Let’s Get Creative With Site Promotion Tools
Topics: marketing, internet marketing, site promotion, website promotion
Some websites provide a squeeze page to encourage visitors to register while others offer free membership to encourage new site visitors to pass along their contact information for a free gift.
There is another method that can help you build your list. The use of a sweepstakes can be an unusually strong enticement for some visitors to register. This article isn’t intended to delve into the psychology of why it works, but a lot of people do enjoy the element of chance. These individuals are more than willing to pass along their contact information for a chance at something that intrigues them.
If you are a writer you might offer a copy of your latest book through random drawing. If you are a recording artist you might put together a grouping of signed CD’s to pass along and if you are a business owner you can provide a pack of products you offer that will be shipped to the winner in a sweepstakes drawing.
You don’t have to provide a new car or a Caribbean cruise for individuals to be willing to sign up. From a purely practical standpoint the odds are in your favor that the long-term list building benefits far outweigh whatever expense you may have in your sweepstakes.
Some sites find these sweepstakes so successful they often conduct new sweepstakes quarterly or even monthly.
Some websites have even found a way to maximize site visitation by holding contests that invite the creativity of their site visitors to be the springboard for site registration.
For instance, a national snack chip manufacturer invited their customers to come up with a thirty second commercial that they’d like to see used in the Super Bowl advertising. An incredible amount of videos were submitted. That’s when this creative marketing strategy went into overdrive. Visitors could go the company website and vote for the video of their choice. The proviso was that you had to sign up to cast your vote.
As you take the total number of video submissions times a concerted grass roots voting recruitment effort by these amateur video producers it’s easy to see the registrations for this site increased by multiplied thousands.
A canned soup company promotes a ‘vote for your favorite NFL team’ event each year that includes a philanthropic twist. For every vote for your team they will give one can of their soup to feed needy individuals in the US. In this case the business taps into a different type of consumer who is willing to help others in every way they can. In this case it involves registering to send a can of soup to the needy in their community while allowing them to show team spirit.
Get creative in discovering new ways to promote your website. Use existing tools or create something that fits your own unique personality and business style.
Scott Lindsay is a web developer and entrepreneur. Make your own website in just 5 minutes with HighPowerSites at: www.highpowersites.com or Build A Website at: www.buildagreatsite.com. Start your own ebook business with BooksWealth at: www.bookswealth.com
Previous Articles Highlighter:
How Internet Business Consulting Can Benefit You (1)
Long-term planning of a business plan are any that help a company establish a brand. This includes the planning of effective advertising campaigns, creating an attractive website, and getting involved in the online networking world.
Creating Site Affiliates To Boost Site Traffic And Sales (2)
There are also many public forum sites such as Yahoo, Google, and MSN that have topic based groups in which you can place a message about your affiliate program. A quick search in Google will give you additional resources that you can use to promote your affiliate program.
Search Engine Optimization Online Tips (3)
Of course there are a variety of other techniques that are important as well, such as the age of a site, its page rank, and various other forms of optimization.
Earn Money Online Easy, But Work Hard (4)
It also involves joining social communities just for the sole purpose of advertising. Usually this is frowned upon. Rather, your intention for joining social communities such as blogs, forums, interactive websites, game sites, or other social sites should be to network.
Good SEO Cannot Compensate For Faulty Business Models (5)
Why Are Companies with Faulty Business Models Doomed? Companies with faulty business models are doomed for a number of reasons. Primarily however, they're doomed because search engines want to recommend sites that SATISFY searcher's needs.
4 Steps To Making Money Selling Ebooks (6)
Selling information online is a great way to make money. However, you cannot just put out crap and expect to make money. Make sure that you follow the tips mentioned above and you are on the way to success.
How To Design Your Professional E-Book Cover Graphics Right In Your Browser (7)
These can be beneficial if you can download regular updates, but some software packages may not allow these downloads. This can lead to you having out of date software.
How To Get Good PR Without The Big Retainers (8)
In these large retainer based agencies, the executives are used as sales people and compensated for the amount of business they generate for the company. But, unbeknownst to the client, that executive who closed the deal is the person with the most PR experience, yet does the least amount of work on their campaign.
The 5 Tips To Online Success Through Ebook Creation (9)
It's not as simple as just slapping together some content though. You need to follow the tips I have mentioned below: - Make sure that you understand your audience- You need to know the burning desires of your target audience.
The Important Keys To Successfull Website Design (10)
Well most people do, other than the material factor. But lets assume the all other factors are constant, would not the design or looks, become the key aspect then?
How To Create A ECover Graphic For Your Product (11)
Skew the upper and lower portions of the side image so that its right side is taller than the left. 7. Adjust the angles of the front and side images so that they form a box that is seen from the corner.
How Building Trust Builds Your Online Business (12)
They will see you as someone who can aid them in making informed purchase decisions. In short, they trust you as an information provider. Whose Website do you think they will check out when it comes time to purchase?
A Peak At SSH File Transfer Mechanism (13)
With this option, the data can be compressed to a desirable level while sending and can be decompressed on receiving at the client's side. This mechanism is useful for sending data very quickly and with low speed bandwidth connections.
Article Writing Done Efficiently (14)
You will choose a good article distribution service to gain you widespread exposure for your article. However, who are your readers for this article on B vitamins for energy?
Analyzing Web Statistics To Help You Market Better (15)
A look at a list of search terms used may help you come up with even more terms. You may develop other keywords and phrases from what you learned by analyzing.
Be In Hot Pursuit Of Recruits For Your Affiliate Program (16)
You can even engage in an article promotion campaign that discusses affiliate marketing in general. From those articles, you can encourage readers to link back to your affiliate website.
How Would You Like To Develop The Perfect Landing Page? (17)
Obviously these pages are incredibly important attributes to our business but also to our livelihood. If you create a page and have no idea what you are doing, you could ultimately be losing out on some major sales.
Proper Keyword Usage Is A Vital Component Of Article Writing (18)
Choosing the right keywords for your article marketing efforts requires understanding your target market. You must know what words your potential customers will enter into a search engine. For example, say your affiliate product is quality organic teas.
The Way To Your Customers' Heart Is In Your Writing (19)
Write your way into your potential customers' hearts and minds. Let them know you are a valuable resource concerning your particular affiliate product. Let them 'hear" that what you say are words that are answers to their wants and needs.
Private Label E-books- Should You Buy Resell Rights Or Write Your Own (20)
Topics: private label rights, plr, plr products, resell rights, ebooks Gregg Hall is an author living on the Emerald Coast of Florida. Now that you know a little more about ebooks and resell rights be sure to get private label products by going to www.GreggsHD.com
Newer Articles Highlighter:
Short-Term Solutions To Internet Marketing (1)
Article Links - You may have some original content on your site that may be beneficial to other sites. By exchanging original content with other sites you may be able to find links posted with each article to be a positive way to drive traffic to your site earlier.
Strategic Internet Affiliate Marketing - Is It Necessary? (2)
It is easy. All you have to do is to make sure to capture names and e-mails. This straegy has been proven to work. It is always better to drive traffic to your personal website or squeeze page rather than to your affiliate sales page.
What Is The Best Way To Advertise Your Internet Affiliate Marketing Program? (3)
It could also be a feeling of exhaustion because many people work their tail off just to get to page 1 for a high traffic keyword. A better strategy is to target long tail keywords and try to get on page 1 of those.
Outsourcing: The Only Way Internet Marketers Can Eat Or Sleep (4)
Two of the most popular are Elance and Rent a Coder. Make a list of which tasks can be accomplished by following a set of directions. Those are the tasks that will be the easiest to outsource.
Purpose: How Making Easy Money Online Is Most Possible (5)
Therefore, you have decided to take action and show them how you can help them. If you begin to present your idea to others and they are confident that you can help them half the battle is won already.
Make Money At Home With Pay Per Click Search Engines (6)
With the help of bidding processes the entrepreneur specifies the position in the PPC search engine their particular link will enjoy and although this is an up front expense, it is one that is entirely justifiable in the process of making money.
How To Rank Flash Websites Well (7)
Topics: seo, link building, search engine optimization, one way links, link exchanges If your website homepage is totally in flash, it's like there's no content for spiders. They cannot read content in images or flash.
How To Effectively Manage A Google AdWords Campaign (8)
A pay per click advertising campaign, particularly one using a popular keyword and located at the top of the Sponsored Links is going to generate a large potential of false leads in between sales.
EBay: Still A Great Opportunity For Information Products (9)
Gone were the sellers who were selling ten EBooks for a penny. What this did, is create an environment where serious EBook sellers could make more profits than ever before.
Article Marketing Essentials- How To Optimize An Article For Maximum Effectiveness (10)
Many article submission sites allow for anchor text in the 'about the author' bio - and taking this opportunity critical. When creating a bio with anchor text, it is beneficial to include two links: one to the homepage in a main keyword, and one to an internal page using the keyword the internal page is targeting.
What Do You Need To Know About Designing A Website? (11)
After completion, a website must be uploaded so that the general public can view its contents. The webmaster duty is to ensure more hits which also called web traffic to the web site also known as web marketing.
A Good Dental Website Designer Can Turn Visitors Into Patients (12)
With an introduction page, online visitors can 'meet' the people in the dental office instead of just envisioning the metal, drills, tools, and procedures that most often come to the mind of those with dental fear.
What Is Search Engine Optimization And How To Choose Proper SEO Services? (13)
This would definitely increase the selling of the products and services on your end as well as increase immense popularity. 1. Increased selling power of your products or services.
Deadly Google Mistakes For SEOs (14)
Maybe it's brand new and it has only couple backlinks. Just learn more seo, to find out why and how to fix it. In extreme cases a penalty can result in totally removal of your website from the index.
Use Your Blog For A Launching Pad To Success (15)
While not all blogs are or should be monetized, if you need to earn a little extra money, you can easily put ads, text links and add services to your page.
Understanding How Affiliate Marketing Works (16)
To put it simply, through this, affiliate marketers help advertisers or merchants sell their products or services by directing potential customers to the merchant's website. In return, the merchant pays or gives the marketer a percentage or commission for sending the customer to his site.
How To Become An Effective Affiliate Marketer (17)
You can use banners, videos, or text links to take your readers to the website or landing page of the product or service you are promoting. However, nowadays, the use of product banners is not generally as effective as before, although there are still some companies who greatly benefit from using banners.
SEO And PPC -- Important Features Of Search Engine Marketing (18)
Developed properly and tracked diligently, an effective search engine marketing campaign can provide a business with targeted traffic that is ready to buy. Aaron Wittersheim writes for Whoast, a Chicago SEM company (www.chicago-search-marketing.com) They help clients boost their ROI through cutting-edge, ethical search engine marketing.
Understanding How E-mail Marketing Could Work To Your Business' Advantage - Part 1 (19)
Of course, you should not sound pushy in your encouragements but appealing. But this does not solely rely on your invitation. Another factor that would ultimately drive your visitors to subscribe would be the contents of your website.
Wordpress Plugins - A Look At Whats Available (20)
Each wordpress plugin has its own unique advantages and can really help to turn your blog into something user friendly. With so many plugins to choose from it is worth spending a bit of time searching through what is on offer and selecting the plugins that will benefit both you, your site and your readers.