Expert Tips For Getting Hits On Your Website
Topics: article distribution, article marketing, Asian web analytics, Digital Marketing Bangkok, distribute
Knowledge is power and conversely, no knowledge means not much power! In terms of internet marketing, web analytics packages are the way that you can obtain knowledge about your customers, the way they search, and how they respond to what they find.
Without a web analytics package, you could spend quite a few dollars and plenty of time on web marketing strategies that pay no dividends - and following that, if you don’t know how to interpret your web analytics package data, or don’t use the data, there has been more time wasted. Basically, a web analytics package allows you to see how visitors use your website.
A website costs you money, and you need to be able to justify that spending by using it to attract paying customers. A web analytics package should identify information about your site, at a minimum, such as the number of hits you receive, both per individual website page and as a whole.
The number of unique visitors that these hits represent, the top pages that visitors come to your website on, and the top ones that cause them to leave; your top referrers, which are the links that people use to get to your site. The search keywords people typed into a search engine to find you.
Information about where your visitors are located in the world and what browser they use; and some more advanced web analytics packages will show you graphical depiction of click paths, or a visual depiction of the route somebody took through the website.
Then to assess your web marketing strategy, you can get a conversion rate, which tells you what percentage of visits/visitors did what you wanted them to, whether that is to buy something, to use your contact form or to sign up for something, for example.
You can see how many visitors to your site came through the link in the About the Author box of an article, or through a particular press release. You can also see which incoming links are working best for you, then decide whether to push your top hit-earners, or to focus on the paths which aren’t earning you as many visitors at present.
These tools not only help you to see where you could be spending your web marketing strategy dollar more wisely, they quickly convince you that they are an essential part of life with a corporate website!
Gregory Smyth is the CEO of Inetasia Solutions Limited, www.inetasia.com. Gregory has taken the company to great heights with its various e-business solution products, which have become a backbone infrastructural tool that have powered websites for numerous high profile companies.
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