How To Conduct An A/B Split Test
Topics: convert traffic, free traffic, internet marketing, how to run an a/b split test, increase sales
How do you know which words are the right words to use to convert your customers and increase their lifetime value? Through testing! You test your headlines, your subheads, your body copy, your guarantees, your offers, your prices, your order forms, your background color, your font style and every other element that contributes to the entire online selling process.
Writing one sales letter and running with it-even if you think it is the most brilliant sales letter in the world-is unwise. Because that leaves you with no way of knowing what might convert better.
The only way to know that what you are doing is working is to test, test, test. You find out by trying different options and tracking what gets the best response. And here’s the thing: testing is simple. Most people are just too lazy to do it!
The most simple type of test to conduct is an A/B split test where only one element is tested at a time, like price. For example, let’s say you are currently selling a product for $39. And you want to know how raising your price would affect your conversion rates. So you run an A/B test.
You keep your control page active at yourwebpage.com then set up a new url, perhaps something like yourwebpage.com/test. On this new page, you duplicate everything on your control page and change only one thing: the price. Instead of $39, you charge $49.
Now you set up your traffic generation sources to direct half your traffic to your control page and half your traffic to the test page for a period of two weeks. At the end of the two weeks, you compare the results: your control had a 1% conversion rate, but your test page had a 1.5% conversion rate. That’s a 50% improvement! Your customers are actually willing to spend more money on your product than you thought.
But you would have missed out on all that money if you had never conducted the test. Now you know, though, so your $49 price point becomes your control, and you test again. This time you change the headline to see which one is more effective.
And you keep testing different elements to figure out how to optimize your sales page. Or your squeeze page. You can test different headlines and “bribes” to determine which brings in the highest number of subscribers.
Running a sequential test is also an option. With a sequential test, you keep the same url and track the results for a certain time period. Then you change the element, like the price, and track the results for the same length of time.
The results of a sequential test may not be as accurate, especially if a holiday or other special event occurred during either test period, but a sequential test is certainly better than not testing at all.
Glen Hopkins specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines all while working less and earning more. To get more information including Free Reports, Videos and CDs visit: www.GlenHopkins.name
Previous Articles Highlighter:
Secrets Of Success With Autoresponders (1)
Topics: autoresponder-strategy, autoresponder-online, email-marketing-strategy The world of affiliate marketing can be very challenging, although very rewarding as well. All across the Internet, there are hundreds of thousands of affiliate marketers making lots of money selling other people's products.
Writing Follow Up Messages For Autoresponders (2)
Compelling headlines will draw attention from readers, making them feel excited to read the rest of your message. If you send a message with a shoddy headline, chances are that your readers will just glance over the email and not pay much attention to it at all.
Executing Your Internet Marketing Strategy (3)
If you don't have goals or motivation, I would recommend finding some in a hurry. You are going to need to rely on those goals and motivations when the going gets tough.
Using Social Media To Develop Your Online Brand (4)
Leveraging those opportunities can help you to build your brand more quickly than ever if you take advantage properly. On the flip side, using them improperly can be an enormous waste of time.
Search Engine Marketing - 5 Key Components (5)
However, that's not quite the case. Search engine optimization refers to making your site work in compliance with the current ranking algorithm standards of search engines. At the current time, a high portion of this algorithm is given to the use of keywords, which is why many people use the two terms interchangeably.
Order Form Secrets To Help You Sell More (6)
It only takes a few lines to summarize these points in your order device. Just remember to make ordering as easy as possible. One of the most important things to do is ask your prospect to respond right away.
Web Design Creation Options (7)
Your website loses its function immediately! In concluding this article, let me remind you that as a webmaster your job is to make sure your website does what it's meant to do effectively.
The Quickest Way To Double Your Money (8)
Say you just developed greatest doomaflogy in human history. Say you had a 'list' (watch for this word from now on), of people with whom you've had an ongoing, continuos relationship.
Testimonial And Guarantee Secrets That Sell More (9)
Glen Hopkins specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines all while working less and earning more. To get more information including Free Reports, Videos and CDs visit: www.GlenHopkins.name
Top 10 Tips For Designing Your Holiday Email Campaign (10)
Expect to spend at least several hours designing your plan and another several hours crafting and testing each individual message. In my experience, it takes approximately 4 hours to design, write and test an individual email message.
Easy To Implement Copywriting Secrets (11)
Great copywriting! Whether you write your own copy, hire someone to write it for you or use copywriting software, you need a basic understanding of what great copywriting looks and reads like.
Website Marketing Strategies: 5 Tips To Motivate Visitors To Stop Browsing And Start Buying (12)
Woodland scenes. Sunset over the Golden Gate bridge. If you're a scenery photographer, include them all. If you're a sailing instructor, definitely include photos of sailboats, preferably with yourself in your instructor's role.
The Marketing Metric That Drives Your Business (13)
Not as much is disrupting the next purchase, so they purchase more. When the latency period lapses between expected purchases, though, you know friction exists. You can figure the average lifetime value of all your customers, but to truly benefit from this metric, you need to track the lifetime value of different groups of customers.
Ten Reasons Why You Must Track Lifetime Value (14)
3. You have a better understanding of who to target so your marketing dollars give you a greater return on investment. 4. You can develop a marketing budget aimed at retaining customers and know how much you can spend to remain profitable.
Creating A Legitimate Internet Marketing Company (15)
Now is where you have to take a step back to realize that a lot of patience will be required. Your instincts may tell you that it should happen really quickly, but you will need to be patient if it doesn't.
Copywriting Conversion Secrets (16)
Now, ask for the sale. Ask your prospect to buy what you are selling, and sweeten the deal by adding some free bonuses. Finally, include a guarantee that will show your prospect he has to risk nothing.
Get Rich Quick...A New Year's Resolution! (17)
It doesn't take a genius to know that this is not the way to riches so I decided to set up an Ebay Store. While Ebay is free to run internet auctions, they do charge minimal amounts for items if they are sold at auction.
How Much Are Your Customers Worth? (18)
Add all those days together and divide by 50 (or the total number of the sample you are working with). This gives you an accurate guess as to how long your average customer lifetime is for all your customers.
How To Generate Sales With Squeeze Pages (19)
In other words, visitors should not have to scroll down to find the box to subscribe. You only have a matter of seconds to grab their attention. If they have to do any work to find out what to do to get this information you're advertising, they'll move on to the next page.
Do You Participate In Banner Exchanges? (20)
This will likely mean that the banner ads will generate very little interest in your products and services. Similarly the advertisements you are asked to post may not complement your website well.
Newer Articles Highlighter:
Drive More Business To Your Website With Internet Marketing (1)
Next article we will talk about the changes in search engine optimization and what you can do to keep on top of those changes. Get more information at www.wsoaonline.com.
Promotional Advertising Scams On The Internet (2)
This is an advertising banner or slogan that can be read in large billboards along the roads and avenues and on the side or top of structures that is vacant.
The 5 Laws Of Writing Network Marketing Blogs (3)
Just remember to follow the five laws of blogging if you wish to maximize your profits. From waiting tables to millionaire at 29, Mike Dillard, is a professional marketer who has taught over 100,000 entrepreneurs from around the world how to tap into the power of his attraction marketing techniques.
5 Strategies For Optimizing Online Press Releases (4)
Targeted Keyword Research and Selection Before even beginning the draft of your Online Press Release, it is imperative to conduct some thorough keyword research for your targeted audience and subject matter through such tools as wordtracker.com and keyworddiscovery.com.
How Higher Search Engine Rankings Can Help Your Business (5)
Andy West is a freelance writer for Vertical Measures. Vertical Measures is an Internet Marketing Company that offers quality Search Engine Ranking Services. For more information, please visit www.verticalmeasures.com.
Effective Search Engine Optimization (6)
This is the reason why some hire a seo company to do this task. To tell you the truth, you can substantially get information on low cost related services anywhere in the Internet.
Get Listed On The First Page Of Google (7)
Spend half an hour adjusting page content, half an hour doing research, half an hour submitting to a directory, and a half an hour, posting to blogs. The more time you have to devote to your seo campaign the sooner you will see your website move up in the search engines.
Online Business Marketing Technique (8)
They may not be able to use your services but they probably know someone else who needs you. Additionally, most members of Chambers of Commerce have a policy of dealing only with chamber members.
Three Reasons Why They Hate Your Internet Web Site Design (9)
Do everything in your power to get them to the information they want in one click; three at the most. Anything after that is just inviting them to click away from your site.
How To Point Your Domain To A Different Webhost (10)
I think that everyone should own their own name if possible but not for use as a business website. For example if you are looking for a mortgage company are you going to look for bobsmithmortgage or wefinancerealestate?
The Psychology Of Using Certain Colors On Your Website (11)
Those who are drawn to all that is mystical might choose to include purple. The lush, dark shades bring royalty to mind; lavender is a much more whimsical choice.
How The Right Internet Marketing Strategy Translate In Profit (12)
But the question is on how you can qualify the prospective customer or visitor. The most important thing to remember is that the visitor is there on your website because he or she has a specific requirement.
Are You A Wealthy Affiliate? (13)
However this is extremely difficult and will not be achieved unless you really know what you are doing. Wealthy affiliates use email marketing effectively to promote their products and services.
Why Every Business Owner Needs To Operate A Blog (14)
If you have no plan then you really don't need to blog because you will have nothing to talk about but if you have your business going you might be wanting to blog about your new business and what your business does.
Public Speaking - Basic Tips (15)
It will be helpful to tape record one's own speech and then listen to it carefully. Do this in front of the mirror. This would tell you which are the strong points and which are the weaknesses of your speech.
Getting To Know The Best Affiliate Programs (16)
Avoid affiliates with low quality products. Ask to speak to existing affiliates to find out if a company is reputable. Referral traffic may link to the merchant site and not buy initially but return to make a purchase weeks later.
The Basics Of Search Engine Optimization In Internet Marketing (17)
One great way to create one way links is to provide testimonials on web sites. These testimonials will often feature a link to the testimonial provider's web site. Another way to create one way links is to make postings on internet message boards and include the web page URL in the signature line.
Internet Marketing Strategies (18)
Bearing in mind the reasons one would use internet marketing, the top five reasons for paying more attention to this type of advertising include the followings. It can draw more traffic to your website It has the ability to increase your websites ranking with the search engines.
Reasons For Selecting Private Domain Registration (19)
With the Government regulations in place, they know that any visitor on the internet can check certain websites and find out through handy software who owns a business and where the business address is.
Hiring A Consultant For Internet Marketing (20)
This is important because they can do a great deal to assist you in ensuring that the marketing effort is a success. You may pay more for their services than you would to handle the Internet marketing on your own but the results you gain from the effort will likely be significantly higher.