Getting Traffic To Your Site — How Do You Determine What’s The Right Strategy For You?
Topics: Traffic, web site traffic, online traffic web site writing, marketing, small business marketing stra
So you’re looking for more traffic or visitors to your site. How do you determine the right strategy for you?
Below are some questions to ask yourself so you can put together what’s right for your specific business.
1. Do you need traffic now (or sooner yet, like yesterday)? If you need immediate traffic then the choice is easy. Start running pay-per-click ads. That’s the fastest way to get traffic to your site. (Those are the ads that show up on the right-hand side when you do searche.)
If, however, you can wait for traffic, then you might want to consider doing some warm traffic strategies, such as Web 2.0 tactics (blogs, articles, press releases, social networking sites, podcasts, etc.) The good things about those tactics is they’re either free or low-cost. They also bring warm leads and visitors to your site (unlike the pay-per-click, which brings you colder leads, more about that later). But they do take time, both time to see results and time for you to set them up. So that’s why if you need traffic now, then you need to go the paid route.
However, you can do a combination of paid and unpaid — paid traffic until the other, warmer, low-cost and free traffic strategies kick in.
2. Are you selling something relatively complicated, such as services or information products, or is it something easy to understand, like a toaster? If you’re selling services or products that need a certain amount of explaining, then you may want to do more of the free and low-cost methods. Why? Because many of the free and low-cost methods are based on either information or building relationships (or both). You want your visitors to be interested in what you have to sell and interested in working with YOU. That will make the buying process go much smoother. A little 3-line pay-per-click ad can’t do all of that.
However, if you’re selling something like toasters, pay-per-click works well. Why? Because people already know what a toaster is, know they want to buy one, and all they’re looking for is the right model at the right price. That’s easy to get across in a pay-per-click ad.
3. Are you a master at writing copy that gets people to buy and converting visitors to customers? Okay, clearly this is key no matter how you’re getting visitors to your site. But consider this — pay-per-click traffic is pretty cold. What I mean by cold is these are people who don’t know you at all. They’re responding to an ad they see in a search engine (not even on a Web site or a publication they read), and it’s a very short ad at that. They have no idea who you are, what you’re selling, if you’re any good at what you do, if you’re credible and if your product or service will do what you say it does.
Therefore, when these cold visitors end up on your site, you have a lot of work to do on that page. You have to not only get them to know, like and trust you (at least enough so at the very least you get an email address out of the encounter) plus you have to prove to them that the product or service you’re selling is going to solve their problems.
This isn’t easy. Even for people who are professionals at it. So if this isn’t something you’re an absolute master at, I would say either think twice about doing it or hire someone who is a master to help you out.
Now, consider this scenario. If you have people coming to your site who already have some idea who you are, like what they hear and are interested in finding out more, then your job to turn them into paying customers just got a whole lot easier. Warm visitors, or a warm list of prospects, will respond much more favorably to your sales messages. They’re also more forgiving. The sales letters may not have to be absolutely perfect for you to get a decent conversion rate. That’s because they already know, like and trust you (and people buy from those they know, like and trust) so all you have to do is match what you’re selling to their needs.
Now, here’s one more thing to consider. Even people who are masters at the pay-per-click and master converters still incorporate other traffic strategies into their marketing. Why? Because it’s a smart thing to do. First of all, they’ll end up making more money overall because all these tactics work well together. (And if they have a sales letter that has a high conversion with cold prospects, conversion rates should be that much higher when the prospects are warm.) Plus, it’s also never a wise idea to put all your eggs in one basket. You should diversify your traffic methods whenever possible. After all, you never know when one avenue is going to disappear, and if all your traffic is based on that one tactic, then you’re entire business is at stake.
That said, I don’t want any of you to panic because you don’t have a variety of traffic strategies in place yet. Instead, pick one traffic tactic to focus on (use the above questions to get some idea on what that should be). Once you get that one down, pick a second one. And so on. Before you know it, you’ll have lots of traffic swarming to your site.
Michele PW (Michele Pariza Wacek) helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at www.michelepw.com.
Previous Articles Highlighter:
Professional Website Design Company (1)
Topics: professional website design company, website development company, custom web site designs Professional website design company plays an essential role for your business website. In the absence of company developing your business website, and if you are just alone in designing it, may not attain your target goal because you may just have a website that is not well-designed to achieve such a business goal.
Press Releases - Building Links And Traffic Effectively (2)
All press releases must be newsworthy in order to be picked up by the media. When written well, press releases have proven to be an effective way to build links.
Google Snatch Giving You The Edge (3)
Keywords and Distribution.When you use Adwords,you get to choose your keywords or phrases and put your own ad together.When people do a web search for your keywords,your ad will come up with the results of their search.Most of it is down to how your ad is viewed by googles spidering software that trawls the web.Adwords is widely used by internet marketers who want results instantly but the downside is it can work out to be very expensive.
Website Design And Hosting Companies (4)
This is to help your business achieve optimum growth. A website design and hosting company can really provide service to your advantage. If ever, you are not satisfied, there are lots of companies that you can freely choose that are offering, still, website design and hosting company services.
Your Internet Success System ©2001 Chris Ellsworth (5)
Many today believe that buying leads (lists of people who have expressed an interest in your type of product) is the best way. My advise is to experiment with each and see what works best for you.
How Your Website Can Attract The Right Clients For Your Practice (6)
Recently I sent my ezine readers an edgy message, "Get Ready for the Invasion of the Tire-Kickers," promoting a new teleclass. Sure enough, a few readers left the list, but even more sent appreciative notes.
Marketing Your Services - Is Cheap Always Good? (7)
Listen to your customer. Ask questions when you don't understand something - don't guess! You have to do more than just strive to make yourself understood. You need to make sure you are not misunderstood.
The Pros And Cons Of Publishing Your Ezine (8)
The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will also show you how you can easily tackle the cons.
Exclusive: ProBlogging 101 (9)
Blogging is typically done on a regular (almost daily) basis. The term "blogging" refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term "blogger" refers to a person or a group who keeps a blog.
How You Can Avoid A Quick Departure From An Online Business (10)
If you don't properly research the market and your industry, you are giving your competition a head start. One thing you will find with running an online business is that there is never enough time to do everything.
The #1 Reason Your Home Business Is Failing (11)
People just aren't realizing that they're getting the short end of the stick. I've learned by trial and error in my career and discovered the shameful reality that I wasted a heck of a lot of time doing things efficiently.
Revealed! Why You Should Set Huge Goals For Your Business (12)
He is back working sixty hours a week, stopped trying any outside business ventures, and is telling everyone he knows about what a scam network marketing is. While he was doing all this I grew several successful internet and network marketing businesses.
Your Work At Home Business Can Benefit From The Social Bookmarking (13)
This is the advantage by which the social bookmarking site beats the search engines. By tagging the system creates new niches, especially because also emails and multimedia can be tagged.
One Way Text Links How To Choose The Right One (14)
It may take time, but once you get established, the backlinks you get to your site will carry more weight. Your linking efforts will either build your site a positive feedback loop or a negative one.
Improving Your Business With Craigslist (15)
You will also learn which keywords are most relevant in advertising copy so that your target viewers find you easily when searching for services and products you may offer. This type of research is available online and off line.
5 Work At Home Business Backlink Builders (16)
By writing some quality post you can get traffic to the blog and some backlinks. 4. The Quality Makes The Blog The King. The most effective short and long term backlink builder is the quality content of the work at home business blog.
5 Work At Home Business Start Up Steps (17)
Why to invent a wheel again and pay for the errors, which you can avoid. From the experienced marketer you will get the guidelines for the strategy: the target group, the programs or products you are selling, the qualifications of the merchants, the budget, the work amount you will do and the timing.
Work At Home Data Entry Jobs Online: 2 Ways To Make Money (18)
For optimal success it is best to write articles and place your ad at the bottom of it. Pure content is received better online then blatant advertisements. Write articles that are relevant to your market group and submit them to article directories.
8 Strategies To Promote Your Work At Home Typing Business On A Budget (19)
Be sure to return regularly to make sure your ad hasn't been removed or covered. Classified ad Place ads in local papers that offer ad space within your budget.
Online Directories For Online Dollars (20)
The first step of submission, therefore, is determining just the right category and subcategory for the Website - the one that will best help its Website promotion. A business owner can either keyword search the directories, using keywords that best describe their own site, or simply browse through the directory.
Newer Articles Highlighter:
Making Money Blogging With An Affiliate Blog (1)
Be sure to write articles related to whatever you are promoting. If writing is a challenge for you then you can just find articles written by others that are related to your niche by doing a search for "free articles" on Google or Yahoo.
Why Starting An Online Home Business Can Be Both Fun And Profitable (2)
Next you want to become an internet spy so to speak. What you want to do is look at the websites of people who are successful. Just Google search a keyword that relates to what you are thinking about doing for your own online home business.
Build Your Business Advertizing For Free (3)
Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday. Once the business has gained some recognition, within no time it will gain popularity also among the crowds.
Five Methods Of Cold Calling Success (4)
Thirdly, you need to be as pleasant and understanding as possible. You need to give yourself an introduction and then you will need to ask the person how they are doing.
5 Killer Online Home Business Tips For A Newbie (5)
The Strategy As A Tool. Strategy is not something theoretical, which you just talk but which has no practical meaning. No, no and no! It is very practical tool by which you try to reach the targets.
Your Online Home Business Needs An Effective About The Author Box To Make Money On The Internet (6)
The online home business About The Author Box needs planning and thinking. When it is in the article end, it solves whether your contact with the reader goes on, so write it with an enthusiastic style and you will win.
Marketing Through E-mail (7)
The major advantage of email marketing is that it doesn't consume a lot of time, is minimal resource consuming and is also cost-efficient. Within a short period, a large audience can be targeted.
The Secret To Creating Wealth Through Affiliate Marketing (8)
The other offers and a residual affiliate program that pays only $10 for every single affiliate initiated sale. Now, initially you will want to work with merchant A since $80 is a larger offer.
Join Affiliate Programs - 15 Reasons Why? (9)
No Fees or licenses An offline entrepreneur has to deal with the costs of distributing a line of products within a limited geographical region. Affiliate marketers however, do not have to worry about this fee or about the geographical boundaries.
Pay Per Click To Boost Your Income (10)
They expect to earn money quickly and easily by setting up a campaign and wait for money to roll in, without any further action. Wrong! It takes research, adjusting and experimenting to fine tune a campaign for success.
Profiting From Blog And Website Traffic (11)
Once again, they cater to the needs of the enormous amount of visitor traffic and they try to attract a large portion of this traffic to their own blogs. The more traffic flow through their blogs, the more popular and financially valuable the web sites will become.
5 Empty Claims About Internet Home Based Business (12)
Yes, you do not need earlier experience, but in that case you have to get the experience. It is so simple. It is criminal to promise that you can make a huge income in the first month, because it can in no way be realistic.
Using A Public Relations Campaign To Build Your Business (13)
Decide how to best structure your company or business and then figure out how to separate the various tasks that need to be performed. Even though each type of business is different and unique, they often divide up the necessary task of a company into similar subgroups and divisions.
How The Right Logo Can Help You Build Your Business (14)
A company logo will stand forever, or at least as long as the company exists, which hopefully is a very long time. There are many different ways of creating a company logo, but a few techniques should be applied to its creation in order to be effective and memorable.
Tips On Packaging Products (15)
Designers should always strive to remember that the packaging of your product has to be very creative and distinct from everyone else's packaging. This allows your products to stand out from the products of competitors, which produces a higher probability that customers will more likely purchase your products over others.
Start Online Home Based Business Opportunity Using Affiliate Program (16)
The marketing is the most important part of the online home based business opportunity. If a newbie learn to do that, he is able to run whatever home business online.
Are You At Risk Of Getting Banned By Google? (17)
Cloaking is a very foolish thing to do and should be avoided from web page publications because Google and other major search engines have the technology to detect such scams and will ultimately ban such web sites.
What Are Affordable Internet Advertising Agencies? (18)
These are just a few of the Internet advertising agencies that a web marketing newbie could turn to. Examining your needs first will better your chances in getting in touch with the cream of the crop of these Internet marketing agencies minus the hefty price tag.
Search Engine Traffic Will Help Your Internet Business Explode (19)
Topics: internet marketing consultants, internet marketing strategy, internet marketing Starting and establishing any kind of successful business can be an enormous task and very challenging for entrepreneurs, but there are many different ways that business owners can do so.
Best Home Based Business Ideas To Keep Your Web Site Fresh? (20)
Well, go to where the articles are, go to the article directories. There you can use your keyword and have a list of articles, which are written by that topic.
Permalink to Getting Traffic To Your Site — How Do You Determine What’s The Right Strategy For You?