If You Have A Website, Then You Need To Be Blogging Too
Keywords: blog, blogging, website development, business success, home business
If you conduct any business online or maintain a website to compliment your offline business, then blogging is quickly becoming a mandatory part of your future. And if you are not currently blogging, chances are after realizing the potential of these traffic-enhancing goldmines, you soon will be!
Blogs, derived from the words “web log” were originally thought of as simply online diaries a place for people to record their thoughts and inspirations. At first, no one took blogging very seriously and these collections of online thoughts were simply passed off by many as hobbies or creative outlets and nothing more.
But then Google came along and started to recognize the unique and original content that these trite little sites presented and the rules of the game suddenly changed. After all, unique content is what makes the Google world go round, and what better way to command the attention of Google than by creating a dynamic environment with content that is solely your own.
At this stage, a whole new SEO world emerged and in the process, brought with it traffic opportunities like never before. People began blogging on more than what they had for dinner last night. They started to blog about new products, exciting travel adventures and all things related to online commerce.
The evolution quickly continued and today, with RSS feeds, sites like pingoat and many other content clearinghouses, blogging is big business and not to be overlooked by hungry entrepreneurs looking to establish a web presence.
What currently makes blogging so attractive is the sheer speed with which blogs and blog posts are able to get indexed in the search engines. It is a simple matter of static versus dynamic and the search engines love the dynamic.
Let’s take two different scenarios to see how traditional websites and blogs differ in their index-ability:
Scenario One:
One person creates a website to advertise gardening products and services. Each page of the site contains the traditional information about the company; it’s founders, the services they offer and the products they sell. Maybe, at best, the site has articles and content that is updated with some small frequency that are relevant to the avid gardener. When visitors arrive at the site, they have the option of signing up for the company newsletter and receiving valuable tips and new offerings.
In this scenario, the Webmaster or business owner will need to tend to many SEO related tasks in order to get and maintain high search engine ranking for a tight list of selected keywords related to the gardening niche. Not only will this activity require great skill, it will also involve many hours to achieve the intended results.
Scenario Two:
The same business owner as above also creates a blog to supplement their company website. Now, instead of focusing on simply one set of tightly selected keywords, the blog itself remains a broad overview of the gardening niche, while each individual post reflects a drilled down topic within that same niche.
So when the business owner writes a blog post about the benefits of “organic vegetable gardening in backyard containers,” this individual post becomes a keyword rich, targeted wonder and when indexed by the search engines has a far greater opportunity to bringing highly targeted traffic to the blog based upon that single post.
Through time, the blog expands with many similar posts that are targeted to sub niches within the broader gardening niche and can even be categorized from inside the blog structure itself. What has now been created in Google’s eyes is an extremely dynamic, naturally evolving site that is content rich and niche specific.
When properly constructed and promoted, each time the business owner posts to the blog, that individual post can get indexed in anywhere from two to twenty four hours on average. This opportunity is far greater than any options available at the static website.
Additionally, when the business owner endeavors to have a visitor signup for a newsletter, further segmenting can occur and subscriber lists can be refined and targeted. And because the blog is the front-end showcase to the original website, each blog post has the opportunity to link back to specific and relevant products at the main site.
When properly structured, blogs are the biggest SEO asset to a website that currently exists. The wise business owner will recognize these benefits and when implemented, will enjoy many opportunities that do not currently exist with traditional websites alone.
Discover Kevin Sinclair’s system for making profits regardless of whether anyone joins your network marketing business. net-mlm-profits.com
Previous Articles Highlighter:
Finding The Needle In The Affiliate Program Haystack (1)
You can begin with trying out as many good programs as you can promote. If you are able to generate a lot of traffic on your website, you can have many affiliate programs running, and as a result you can get rid of the ones that aren't converting into sales.
Can You Still Make Money On The Internet? (2)
He has been successfully selling and promoting products for more than 5 years. Dionisio has an amazing site set up where you can find more of his products on Public Data at www.lowcostinternetstartups.com
Ways To Make Money Fast (3)
Google only allows one ad, the one with the highest rank, to be included in their listing that points to the same domain. If there are two ads running, yours and someone else's, that point to the same domain for the same keyword, Google will take the one that is ranked the highest.
Use Affiliate Programs To Grow Your Online Business (4)
To promote your program, you will need to post ads for it on as many online affiliate directories as you can find. Some of these directories will charge you a small annual fee to be listed, others will allow you to list your program for free.
About Using Product Recommendations To Increase Your Bottom Line (5)
Bear in mind of this, once customers and visitors feel and believe that you are an expert in your niche, they will more inclined to making that purchase. Psychologically, price resistance diminishes in direct proportion to trust.
Internet Business: Be Smart In Your Planning Strategy (6)
Knowing the standards for your particular business and using them will give you control over the whole process of doing your business. Sometimes, you can measure something, but you can't do anything about it.
Titanium Market Remains Cyclical (7)
In the CIS countries the situation is different: about 65% of concentrate is used for the production of titanium sponge. After the collapse of the Soviet Union Russia has lost the mineral reserves base of its titanium industry, since the deposits under exploration were situated in Kazakhstan and Ukraine.
Acrylic Acid Demand Growth Rate (8)
Furthermore, acrylic acid is used as an ingredient and occurs as residual monomer in consumer products like adhesives, paints, binding agents and printing inks. About half of the crude acroleic acid is processed to purified (glacial) acrylic acid, which is further processed both on-site (captive use) and by external downstream users.
Why Should Link Building Look Organic? (9)
Their engineers are constantly thwarting the hordes of webmasters attempting to illegitimately boost their site rankings in the search results. For starters, the incredibly advanced search and ranking algorithms are as top secret as the recipe for Coca-Cola.
What Are Backlinks And How Do I Get Them? (10)
"On Page" SEO is easy because it's totally under your control. It's simply a case of making sure you have optimized your web pages correctly. OK, so there is a bit more to it than that, like keyword research, keyword density & frequency, which html tags to use, making sure your site/pages are W3 Compliant, using relative/absolute internal linking structures to feed the pagerank where it's most effective, using titles and descriptions that encourage people to click through from the SERP's etc.
How To Choose The Right Web Hosting Company (11)
Any sound customer support systems in place? Nowadays, there are many web-hosting providers in the market. Some of them serve their customers promptly while some don't. One of thing you could do here is to ask some pre-sales questions.
How To Gain The Trust Of Your Prospects (12)
Speaking If you have a fear of public speaking, face it and overcome it NOW. Giving a keynote speech or presentation to a targeted audience is the quickest way to establish you as a guru and to help you find new prospects.
How To Pick A Niche Market You Can Dominate (13)
What else are you passionate about? What else are you good at? Keep searching until you find an area where you can both leverage your strengths and make money.
Search Engine Optimization And What It Means To Your Site (14)
For most small businesses, a search engine company may guarantee top rankings for keywords with a short or low monthly search volume or get rankings for higher volume keywords in smaller search engine sites that are not relevant and probably create a very minimal amount of search engine through traffic.
Free Fast Traffic To Your Website (15)
What will make people go to your site and want to keep coming back? What exactly is the purpose and what is your goal with the site? It is best to figure that out right from the beginning, before you are several months in and it is too late.
Sustainable Online Business Model For Professional Blogging (16)
At the very least, having multiple blogs and blog sites will ensure that monetary revenues come from various sources. 3. Work on your site like you mean it : Nothing defeats good intentions than the loss of initiative.
How To Become A Super Affiliate (17)
Affiliate marketing is a great way to make money and work for yourself. You can put your skills and creative knowledge to work for you and not others. Affiliate marketing does take work.
Effective Affiliate Marketing Tactics (18)
You won't "get rich quick." But affiliate marketing is a good way you can make money - with hard work and persistence. Jude Wright is the owner of About Affiliate Marketing at AboutAffiliateMarketing.com.
5 Simple Search Engine Strategies For Writers (19)
Find writing directories and other places where writers, and readers, hang out and post a link back to your site. The more links you have pointing back to your website from other relevant resources, the higher your rankings will be, and your Google page rank will be higher.
How To Easily Change The Look Of Your Bathroom With New Vanity Mirrors (20)
If the traditional look is not for you, modern or contemporary may be just the ticket. These styles allow for a more unique and personal impression. Just a plain mirror with beveled edges can give your bathroom a sleek and modern appearance.
Newer Articles Highlighter:
How Do Cashback Websites Work (1)
This means a customer has to earn the cashback more than the minimum cashback balance threshold, which makes it necessary for a customer to return to the same website to cross the threshold target.
10 Tips On How To Sell Your Product (2)
9. It's all about building up a relationship. Robert Kiyosaki uses himself to teach his lessons and sell his products. People buy Rich Dad Poor Dad because of him.
Understanding Search Engine Principles (3)
There are some search engines that can follow frame links, and some that cannot. So it is better to use those that follow frame links as it provides for a complete search of your web page.
Do You Face These Problems When You're Starting Internet Marketing? (4)
That's right, worry is unnecessary. If you do your due diligence regarding the basics of your business and stick to a plan and a budget, you can charge ahead fearlessly.
Blog Marketing Strategies: Make Your Blog Unique (5)
You will need to draft a smart and realistic marketing plan in order to draw readers to your site. Once you hook a blogger, your great content will keep them coming back, but it is vital to get that first glance or your site won't have a chance to shine.
How To Properly Define Your Business - Anything Does NOT Go! (6)
Like a photograph, once you put something into a frame, anything does NOT go! Jo Han Mok is the author of the #1 international business bestseller, The E-Code. He shares his amazing blueprint for creating million dollar internet businesses at: www.InternetMillionaireBlueprints.com
Blogging For Profit: It Succeeds With A Long Term Plan (7)
Keywords: blogging, blog-marketing-strategy, blog-marketing-tips Many people dream of blogging for profit, and this goal is not far beyond the reach of someone with average intelligence, a willingness to work hard, and a basic grasp of blogging technology.
Making An Internet Business Plan: Follow The KISS Rule (8)
You can use the outline and structure of other people's plans to create a "layout" for your own work. Don't copy or steal other people's work! You'll be doing yourself a disservice and may even be in violation of copyright laws.
Budgeting & Internet Business Planning: How To Save Costs & Stay Profitable (9)
Careful planning and cash management is vital to your survival. Get help in learning how to protect yourself and your business from unnecessary losses and finding ways to increase your revenue.
Book Marketing -- 4 Ways To Make More Money With Your Books (10)
Repurposing material is an ingenious way to make money from a book. With each repurposing there's more profit. And that's the name of the game. Here are four ways to repurpose your content and accelerate your profits: Hard Cover Book Creating a book out of repurposed content or a creating a compilation book is an inspired way to profit from a book.
HTML Web Page Template: The Global Discipline (11)
There are HTML Web page templates for them. Now what are HTML Web page templates? Well, HTML Web page templates are document typically HTML with embedded markers which are replaced, manipulated, or evaluated via a template engine to produce an output document.
How To Combine Affiliate Marketing With Other Home Businesses (12)
Affiliate programs are quite widespread. Take a look at sites you shop at regularly, and you may see a link to the affiliate or associate on many of them.
Attract Opt-In Subscribers With A Free Ebook (13)
How to Develop Ideas for Your Ebook As you gain experience with your topical area you'll probably be able to identify some of your target audience's problems or concerns. And, knowing their concerns or problems, you'll likely be able to offer a few solutions.
Why Digital Infoproducts Are So Great To Sell (14)
Adding drama in the story line can help keep your audience involved. 2. Solve a problem. More people come to the internet for information to solve a problem than almost anything else.
Use EBay To Send Traffic To Your Website (15)
Before using any of these ways, be sure to check eBay's policy for changes so you do not violate their policy. One way to obtain traffic to your website through eBay is by using graphics or images hosted on your server.
Blogging For Sales (16)
One of the great things about a blog is that it is very easy to use. There is no more converting text to HTML and no more uploading to a server.
Use Pay Per Click (PPC) To Increase Traffic To Your Website (17)
The second ad campaign would contain targeted keywords that were different from the ones used in the first ad campaign. This way, you can run a comparison of the two ad campaigns to see which one works the best and which keywords are being searched for most often.
Get Website Traffic Using Your EBay Auctions (18)
Give as much information about each product as possible. Give them the good and the bad about each. Or you could do an information ebook on how to take great pictures with digital cameras, describing lighting, distance, shadows and any other information to help them increase the quality of their picture taking.
Blogging For Traffic (19)
If you have other blogs, you can place links in those to each of those as well. Just post the link to your blog or website to as many locations as possible and that exposure will bring traffic to your site.
Writing Articles To Increase Traffic To Your Website (20)
Writing articles will put you in the search engines more quickly. These articles, therefore, will help to increase the traffic to your website. Keep in mind that "content is king." If your article does not have the quality content that the person is searching for, they will keep searching and will not go to your website.
Permalink to If You Have A Website, Then You Need To Be Blogging Too