Fast Track Your Mortgage Marketing…Work With Real Estate Investors
Keywords: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
If you’re like me, you’re probably sick and tired of all the media attention given the current “doom and gloom” situations in the areas of Mortgage and Real Estate.
Foreclosure numbers are at a historic high with even higher numbers being projected in the months ahead. Major Lenders are closing their doors. Mortgage loan requirements and credit scoring thresh-holds are being reviewed and tightened. Mortgage rates are slowing creeping upward, although still very attractive. Property values are leveling off and in some areas actually decreasing. There is no doubt that many in the Mortgage and Real Estate business will be severely impacted in the weeks and months ahead.
But, every cloud has a silver lining…and this one is no different. In fact, this lining may be pure gold for the very astute Mortgage Professional. It involves committing to and working with Real Estate Investors.
Here are just a few of the things that I’ve learned working with Investors:
1. Did you know that the average Real Estate Investor takes out three (3) to five (5) loans per year?
2. Did you know that Real Estate Investors borrow money when Mortgage rates are falling and when they are rising?
3. Did you know that Real Estate Investors buy properties when the market is “hot,” and when the market is “slow?”
4. Did you know that Real Estate Investors prefer to buy and sell their properties without Realtor/Agent involvement? It’s all about that pesky commission thing!
5. Did you know that Real Estate Investors are fiercely loyal and dedicated to those that help them with their properties?
So…here’s my suggestion: Run don’t walk to your nearest Real Estate Investment Group and join immediately. Ask people about Investor Groups/Clubs or just use Google to find them.
The groups usually meet once a month and it’s a great place to network, meet people, and learn the Real Estate Investing Business. Bring plenty of business cards and fliers.
Not only will you generate mortgage leads by attending the meetings…you’ll probably become a Real Estate Investor like I did. And yes…you’ll find Investors that flip their properties…many that hold properties for rental income…and, many that do both. By the way…your FSBO marketing program works just great with Investors. Remember, they do sell some of their properties.
Can’t find an Investor Group in your area? Then start one! If you’re new to the Mortgage Business, don’t let that stop you from participating and working with Investors. You’ll receive an incredible mortgage education in a relatively short period of time….and, make lots of money in the process.
If you’ve been looking for something really fresh and exciting to jump-start your Mortgage Business and put it on the fast track…then your wait is over…working with Real Estate Investors is a super way to go!
Tom Domin is the author of “101 Ways to Originate Mortgages” and publisher of “Tom’s Mortgage Tips” a twice monthly Mortgage Newsletter geared for Mortgage Professionals. Put your mortgage career on the fast track and sign-up for FREE at www.MortgageMarketingToolKit.com
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