dropshipping (4)
Some people struggle to start selling products online because they don't have the budget to buy them. Can you imagine the cost of buying each of the thousands of products you want to sell in your online store?
Contact Manager -- How To Get The 3 Powerful Capabilities Of A Grown-Up Contact Manager - Part 2 (5)
Do focus on this issue and find a solution that fits all the above criteria. You will be glad you did. When you look through most literature on Contact Managers and Contact Management Software, you will notice the glaring omission of the above subjects.
Blog Marketing Strategy: Blog About The News! (6)
When it comes to blogging, news often appears in a very personal context. This has the potential to be the beginning of an exciting new era of reporting, one that takes "New Journalism" to it's logical next step by putting the power to shape how the news is written and read directly into the hands of the public.
Ugly Squeeze Page Gets 66.22% Opt-In Rate (7)
Because the visitors to the ugly squeeze page were pre-sold, they didn't care how poorly written and ill conceived the page was - they already knew they wanted it. 3.
Pod Cast Marketing Is It Effective (8)
There are lots of websites, which currently allow you to pod cast. This doesnt cost a lot of money and the visibility you get is very high and so pod casting is soon turning out to be a very effective way of communication to a set of preferred target audiences.
Importance Of Seo Content (9)
This lets you to analyze what the client is expecting out of your writing. At any point in time if you are not aware of what the deliverables, ensure a communication with the customer and get clarity on the issue of communication.
Three Reasons Why Your Mortgage Website May Not Be Working For You (10)
3. You don't have control of your website. You need to be able to add, delete, and change your website as necessary. Today, anyone can set up and maintain a website using the tools available from their website hosting service.
How To Easily Change The Look Of Your Bathroom With New Vanity Mirrors (11)
There are also more functional types of mirrors, ones with three sides, hinged so the user can move them to get different views. Any style you decide to use should be functional as well as stylish to reflect your originality.
5 Simple Search Engine Strategies For Writers (12)
Participate in forums and communities. I know. This is a tough one. Many writers are introverts, or they're not interested in marketing. If you want to sell your writing, you have to market.
Effective Affiliate Marketing Tactics (13)
The online merchant makes a commission-based agreement with an affiliate marketer in order to advertise their products. Affiliate marketing is a cooperative, mutually beneficial relationship between the online merchant and the affiliate marketer.
How To Become A Super Affiliate (14)
Just keep at it. Try to do something everyday to promote your business. If you keep it up you will eventually start to see results. Affiliate marketing is a great way to make money and work for yourself.
Sustainable Online Business Model For Professional Blogging (15)
Your bookseller home business can literally make a killing with this discourse provided of course, that your blogs / blog sites / web sites are actually full of interesting data.
Free Fast Traffic To Your Website (16)
MyBlogLog will only allow you to add 15 new contacts a day and that will only take you 5 minutes. But that is 5 minutes you want to make sure you do each and every day!
Search Engine Optimization And What It Means To Your Site (17)
Early search engine startups, such as Infoseek, fine-tuned their algorithms to prevent webmasters from manipulating rankings by stuffing pages with excessive or irrelevant keywords. However, due to the high marketing value of targeted search results, there is a potential for an antagonistic relationship between search engines and SEOs.
How To Pick A Niche Market You Can Dominate (18)
Pursuing something you love is only half the equation. The other half involves marketplace research: -Does your niche provide enough revenue for you to be profitable? -Can you reach your target audience?
How To Gain The Trust Of Your Prospects (19)
Not sure what to speak about? Well, if you're writing articles, books and newsletters, you have tons of information to choose from. Just take one of your favourite articles or a chapter from your book and turn it into a speech.
How To Choose The Right Web Hosting Company (20)
This is just to make sure that you will not be talking to that fly-by-night operator. Checking the scope of service provided Of course, you must also know what type of services your potential web hosting company can offer to you.