Increase Sales Page Conversion With Basic Graphic Elements
Topics: Graphics, graphic design, web templates, website templates, web design, web designs
Your sales page is your most important tool for online marketing. It is the one piece that directly leads to a sale. Everything else is just a build up to the sales page. With out the sales page, you have no sales. The tiniest change in the conversion rate of your sales page can have dramatic effects on your profits. One way to increase your sales rate, is to use the proper graphical elements on your sales page.
There are 6 basic graphical elements you should use to enhance the conversion rate of your sales page.
They are:
1. The Header
2. Graphics for bullet points
3. Graphics for product
4. Graphics for the guarantee
5. The Pay Button
6. The Footer
The header brands your site. It can also be used as part of your personal branding, depending how you market yourself and your product. The header sets the tone of the sales letter and can do as much to draw the users attention as the headline. A great header can be the stimulus for your prospect to read your sales letter.
Graphics for bullet points separate and draw attention to features and benefits that you want your prospect to see. Even if your prospect is quickly browsing down the page, these graphical designs, usually oversized check marks, will grab the visitor’s attention and cause them to stop and look.
Graphics for your product is the visual that your prospective customer has to have. A product with out some visual representation is not going to sell. Customers want to see what they are buying. Online, your buyer cannot pick up and hold the product so they must have a visual que to push them along the path to the ultimate buying decision.
Graphics for the guarantee is what draws attention to the guarantee to make sure it is not missed by the prospect. As you lead the visitor step by step through the buying process, you want to make sure their attention is properly funneled to the main selling sections of the page. The guarantee, as one of those selling sections needs a significant graphic to ensure the potential buyer realizes the guarantee alleviates his concern of risk. A guarantee medal or seal is commonly used along with an offsetting guarantee frame.
The Pay Button is the final step in the sales process. It is the call to action. It tells the potential buyer exactly what to do next. It tells the buyer: “CLICK RIGHT HERE TO BUY NOW!” A great big, in your face, can’t miss this graphical button with the directions on it will make sure your visitor knows exactly what to do and where to do it.
Finally, the Footer is your last stab at the prospect. If the prospect has read down that far, he has passed your pay button by, and apparently has decided not to buy. A properly done graphic footer could be just the small nudge your potential customer needs to scroll back up and buy.
Your sales page is a selling system. It is designed section by section to slowly grab your customer and lead him to the inevitable conclusion that he has to buy. The proper graphics through out the sales page will highlight each section, each stage of the selling process, so that your prospect follows the correct path. The closer you can get the prospect to follow your sales letter’s path, the easier it will be to convert your prospect to a buyer.
To find out how you can utilize graphics and design templates to enhance your online business, and get profitable advice to making money online, talk with Ray Johnson - Google.com No.1 Ranked eSeller:
www.ray-johnson-online-design.com
Previous Articles Highlighter:
Finding A Niche For Your Own Blog The Best Way (1)
Before you even begin to create and design a blog, you need to first select what kind of a theme or topic your site is going to have. In the online business world, this theme or topic is often referred to as a niche, or in other words a specific category that your blog addresses and revolves around.
Use Public Domain ! (2)
You can fill all the pages without any cost or the worry of being sued and sought after by the writers. You can simply copy the articles and place them on your newsletter and e-zine.
How Much Does An Online Business Really Cost? (3)
You'll still need to choose carefully to find a theme that reflects your business and functions correctly, and hopefully doesn't look exactly like 10,000 competing sites in your niche. 2.
Opt-In List Building And The Challenges You'll Face (4)
This way, your audience will be limited, but will better understand what you are saying and the chances of converting prospects into customers will be much higher! You can get more quality free information about finding your own niche in the e-course "List Building in a Niche Market".
Outsourcing Your Articles (5)
Usually, a two hundred fifty worded article would cost from 4 to 8 dollars depending on the writers experience and ability. This is a small price to pay for having a content rich site or for a well researched and written paper.
Learning About Internet Niche Marketing (6)
Sharon has put together the most concise, down to earth and easily actionable guide on setting up your own online business ever put together. Want me to prove that?
Is Your Web Page Designer Hurting Your Business? (7)
Your business is only as good as your sales page. If you let someone create it for you that does not know sales, it will produce poorly. Make sure you use a designer that knows how to create effective sales pages that follow the complete selling process.
Help Your Downline Succeed Using 3 Easy Steps (8)
About $800? I can just hear you! Whaaaat? Yup! I spent 800 smakaroons for a measly 20 leads that consisted of people who had just on the spur of the moment, filled out a form online about working from home.
Why E Bay Online Auctions Is Number One (9)
Though the majority of people on E Bay are pretty honest, there are some that are less then honest; that's where the ratings system comes into play. The ratings system is a great way to check up on a person's past performance.
Measuring Home Based Biz Advertising Success Online (10)
Occasionally, the file will be in a binary format that cannot be read with a text editor. The files that can be read in a text editor are often written in the Perl or PHP programming languages.
First, Develop A Secure Marketing Mind Set! (11)
Because when you first start marketing a new idea, especially when that idea is unique, you may meet with great resistance from distributors, advertisers, customers and so on. You will have people second-guessing you.
Brand Effectiveness Key To Membership Growth - Part 2 (12)
As a result, when you get an L. L. Bean catalog in the mail, you instantly put in the back of your mind that the purchase from there is of lower risk, and therefore a greater possibility, as a result of that policy.
Teleseminars: Increasing Your Teleseminar Profits By Training People Closest To You (13)
You can also set it up so each call has one or two "hot seats" for people who want additional mentoring. Participants will learn not only when they're being mentored but by listening to their peers being mentored.
Barriers To Reaching Ignorant Potential Customers (14)
Here are questions to help you appreciate the major sources of ignorance about your organization and its offerings: -Which potential users and beneficiaries of your offerings are totally ignorant that your offerings exist?
How To Get The Most For Your Money With Cheap Banner Advertising (15)
You should be able to constructs words on your advertisements that could lead the target audience that you are directly talking to them to give a sense of familiarity on your services.
Secrets Of Building A Really Effective Website (16)
You can select how your pages should look, what tabs and buttons they must have, what graphics they must contain, etc. There are simple schematics which will help you to build your website; you can actually see your website as it is getting created.
3 Tactics Affiliate Marketers Can Use To Make More Money Online (17)
3. Drive targeted traffic to your website. The difference between targeted traffic and untargeted traffic is that targeted traffic usually comes from those who are looking for what you have to offer.
The 3 Most Important On-Page Optimization Tips For Your Website (18)
To validate your HTML, you can also utilize a W3C HTML validator. All you need to do is to place your URL in it and allow the application to analyze your HTML codes and your HTML structure.
Pay Per Click Management - Taking Care Of A Passive Money Maker (19)
Then, the code is placed on a website where it will generate ads that pay out on a pay per click basis. Yes, it really is that simple, but this was not always the case.
Conference Calls Do Not Have To Be Costly (20)
If your business is growing and groups of people from different locations need to talk this is the most affordable way to make that happen. Conference calling this way is usually cheaper than what you can get through your phone service and is also usually much cheaper than having people travel from one location to the next to be able to get the same work done.
Newer Articles Highlighter:
Make Your Resource Box Eye-Catching (1)
Be fun and creative but at the same time show that you have a great deal to offer, too much to ask for something that couldn't fit a paragraph? Yes and no, there are many tips and guides that can help you in doing this, the first step is realizing how important a resource box could be in making people click your link and be directed to your site.
Disbelief Is Leading Your Potential Customers Astray (2)
You may recall that station wagon sales, which had been dropping for years, plummeted as minivans gained popularity. Volvo's decision not to act was probably driven by a perception that station wagon sales were unavoidably headed down in a major way.
The Smart Way To Start A Blog (3)
First of all, blogs are fairly simple to design and create and do not require a lot of training or experience in order to publish. Anyone who knows how to use a computer and search through the Internet is capable of designing and publishing a successful blog web site.
Amazing Linkbuilding Strategies For The Beginner (4)
These directories will allow you to place your site under a certain category that caters to the searches of people who are looking for specific things. If your web site addresses a very popular topic or category, then these directories will help match interested Internet visitors to your site which will ultimately increase your popularity and reputation.
How To Get People To Cite Your Posts On Their Blogs (5)
You can also use special one-liners or memorable stories in your articles that will enhance a persons reading and understanding. People usually remember stories much better than they do facts and boring information.
How To Be Successful With Viral Linking (6)
The most important part about this type of linking is that you understand how viral links work and why they are effective when using the Internet. These points have briefly been discussed already in this article and the next effective steps that you should take to be successful will now be addressed.
How To Find The Missing Links (7)
Obviously, the more effective, high-quality reciprocal links that you have, the better, as these can only increase the number of hits you are going to receive. It is abundantly clear, therefore, that your linking strategies must form a vital part of your long-term planning.
Using Forum And Blogs To Generate Tons Of Laser Targeted Free Traffic (8)
It is an important task and it is a task that will help to drive traffic to your website but, I assure you, it IS time consuming. For each and every blog and forum site that you join, you will need to post 3 to 5 times each week and each post will consist of at least 300 words...probably more.
How To Go About Selling Your Blog (9)
Gather Your Blog Information The first thing that you need to do when getting ready to sell a blog is to gather all the essential information that provides details about the web site.
Ebooks: The Easiest Way To Start Internet Marketing (10)
Ebooks require no effort on your part to deliver to your customers. The entire sales process can be automated so that you don't have to do anything when a sale is made.
Fixing The Gap So That You And The Customer Wins! (11)
Topics: Trade show, event planning, Trade Show Training, Event marketing, Joyce McKee, Lets Talk Trade Show The CMO Council is promoting their newest research findings - a report entitled "Profitability from Customer Affinity".
What's In Store For Trade Show And Event Industry In 2008? (12)
Many associations and show producers are flush with cash. Positive balance sheets are yielding increased investment in innovation. Despite predictions for an economic downturn in 2008, many meeting planners and show organizers will spend in the first quarter of 2008.
What To Do About Blog Criticism (13)
Probably the most obvious way of finding out that a lot of people are visiting your blog site is by looking at the amount of comments that they post to the blog.
Blog Posts - Coming Up With An Idea (14)
There are quite a few readers that visit the blog posts that leave comments and questions on the post that could be turned into a future topic for discussion. Creating a question and answer section on your blog site is another great way to come up with blog post topics when you are stuck.
Web-Masters Tips For Absolute Beginners (15)
These will help build your website, as well as look after its content in terms of images, updating information and online applications. As mentioned before, it is fine to have website that looks appealing, but a website that is all flashy with no content for people to understand from is not going to sit well in Google.
Free Articles: A Tasty Recipe For Building Your Business (16)
Your guests will appreciate better quality food. Once you try this recipe, you will find that you want to prepare it often. This is encouraged. Use it five or six times a day as an effective article marketing strategy.
The Benefits Of Affiliate Marketing With Linkshare (17)
LinkShare helps you manage and maintain all records of your visitors' click-throughs and sales transaction. It takes care of your commissions and gives it to you monthly in lump sum.
So Exactly What Is Affiliate Marketing? (18)
The network also collects commission fees from the merchant and then pays the people which are part of the program. The merchant is any web site owner that wants or desires to take advantage of performance based marketing.
Find Dangerous Profit-Spilling Icebergs Before You Ram Them (19)
Had we run an nth degree test, I would have avoided that well-intentioned and painful misfire and focused on some more productive opportunity. Donald Mitchell is an author of seven books including Adventures of an Optimist and The 2,000 Percent Squared Solution.
How To Become A Super Affiliate With Clickbank (20)
Then, if you already have a Clickbank username, you are free to choose whatever marketing tools you want to use bring in more clicks and generate more sales. After selecting marketing tools, you can now get your affiliate link.
Permalink to Increase Sales Page Conversion With Basic Graphic Elements