How Clarity Can Improve Your Website’s Conversion Rates Part 2
Topics: video marketing, viral video, website marketing, website follow up program, seo marketing
Now that you have identified the value proposition that is beneficial for your online business through a series of tests, then it must be used as a guide for creating the contents of your website. Remember that your value proposition must be clearly expressed in your web pages for it is basically the essential element in your marketing plan.
Your value proposition is what sets you apart from your competitors. It is by using this advantage that you can boost your profit. However, you must also consider the basic reactions or questions a web visitor might ask once he lands on your page. Again, remember that you must provide web visitors the reason to linger in your website and consider your offer.
Try to view things from a web visitor’s point view. When you click on an ad or a link to a site, you’d probably ask what particular page you landed in. Sometimes, it happens that a web user clicks on an interesting ad about a particular product.
But then after he clicks on the ad, he finds himself looking at a page, different from what he had expected. Instead of the single product he was after, he landed on page that features various products.
If you are truly after conversion, then you must keep in mind that your web page must reflect the information which your ad or link suggests it will. Next, you must provide readers with the information and perhaps details of what they can get or purchase from this site. You have to inform them of what you can do for them.
Lastly, you must try to intensify a situation or problem which makes the product or service relevant. You must provide them with the reason as to why they should choose your company above all others. Perhaps you can provide a review or a legitimate testimonial within the page to back up your claims.
You need not brag, however. Hard selling is not the way to go. The facts you provide them with would suffice, along with the credibility indicators. However, there may be others who might be a little skeptical with the testimonials that you provide. Therefore, it is best that you use legitimate and credible ones so as not to tarnish the reputation you are trying so hard to build up.
In providing testimonials, you can provide photos, locations, or perhaps provide the company the person who made the testimonial is affiliated with or working for. Or better yet, use video testimonials. If this may seem too much for a landing page, then, you can always provide a link from your landing page to your website’s testimonials page.
www.Video4Leads.com Creates Local, National, and International Business Leads for you through internet video, article marketing, follow up marketing, increasing conversion on your website and more. www.video4leads.com
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