How To Use Business Cards To Land Your Dream Job
Topics: business cards, promotional material, letter heads, business brochure
Most people wait until they’re hired to order business cards.But as you’ve probably figured out already, doing what MOST people do is NOT the way to get hired. (Especially if your strengths are in less measurable or verifiable areas such as persistence or interpersonal skills.) Yes, there are procedures and applications and rules of protocol, but don’t kid yourself.
Whether your degree is in Home Economics or Mechanical Engineering, as long as you’re looking for a job, you’re in Marketing. Your product? Yourself. You want prospective employers (or prospective customers, if you’re planning to begin as an entrepreneur) to see you as someone with that something “extra”.
Why not market yourself with personalized business cards?
Business cards are affordable, portable, versatile, and accepted everywhere. For less than $150, you can have your name, address and photo in front of 2,000 likely employers. Here are some tips to get you started (and they’re just as applicable AFTER you land your dream job, and need to order new cards.
Designing your card:
1. Keep it simple, yet classy.
Use a legible font and keep it large enough to read by the bifocal crowd nothing smaller than 10 points, if possible. Tailor the color scheme and graphics to your preferred industry (you wouldn’t expect a future attorney to have rainbows on his or her card.) Most cards are still (unfortunately) printed in black ink on white stock, so using color is a simple way to make your card noticeable but still professional.
2. Keep the card uncluttered.
The most essential information on a typical business card is your name, your company, and your primary phone number. Recent grads should substitute their degree (e.g. MBA, Harvard University) for the company name. If you do include other numbers (such as fax, pager, or cell phone numbers), put your primary number in bold text. It’s most visible if it’s located at the lower right-hand corner of the card.
3. Put a photo of yourself on the card? Maybe.
Business cards with photographs are less likely to be thrown away, and more likely to be placed on top of any pile of cards.If you have a unisex first name such as “Pat” or “Chris”, an unusual name, or if you’re trying to enter a “relationship” field such as real estate or counseling, this could be important. However, the downside of photos is that they can “date” you, and play into people’s subconscious prejudices. You might be better off by polishing up your networking and interview skills, so that interviewer is unlikely to forget you anyway.
4. Economize by creating personal networking cards.
If you want to avoid the possibility of having 957 special “job hunting” cards to throw away after you’re hired, create a personal networking card. This is a card that contains only your basic contact information. To personalize it for your job search, print your degrees, experience, et cetera on self-adhesive address labels (the 1″ by 2 5/8″ size works well).Stick those labels on the back of a small group of cards and print more labels as needed. You’ll still be able to use the cards after you get a job, because the basic information will still be relevant.
Your consistent use of a well-designed business card will show other business people that you’re both professional and serious about your career. Get in the habit of using them as an excellent promotional tool.
Kishor Nayak is a Business Consultant working with International clients. Did you find this information useful? You can learn a lot more about how business printing can help you. Visit: www.printmanagers.net.au
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