Get A Custom Trade Show Display At A Rented Price
Topics: chicago trade show display, tradeshow booth designs, trade show display
You don’t have to break your marketing budget with a custom-made trade booth display when a rented trade show display will do the trick. Tradeshow booth designs can benefit many companies that want to participate in a convention or trade show and are looking for an economical way to achieve it. A little planning and creativity can make a rented exhibit look as good as or better than a custom design.
Marketing Images Are A Key Ingredient
Graphics in your trade show display are one of the most important items you will deal with. The content of the material is more important than how they’re displayed in tradeshow booth designs. Be selective in your marketing material, especially photos that may have been utilized previously. If a client gets the feeling they’re not worth top quality, you’ll drive away your leads quicker than you could ever imagine. Always use the highest quality that you can afford and be as flexible with the material as possible.
Good tradeshow booth designs combine well-written marketing material with fresh and creative photos. This goes for all types of marketing material, including your business cards, brochures, and handouts that all work in combination to help you build brand awareness. These few simple items can be a huge portion of selling power to potential clients. Take these marketing tools and include a well-informed staff that is friendly and you have a formula for success.
Assess Your Needs
Before you go blindly and rent a trade show display, know how much space you will need and how much space the trade show display gives you to work with. It’s important the two match. Nothing turns off potential clients faster than a cluttered and unorganized tradeshow booth design. Your marketing message will be lost in the clutter. If you have the opportunity to select your location within the trade show or convention, try to choose a corner location. With a corner booth, you will then have an extra side to display and highlight your services or products.
Step Right Up
Good tradeshow booth designs will attract potential leads directly to your area and give you the opportunity to close the deal in person. Everyone likes to get something free. If possible, have plenty of “giveaways,” but make sure they tie into your brand and there is a logical connection. The item should be tasteful in design, inexpensive if you expect a large turnout, yet give a potential client visiting your booth a sense of value, something they would want to keep rather than quickly tossing in the trash when they get home.
You may be able to draw attention to your booth with some type of contest or game. Your product or service could serve as the prize. Tradeshow booth designs that encourage people to participate will cause them to linger longer at your booth. If you’re able to devise a game rather than a simple drawing, it will make each contestant stay for a longer time period. As people line up to wait for their own chance to win, the building crowd in itself will draw attention to your booth. People will wonder what the big draw is and will come to check it out for themselves.
Make It All Count
There are several different styles of trade show designs, including truss exhibits and pop up displays. Select the type that works best for your product or service. The truss system may be more flexible and allow you highlight your products in a more effective manner.
A trade show display in itself can be just the beginning. Other accessories, such as a podium, tables, banner stands and microphones, can all add to the total presentation. Don’t focus only on one aspect; look at the big picture to make sure your message is conveyed to the full extent.
Renting a trade show display with a little creativity can be an inexpensive way to give a custom look to your company. Be sure to choose a reputable company that has the experience you require. They will be able to offer suggestions and will work within your budget, making your trade show display the best value for the money.
Christine O’Kelly writes for Productive Displays & Graphics, Inc. (www.productivedisplays.com) a full service Chicago trade show display provider. They sell, rent, repair, store, and service tradeshow booth designs keeping customers on the leading edge of their industries (www.productivedisplays.com)
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