How To Find First Time Home Buyers…Your Never Ending Supply Of Mortgage Prospects
Keywords: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
Regardless of the “doom and gloom” mortgage stuff that is being publicized these days, the first time home buyer market just doesn’t waiver very much. Suffice it to say, this is the area that you need to originate mortgages from to survive in the mortgage business.
Your mission…should you choose to accept it…is to find those young couples that are renting, who are first time home buyer candidates. Now, this message won’t self-destruct in thirty seconds, but I hope this little tip will make you think or re-think your first time home buyer marketing.
This idea is really quite simple: just place a nice ad in your “Apartment Weekly” or whatever local rental magazine you have in your area or place a little newspaper ad in the “Homes for Rent” or “Apartments for Rent” section of your local paper. Place a nice border around the ad…make it attractive and appealing. Here’s an example of how your ad may read:
“Wanted…Young married couples who are sick and tired of renting and want to own their own home using almost nothing down. Come to my website at (your website address) and see what we can do for you! Stop renting and start owning now! There’s never been a better time!”
This works even better with a good apartment complex flyer/mailer/drop-off. Hit every apartment complex with a good looking one-page message that does nothing but direct them to your website. Post it on their bulletin boards as well.
Simultaneously with doing this, you should add a page to your site to capture the contact information of those people who respond Its called a “capture page” and should appear when they click on “Looking for your first home? Click here!”
That “click here” takes them to where your smiling face looks out at them with a very brief message: “Please enter your name and phone and I will call and acquaint you with what we can do for you!” They enter their information…you say “Thank you, I will be in touch shortly.” The result of all of this is a good solid mortgage lead.
Now, if you don’t have a personal mortgage web site to take advantage of this, shame on you! Get started today and set one up right now.
If you currently own and are using a “24 hour toll free number” in your marketing efforts, work that into the equation as well.
Remember in all of this, you are not looking to change your current mortgage marketing methods and leave what works for you behind, you are simply looking to originate a loan or two extra with very little effort on your part. If that happen, this technique would be an unqualified success won’t it?
Let’s face it; sometimes it’s a little tough finding prospects. So, think outside the box and find a few prospects on your own that no one else is really looking for!
Tom Domin is the author of “101 Ways to Originate Mortgages” and publisher of “Tom’s Mortgage Tips” a twice monthly Mortgage Newsletter geared for Mortgage Professionals. Put your mortgage career on the fast track and sign-up for FREE at www.MortgageMarketingToolKit.com
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