How A Website Copywriter Can Unleash The Power Of Your Website
Keywords: Houston copywriter, Houston public relations, Sharon Dotson
Writing content for the web is a highly specialized form of professional writing - much different than writing brochures, reports and other company literature. That’s what a Dallas interior decorator found out recently after she paid a prominent web designer more than $7,000 to create her Internet presence.
Her dazzling website was complete with flash graphics and images of the sensational homes she decorated. But for all the trouble and expense, her website didn’t generate traffic. “It was like giving a party and nobody came,” she said.
“Nobody came” because what little copy her website did have, was embedded in fancy graphics - making it unreadable to search engines. In the end, the decorator didn’t give up her stylish web design, but she did engage the services of a web site copywriter to beef up her content with keyword saturation.
High search engine ranking absolutely depends on the quality copy a web site copywriter can produce. Before long, the decorator’s website had traffic to spare and she was taking her pick of high-end design jobs.
What happened to the Dallas decorator is not unusual. Many business owners pay big bucks for a snazzy website, then leave the skills of a web site copywriter out of the equation - risking their entire investment . With a web site copywriter at the helm, a company finds the “right words” to bring in buyers for their products or services.
The “right words” are those strategic keywords and keyphrases embedded in content. These words and phrases are the language web surfers type into Google and other search engines. Live in Des Moines and need a plumber? Type in “Des Moines plumber” or “plumber Des Moines” and you’ll find a host of plumbing companies who were smart enough to use these keywords to drum up moneymaking traffic on their websites.
Another example: An Atlanta, Georgia remodeling contractor’s website wasn’t paying its way so he hired a web site copywriter to turn it around. She did extensive research on his site and interviewed him at length about the specific kinds of remodeling jobs his company offered.
>From there, she came up with a group of keywords and phrases that focused on his unique specialties. Besides the obvious broad keyphrase, “home remodeling Atlanta,” she zeroed in on “Atlanta custom cabinet maker,” “custom cabinet maker Atlanta,” “Atlanta tub installation” and “tub installation Atlanta”. Other keyphrases she selected were “Granite countertops Atlanta” and “Atlanta granite countertops”.
The contractor was confused. “Some of these phrases sound almost alike,” he told her. “What could possibly be the difference between “granite countertops Atlanta” and “Atlanta granite countertops”?
“Nothing to you and me,” said his web site copywriter. “But in the eyes of a search engine the difference means night and day.” She educated him about other Internet realities. “In a well-optimized website,” she told him, “search engine placement and keyword advertising account for most web traffic.
Targeted keywords increase the chance that your website will achieve top ranking. When that happens,” she said, “you’re suddenly in the company of qualified buyers.”
Sharon Dotson owns Bayou City Public Relations in Houston. She is a former newspaper reporter and magazine editor. Visit both of her websites at www.bayoucitypr.com and www.firstpagepressrelease.com.
Previous Articles Highlighter:
Profiting From Article Submissions (1)
So in closing, it is clear that these services known as article directories do have a solid purpose in the way of generating more traffic to your intended target. That target is your web site.
7 Ways To Make Your Web Forms Better (2)
Don't ask what language I want to use. My browser tells you that in its HTTP headers. Don't ask which country I'm from. You can detect that with my IP address.
Pop-Ups Versus Banner Ads: Which Is Better For Increased Website Traffic? (3)
Advertisers are now coming up with newly programmed pop-ups however that can bypass these blocker programs and still deliver the ads to your screen, whether you like it or not.
Turn PLR Products Into Your Own Products (4)
This part is like a mini project that can take 1 week until you have your final version, brand new 40-50 pages ebook with quality content. The last step is to convert your new .doc file into .pdf file.
How To Effectively Use Overture/Yahoo To Get Website Visitors (5)
When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don't need to fully optimize your site with search engine optimization methods and techniques.
Is SEO Better Or Is PPC The Answer? (6)
Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part.
Network Marketing Tip: How To Create Your Own Sizzle Call From Scratch (7)
To do that, just go to File | Line in Sampling. You can save these audio files as WAV files. If you want to save them as MP3s you have to install a special DLL (called the LAME DLL) on your computer.
How To Get Root Access Through Your Web Hosting Company (8)
Keywords: webhosting, web hosting, dedicated web hosting Website masters have a ton of responsibility to maintain their website and the subsequent links to it. Primarily, they have to figure it if they prefer to have access to all of the websites on their company server or if they prefer not to.
Organizing Your Home Business For Maximum Productivity.. (9)
There is the option of having a completely separate room in your home that keeps business away from the rest of the family life but that is not as popular as it once was.
Some Of The Benefits Of Shared Webhosting (10)
The shared cost of the internet connection helps these businesses or individuals as well as the companies. The basic fee is a low monthly fee. This fee is cheap enough for you to afford, while still allowing you with the services you need to keep your website running smoothly.
Getting Into The Real Estate Market (11)
Are you handy enough to make these repairs on your own? If so, you can save yourself a lot of money. But if you are not, you will have to hire somebody to help you out.
Set Your Book Up To Succeed With A Marketing Plan (12)
You need to begin building name recognition in your field. In other words, you want to begin developing your public image. No I'm not suggesting you become a politician but I am saying you must get involved in your book's promotion.
Dont Forget About Email Requirements When Choosing A Web Host (13)
Another important issue to look for is outgoing email limits. If you are using your account for business you may need to send emails out to a large number of people several times a day, if the system automatically flags that as spam you will not be able to send them.
Making Money With Several MLM Opportunities (14)
Yes, a lot of money can be made through online, but most businesses star slow, growing at a steady pace and eventually capable of providing a good income but do not expect it to happen overnight.
Why You Should Get Involved In Internet Marketing Home Based Businesses (15)
Get involved in an internet marketing home based business so that you can try something different; the internet is the wave of the future and if you are smart you will grab a surfboard and hop on.
How To Create A Business Website (16)
You can type the words in like you would in a word document and you can import pictures and other graphics in the same way. When it comes to linking, it is very simply to link sentences or words to other pages.
Generating Money On Demand With An Automated Affiliate Business (17)
I have been running my own online newsletter/ezine for a few years now and it is a fantastic way to keep in touch with my subscribers AND get my offers out to them.
To Land High-Paying Clients, You Need An Agency Quality Website (18)
She wants to know: How important it is to have an agency quality website? The answer is that it is very important to have a high quality website IF you are prospecting other than locally.
Ways To Increase Leads And Conversion Rate (19)
Because as soon as you commit to a clear target, you suddenly work harder, smarter and you "find" resources required to bring about the goal. Intention is a powerful force.
How To Find First Time Home Buyers...Your Never Ending Supply Of Mortgage Prospects (20)
Stop renting and start owning now! There's never been a better time!" This works even better with a good apartment complex flyer/mailer/drop-off. Hit every apartment complex with a good looking one-page message that does nothing but direct them to your website.
Newer Articles Highlighter:
Why You Must Seek A Professional Web Designer For Your Website (1)
Think of it this way; when reading the classifieds in your Sunday paper, all the ads just seem to look alike except for the ones where people have spent the extra money on borders or graphics that make their ad stand out.
The Benefits Of Multilevel Marketing (2)
Just like anything else, the more that you know about something the better chance you have of being a success. Since it is relatively new, it is very important that you are familiar with the industry as a whole.
Using SEO Strategies To Get Free Traffic To Your Website (3)
The whole idea is to have a constantly growing opt in email list of their targeted audience. In the long term the list will grow large enough to be very profitable to the site owner.
Search Engine Rankings Are Greatly Improved When Using Meta Tags (4)
Having these tags will help with some of the search engines, that's why it is a good idea to include them on each page. Keywords should be in a descending order of importance when placing them in the keyword section.
Bidding Web Directory FAQ (5)
Recklessly getting involved in a "bidding war" would be neither good for your rankings nor your budget. Sachin A. is a full time webmaster. Submit your site to his new bidding web directory - www.gobiddy.com
How Blogs Keep You Updated On New Information (6)
I don't know about you, but I don't like my news filtered by anyone. You can take advantage of blog RSS feeds to keep updated on the latest events and posts.
How To Decide On A Domain Name For Your Website And Register With Your Web Host (7)
It is becoming easier and easier to develop and maintain a personal or business website. One of the first and most important parts of developing a web site is to do a bit of research on the subject.
Theaters Using Text Messaging (8)
Keywords: Braodway Show Text Messaging, Text Message promotions, text message advertising, Broadway Show Text Currently, on Broadway, there is a magnificent show, "Spring Awakening" that has won 8 Tony Awards, and praise from all critics and theatergoers.
Building Site Traffic: Speak To Your Customers (9)
First, though, you must write the articles. This is easier than it sounds. Simply write a batch of 600-700 word articles on a variety of topics in your field.
Earn Extra Money Online With Email Marketing (10)
You can earn extra money online by following up with your current customers and subscribers, and maximising the profit potential from them. It's always cheaper to sell to existing customers than it is to go out and find new ones.
Article Marketing: A Unique Approach To Online Advertising (11)
The only advertising will be in the form of your small, tasteful "About the Author" box. In this case, less is more. When writing your articles, try to make them as interesting and informative as possible.
Using Internet Business Directories For Increased Site Traffic (12)
While getting listed in an internet business directory is not as important as getting optimized for the search engines, it can nevertheless contribute to an increase in your site traffic.
Ways To Build A Business Online (13)
A multi step email series offering advice or information on how to do something related to your product is best. Obinna Heche: Delivering the best home based business ideas and opportunities so you can work at home successfully..
How To Brand Your Company Online With Blogging (14)
If you are in the jewelry business, give daily tips on how to maintain the shine of silver jewelry. If you are in real estate, give daily tips on how to pick the best houses for a person's or family's needs.
The Biggest Lie Potential Clients Will Tell A Copywriter (15)
Phil, the CEO of this mid-size company, was a tough negotiator. He wanted a ten percent price break for work he said would come to me over the course of that year.
How To Get A 50 Percent Deposit Up Front On Your Freelance Work (16)
Since I work directly with the client, this arrangement works well for me, however you may need to be more flexible depending on whom you work with, or what market you're working in.
A Guide To Using Affiliate Programs To Boost Your Infoproduct Sales (17)
Where to find affiliates? To sign up affiliates, you need a software solution (either a standalone affiliate management system or one that comes bundled with your web hosting account).
Finding Success With MLM Opportunity (18)
Keywords: internet marketing, internet business, multilevel marketing, mlm opportunity, advertising, marketing, sale Internet marketing has come a long way in just a few short years allowing numerous multilevel marketing opportunities to spring up and grow.
How To Find The Best Web Host (19)
Keywords: web host, website hosting, hosting service, website host Building a website is very easy as there are countless web hosts, software programs, and website builders on the internet to choose from.
How To Increase Online Sales With Live Customer Support (20)
This information ultimately leads to an improved relationship with the customer, higher satisfaction, and an overall increase in online shopping satisfaction. Visit our website www.chatrelations.com for free live chat software and more articles and information about the benefits of this customer support program.
Permalink to How A Website Copywriter Can Unleash The Power Of Your Website