Five Steps To Successful Marketing
Topics: marketing, marketing strategies, sales and marketing
Have you ever watched home shopping channels on television? Like me, have you been absolutely amazed by the amount of people willing to stay up late at night, whip out the credit card, and buy a product they do not really need, and probably will not use in the near future?
What is the secret of their success? Here are five steps to successful marketing I believe the shopping channels exercise religiously: describe the product, tell why it is a superior item, explain how/why you can use the product, reiterate what you will get for your money, and explain how the product will impact your life.
Whether you are selling a product or service, I believe understanding the five steps to successful marketing exercised by the shopping channels will ultimately help you become a successful marketer.
1. Describe the Product or Service.
Describe the product or services in detail. Use specific terms and phrases to let the consumer know exactly what the product or service includes. If you are excited about what you have to market, let your customer feel your enthusiasm!
For example, if you are selling a book, you want to include more than just a title and a brief synopsis of the book. Tell your prospective customer why the book is so great. You do not have to give away the plot or summarize the entire contents. But, describe your excitement! Believe in what you are selling, and give the consumer reason to really want/feel they need what you have to sell.
2. Why is the Product or Service better than a Competitor’s?
In all likelihood, the service or product you have to sell is not totally unique. Thus, you will have competition. No problem! You simply have to convince your customers that the product or service you provide is superior to that of the competition. Why is your product better? What reason do consumers have to give you their hard-earned money?
Do you include extras? Is your product/service better, and why? For instance, if you provide a service, why are you more qualified to give the consumer exactly what he or she needs? Do you have more experience or a better education? Provide a portfolio.
If you believe your product or service is better, convince your future customers!
3. How can I Use this Product or Service?
Does your product or service have more than one use? For example, if you are selling a kitchen item, describe, in detail, all the uses of that appliance or utensil. Use your imagination! Consumers will be more likely to appreciate a product or service that can be useful in more than one way. Consider the versatility of cheese. Cheese is great to eat by the slice, in sandwiches, in soups, for breakfast in eggs, for snacks with crackers, and the list goes on. . .
If your product or service can be used in more than one way, be thorough and let the consumer know what a great buy you are providing!
4. What do I Get for My Money?
What exactly will you customer receive in return for their investment in your service or product? For example, if you are selling your services as a writer, do more than simply conveying your fees. Do you guarantee your work? How many revisions are included?
If you are selling a product, what does the consumer receive with the purchase? Is the item guaranteed? Is a service contract included? Does it come with a gift box? What about postage and handling?
Let the consumer know exactly what accessories, perks, or warranties come with their purchase.
5. How Will Making this Purchase Impact My Life?
Convince the consumer that his/her life will be positively impacted by your product or service, and you will have a buyer. For example, if you have a consulting service, how will your expertise positively impact you client’s business. How will your offerings help an entrepreneur realize success?
Give the consumer a vision of a positive advantage in buying your product or service, and you will have a sale. Lay your cards on the table, so to speak. Sell your enthusiasm! Provide logical reasons for investing in your business create a need, tempt a want, and you will improve your business and reach your goal of success.
Paul Sutherland is an Accelerated Business Growth Coach. His company - Daniel Thomas International - www.dti.eu.com helps corporate and SMEs to grow their businesses with tried tested and proven techniques and strategies, increasing their bottom line profits in 90 days or less.
Previous Articles Highlighter:
Online Classified Ads With Posting Tips And FAQ (1)
Be sure to focus on the positive details of the product that you are selling, even if it is a used item with a few cosmetic flaws. Gently used, or even ready for renovation, are good descriptions to include.
An Introduction To Recruitment Software (2)
3. Server space. A competent php job board software script should vigorously keep logs as if it were writing its own history book. To accommodate such a wondrous piece of literature, it's going to need ample space to log all interactions to a reliable record source.
Having A Successful Website (3)
This can be a very difficult task, especially if you don't know what you are doing or have never done it before. This is the reason why so many people now choose to use SEO Express and it's much easier.
Internet Home Business Goal Setting Tips (4)
Set your daily goals the night before so you know what you are going to do that day. Sunday night set some weekly goals for what you should be doing to work towards your short term goals.
The Difference Between Marketing And Selling (5)
Good marketing should disappear behind the ad copy and neat graphics. The marketing message should come through easily to motivate and interest the right people. If marketing is done well, the products can sell themselves.
The How Tos Of Targeted Email Marketing (6)
This is a direct call to action, because it sends the consumer directly to the merchant site, increasing the chances of a sale, which is, after all, the ultimate goal.
Online Classified Ad Tips For Selling A Used Car (7)
If you have never sold with this method, or if you feel that your last sale could have gone better, here are some tips to keep in mind that will help ensure a successful used car sale.
Mistakes A Newbie Affiliate Can Make (8)
Even highly respected affiliates instigate a chain of infectious claims, which end up giving the folks the wrong impression. Newbie affiliates spend their time looking for better deals rather than promoting their current program.
The Boost Of Digital Photography And How It Has Affected The Fashion Industry (9)
The big improvement in shutter speed and photo resolution, make it convenient and easy for both beginners and professional photographers to take good pictures. In addition, photo editing can now be done to create a more creative and artistic photos.
Why So Many People Use SEO Express (10)
This makes monitoring the progress of the website quick and easy. It also means that how successful certain keywords are can be monitored to ensure that they are working effectively.
Building A Good Website - Build For Your Visitor (11)
So, you need to take the designing part of your website seriously. While designing your website, keep in mind that the customers who visit your site cannot see you.
Make Email Marketing A Part Of Your Website Sales Strategy (12)
It is important to highlight your company's name, brand and the areas of interest in crystal clear format; otherwise it will not serve its purpose fruitfully. Certain facts about your company should be illustrated in your email.
Multiple Income Streams In Affiliate Marketing (13)
The important thing is to follow the age-old adage' Don't put all your eggs in one basket. Stephen C Campbell (MBA, MSc, MCIM) is a business consultant and internet marketer who has conducted business throughout Europe, Far East & U.S.
Using An Estate Agent To Source Below Market Value Property (14)
Regardless of what people say, I find estate agents to be a valuable resource when it comes to buying below market value property. By being persistent, and proving to an estate agent that you are a serious investor, you will have them ringing your phone of the hook with potential deals.
Search Engine Optimization Strategies That Work (15)
All of these will result to better traffic and more business for your site and company. Don Alexander is owner of leading-online-business.com and writes on a variety of subjects.
About Hiring A Consultant For Your Internet Marketing (16)
This is critical because consultants who had good experience also understanding well in terms of which techniques work the best and which techniques are not as effective. More experienced consultants will also likely be better skilled at dealing with clients, normally they answer your questions quickly and keep you better informed about your Internet marketing campaign's progress, which can save you a lot of time and money.
Internet Network Marketing Business (17)
3. How much money do you need to make in order for this venture to be worth your while? In other words, if a realistic income is $500 per month, will that be worth it to you in the beginning?
Is Right Now The Time To Sell On Ebay? (18)
No inventory, no product storage no shipping cost and the ability to set it up to run on autopilot make Ebooks the perfect item for Ebay. According to Terapeak research, in the last seven days 18,558 Ebooks were sold on Ebay.
Affiliate Networks - Make Money With Clickbank (19)
This is partly due to the "category" system, and partly due to the fact that it is the Clickbank merchants who decide in which categories their products appear; and they often choose to place their products in categories which are popular with Affiliates, regardless of whether their product belongs there.
Affiliate Marketing - Find Out Why This Is The Best Way To Make Money Online (20)
Give people free quality information that helps them on your site. This will help to build trust and your visitors will be much more receptive to any products you suggest since they trust you and know that you would not recommend garbage products.
Newer Articles Highlighter:
Video Conferencing: A Productivity Tool To Boost Business Profits (1)
Video conferencing is a form of telecommunication that utilizes both audio and video for a virtual meeting. This basically involves either two people having a simple conversation referred to as P2P or point to point or it could be multi-point involving several different locations with many people linked together for the virtual meeting.
Article Marketing Services And Tools (2)
Either way, you are getting multiple back links to your website for the price of one written article and ultimately that is going to be good for SEO efforts you might have going.
Exploring Domain Expired Name Register To Find Best Domain Names (3)
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
A Case For PHP Job Board Software (4)
Job board script on the other hand, gives us the ability to code functions right onto a webpage plus access one of the most advanced Internet databases around: MySQL. Through a MySQL database, PHP job board software allows the administrator to keep confidential freelancer or client information organized and secured behind a private record system.
How To Turn Your Ebook Into Profits (5)
The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items.
Keywords Make Or Break PPC Campaigns (6)
The easy way is to automate the keyword list building function with specialized software made especially for the task. While there are a great many choices of keyword software packages, wouldn't you prefer to go with the one that offers the best performance and results?
Viral Marketing Ebook - A Must For You Internet Business (7)
Topics: viral marketing, internet viral marketing, ebook, internet marketing, ebook marketing In order to be effective an internet marketer you must start using viral marketing e-books as a tool to build your online business.
Selecting Top Web Hosting Sites (8)
Good web hosting service providers are always willing to go that extra mile to help business owners expand their businesses. They might provide small business web hosting that allows the small business owner the chance to operate on a smaller scale that is more affordable and realistic.
Using Expired Domain Scripts To Clinch A Great Expired Domain Name (9)
In many cases, you may need to register yourself with an expired domain name searching service to find good domains. In the long run, this exercise will not only prove costly, you may also end up wasting precious time and energy.
How To Keep Your Opt-in Email List Subscribers Happy (10)
Topics: opt in email list, opt in email Have you ever wondered why so many of your reader unsubscriber from you opt-in email list? After speaking with many satisfied opt-in list subscribers, I have come to realize that what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe.
What Makes A Good Money Making Affiliate Program? (11)
Look for these key characteristics of a good wealth creation affiliate program to maximize your profit potential: Affordability; wealth creation affiliates that are selling to people for thousands of dollars are not the type of program you are looking for; and they are not the type of financial wealth creating program that is in-tune with the reality of building wealth from the ground up (which is, of course, that your resources are strapped to begin with).
Do You Need Your Own Product To Make Money Online? (12)
In this instance, you purchase the rights to sell someone else's product. It is basically buying wholesale and selling retail. You pay the owner of the product, which most often is an ebook, a fee for right to sell the product.
How To Identify Your Virtual Assistance Hot Spots (13)
There are many areas where virtual assistants are in high demand and the stronger your advertised skill set, the more likely you will be to get assignments. If you have specialist skills, such as shorthand and transcription, these are in high demand and should definitely appear in your hot spot list.
What Is Niche Marketing, And Do You Need It? (14)
Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.
Articles Are The Best Free Advertising (15)
Articles Are Free Advertising. Is this too good to be true? Not at all. Time of course, is money and you do have to take some time to write the articles.
Choosing A Good Conference Call Provider (16)
Most clients are pleased if their service providers make such effort. The technology that they offer is also a great gauge for the true quality of the provider. You will preferably seek a company that offers the latest technologies to its customers, since this service will be much more likely to led the way in advances and make sure that you remain on the cutting edge.
Creating A Video Product That Is Effective (17)
One of important steps in creating a video that also needs to be given importance is the idea of focusing on action then develop your video based on that. Remember, most failures in creating a video product are due to the lack of focus.
Save Money Through Audio And Web Conferencing (18)
All you need is a standard internet connection with an established chat room or discussion zone. The great thing is that this could cost you very little. Then, you just have to setup a web cam and a connected visual display screen, and it will really be like the other people are in the room with you.
Conference Call Tips And Tricks (19)
If you want your conference call to run off smoothly, prepare a plan for the same. Each discussion should be allotted a specific time. You should take a few minutes and understand just how the meeting is going to break down so that you can adopt your questions and speeches to meet the agenda.
Find Out How To Add The Vroom On All Presentation Software (20)
As you would expect, 95% of respondents organisations used PowerPoint and 35% of these people use it every day. That just goes to show how entrenched into the commerce world PowerPoint is.