Marketing Methods For Collecting E-mail Addresses
Topics: web marketing, website follow up program, seo marketing, pay per click, blogging, e-mail marketing
Okay, so you are sticking to building a legitimate e-mail list for your business rather than buying a list of e-mail addresses. Good for you. There’s a huge disadvantage for suing a shortcut in e-mail marketing. Not only will you be wasting your time, money, and effort, but you are also giving yourself false hopes. Besides, you e-mail can get banned in various domains which could ruin your reputation and eventually your business.
The safest way to succeed in e-mail marketing is to build a genuine e-mail list, composed of people who are already interested in your product or service. So, you know that your e-mail campaign is sure to make positive results. And another thing that makes permission-based e-mail so great is that it is not only effective, it is does not cost much as well.
And did you know that there are actually various ways in which you can build your e-mail list? Well, the most common method by far is the newsletter subscription you set up in the pages of your website. And if your website offers more than one product or service, you can actually segment the subscription and provided categorized newsletters by giving web users the option which product or service he wants to subscribe in. This way, you can better provide them with the information, updates, and tips about the product or service in which they are most interested in.
Another way of gathering e-mail addresses online is through e-mail sign up buttons. This is incorporated into the e-mail signature. This is ideal for businesses that usually make transactions through e-mails. For example, a customer might have gotten the company’s e-mail address through a different site or through a referral and was not able to locate the company’s main website.
By providing these customers the option to subscribe, a company is able to determine whether it would be appropriate to send the customers product or service updates or not. However, the company may also want to take one step further and send the customer an invitation to sign up.
And while there are online methods of legitimately gathering e-mail addresses, there are also offline opportunities. For example, in hosting events, the company might have a chance to collect e-mail addresses of potential customers by passing around sheets of paper, kind of like a mini survey wherein visitors are asked to answer questions or make suggestions to make the product or service better for example.
Of course, the company may ask any legitimate and helpful questions other than the one mentioned. Then, somewhere in that sheet of paper, visitors are asked to include their e-mail addresses.
Another way of building a list is by putting up a sign up box. This might work well for shops and restaurants or even for any product or service small businesses that are able to put up sign up boxes in some store areas. This would somewhat apply to promotional events wherein a company can give out freebies and at the same time collect e-mail addresses.
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