How To Conduct A Successful Teleseminar
Topics: teleseminar, conference, communication
Teleseminars are a great way for business coaches, consultants, company directors and many other professionals to engage a group of people very effectively with minimum cost. So, why aren’t more people conducting them? Part of the problem may be that many people believe that they are difficult to organize and costly to host, but this is very far from the reality.
Teleseminars are an excellent way to transmit your message, increase your credibility and make your mark as an expert in your field. Many people already successfully conduct regular teleseminars to audiences all over the world and some make good money from it. So how do you conduct your own teleseminar?
A teleseminar is a meeting between participants in different locations that occurs over the phone. All those on the call can participate in the conversation just as if they were in attendance at a seminar. If you use video conferencing you will also be able to transmit video via the internet through a video camera.
The great thing about teleconferencing is that it knows no boundaries. Whether you live in the US, Russia, UK or Australia, if you have access to a telephone you can conduct or participate in a teleseminar.
It’s always best if you can designate one person to set things up. That person will be responsible for informing participants of the time and date of the teleseminar. This can be done by calling, email or through a website. That person should also be the person that initiates the calls to assemble everyone on the day of the seminar.
The great thing about teleseminars is the lack of equipment required. Services like Sykpe or Ozonelite will let you do it for free using their software, although it is not always suitable for professional calls. In more complex setups where there may be satellite connections or audiovisual connections, you may require a specialist service.
Your need to have a well thought out agenda that stays focused and on topic. It’s always nice to give your participants a bit of a briefing before the teleseminar starts so participants know what they can expect.
Make sure you speak clearly and let avoid unnecessary pauses or long periods of silence. Is there an order of speaking? Will the call open to questions at any point? Let participants know what is expected of them. Remember this may be a new experience for them, so don’t assume they are experienced users.
As the moderator you should lead the teleseminar, which means you’ll control the flow of the conversations, identify any guest speakers you might have, and open and close the teleconference. It’s your job to ensure things run smoothly and on time.
A teleseminar is one of the most cost effective methods of bringing a group together without the need for travel and accommodation. It’s a convenient, cost effective tool that has great potential for reducing costs and reaching broader audiences.
Peter Bennett is CEO of Ozone Conferencing Limited. This article was prepared for small businesses wanting to know more about teleseminars. For more articles like this please visit www.ozoneconferencing.com
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