How To Tell Google To Displays Sitelinks
Topics: seo, search engine optimization, link building, link exchanges, one way links
Sitelinks is still a new feature, and Google displays these extra links in search results. Normally it displays a title linking to your website url, description and your website url in green words.
But sitelinks are additional links not just the normal things it displays. It’s like a menu for searchers to easily navigate the website. Sitelinks in fact were invented so searchers can go directly go some of the site pages from the search results.
Directly to the blog for example without having to visit the site first. You can allow Google to put sitelinks, this short menu as well for your website. They display it for particular keywords, so not for all keywords that your site appears. For example searching for dog food may show your website plus sitelinks menu, while searching for cheap dog food may not show sitelinks at all.
Generally speaking, most often it’s the site ranked number that has the sitelinks. That opinion is from observation only.
Things worth knowing:
If you get a Google Webmaster Account, you can tell Google if it’s currently showing sitelinks for your website any urls that you wish not to display in the sitelinks menu. Just by clicking Block next to the url. Note that doing so, that link will not be displayed for a period of time, then you will have to block it again. Period probably is somewhere in the range of six months.
Google does not display sitelinks manually to some big websites. Any website, big or small can display sitelinks in search results. It’s done automated not manually.
So here’s some tips to have a better chance of getting sitelinks menu. A common menu for all your website pages is a great positive thing to do. On all your website pages, have the same constant menu. The links in that menu deemed important will have a big chance to be displayed in sitelinks menu.
You just think about a menu that your visitors will find useful, and display it on all your website pages. Those links make sure are the links you also want to be displayed in sitelinks. So if you want to display contact us page in the menu of your website, it’s useless for sitelinks menu so put the nofollow tag on it.
Create a common menu for all your website pages and use the nofollow tag on links that are useless to be displayed in sitelinks. For example, it’s useless to get Privacy Policy displaying in search results. Who cares? A features page, blog, articles page and so on are good pages to list in sitelinks menu.
If you can display the same menu twice on each page. That’s double powerful, one on top and one on bottom works the best. But again do not sacrifice your conversion rate just to display sitelinks in search results.
So this article have showed you what are sitelinks, how to have a big chance to allow Google to display sitelinks for your website plus how to block some urls from appearing in sitelinks menu.
SE optimization can be used by every affiliate to drive traffic towards his affiliate link. See Karl’s software, OutRankSmart. www.outranksmart.com
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