Outsourcing SEO - Web Designers Take Note!
Keywords: search engine optimisation web site marketing web site promotion SEO outsourcing
Web design and search engine optimisation are two quite different disciplines, and usually people specialise in either one or the other, but rarely in both.
However, there are synergies and consequent opportunities for strategic partnerships and alliances…
A great many web sites are launched every year, and during site creation, SEO requires extra effort and consequent additional costs. For that reason, many site owners opt to not do SEO at the outset, but will find it necessary to address SEO later - when site traffic and sales revenues do not match initial expectations.
The SEO Outsourcing Option
Web design companies lacking in-house SEO skills should seriously consider outsourcing professional SEO services to offer to their existing clients. Forming an alliance with a reputable SEO practitioner is a sound decision for multiple reasons;
- Gain client respect by guiding your clients to a good service provider
- Facilitate implementation of the required site amendments with least risk to site integrity
- Gain some additional billable hours inserting changes
- Generate additional commission income on SEO work done on the site
Many SEO firms have already developed and offer an incremental range of competitively-priced SEO services, and actively market their SEO outsourcing service on a commission basis e.g.;
- You quote the SEO companies price to your clients and you bill the client once work is completed
- SEO company supplies the webmaster (usually you) with the SEO amendments to insert
- On completion, the SEO company bills you the previously quoted amount, less the commission.
Most professional SEO practitioners are willing and able to work cooperatively with any web designer or web site developer seeking to outsource SEO reseller services for their clients.
Their general preference to offer SEO services on a fixed price basis. This presents clients with a known quantity for budgetary purposes.
The SEO Imperative…
To any business enterprise hoping for significant Internet-based sales, it’s imperative that prospective clients can actually find the web site. Many business / client relationships commence through contact established via search engines such as Google, Yahoo and MSN.
The prospective client seeks a product by searching for a specific keyword or phrase. If the site doesn’t rank in the Top 30 results, it has minimal chance of achieving success as barely 10% of searchers will go to (or past) the 3rd page of results. If they don’t find what they want on the 1st or 2nd page, the majority will either refine their search term, or go to a different search engine.
Search Engine Optimisation is all about marketing a web site more effectively, with the goal of improving the site’s exposure to customers and clients on the Internet.
I’ve been practicing SEO since bG (before Google); back when Alta Vista, Excite, Hotbot and Northern Light ruled the search engine world. There have been many changes in that time - in fact, the only thing that is constant is change!
SEO Return On Investment…
In terms of the potential results for your clients, reflect a moment on the fact that there is a great deal of competition for rankings on the search engines. Not ensuring that a site is properly optimised dooms to mediocrity. The “return on investment” for SEO is usually very good indeed.
No-Risk Test of SEO Services
If you are considering outsourcing SEO services, here’s a suggestion. Ask each of the companies you contact if they are prepared to put their money where their mouth is… by doing a Basic SEO project for one of your clients on a “no cure, no pay” basis. Tell them you’d like a demonstration of their ability to deliver results, on one of your client’s sites. Pick a “normal” site whose owner thinks it needs a rankings boost, and provide the SEO company with the required details.
Ask them to provide a Search Engine ranking report before commencing the job, and again after completion - if there is not a demonstrable improvement in Top 30 rankings in 6 weeks, the job would be free!
I think that a reputable and professional SEO practitioner, confident in his or her ability, will cheerfully agree to this test of their services. The potential opportunities inherent in forging a long-term business alliance with you will outweigh any minor irritation at being required to prove their abilities.
As an additional benefit to both you and the SEO company, you could document the entire project and include all the details in your next monthly newsletters! This would not only give you additional credibility for actively seeking solutions to offer clients, but also solve the problem of what on earth you were going to write up in that next newsletter!
Ben Kemp is a free-lance IT consultant and one of NZ’s longest serving SEO practitioners.
The SEO Guy (NZ)
Email: bjk@TheSeoGuy.co.nz
Web: www.comauth.co.nz (+64) 09 9743553
Previous Articles Highlighter:
Developing Your Site With Article Directories-An Article Marketing Primer (1)
2) Have fresh, relevant, keyword-rich content on your site. Ever heard the old adage "content is king"...exactly. 3) Develop a linking campaign to get relevant, one-way, inbound links back to your site.
Discover 5 Ways To Improve Your Conversion Rate By At Least 10% (2)
Use it to repeat your biggest benefit or USP statement, reiterate your guarantee or restate your powerful offer. - Give your affiliates and Joint Venture partners great tools to pre-sell customers.
Graphic Design - Can Anyone Learn The Skill? (3)
But what about if you cannot outsource designers or design your own graphics at the moment? Well, I recommend Pixel2Life.com and Good-Tutorials.com. These are two fantastic websites that show you step by step how to develop your Photoshop skills.
7 Key Things You Can Do To Increase Your Site's Conversion Rate (4)
- Sign up with third party reliability and privacy associations and display their seals on your site. This is an excellent way to show potential customers that you're a legitimate business that cares about its customers.
How To Choose Wholesale Merchandise That Makes Money (5)
They like to look the knife over for defects and such. This is obviously impossible to do online and can put a stall on sales if the buyer does not know the product that well.
How To Design A Web Page That Pays (6)
Making sure that affiliate programs exist in conjunction with the information you want to provide or the home based business you want to promote will prove to be very valuable later on as you try to get the site off the ground.
Using A Site Map Builder When Adding Google Sitemaps To Websites (7)
Cliff Posey, owner of CRP Marketing, owns and operates webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.
Are Free Web Site Hosting Accounts Really Free? (8)
If your free web site hosting account comes with limited bandwidth, you need to be prepared for the possibility of missing out on customer sales. Unwanted Ads Free web site hosting services are notorious for placing unwanted ads on customer web sites.
Choosing A Domain Name (9)
The advantage is that search engines can better distinguish your keywords, making your website a little more seo friendly. The disadvantage is that it is very easy to forget a hyphen when typing and you run the risk of sending your site's visitors to your competitor.
How To Stage A Viral Marketing Campaign That Works (10)
Cliff Posey, owner of CRP Marketing, owns and operates webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.
Using An Email Marketing Agency To Build Business (11)
It is important to get leads suited to your business. If you can't turn the leads into customers, any work or money that you have spent will turn out to be a waste.
Using Niche Marketing To Find A Niche (12)
Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.
Internet Marketing Success With Ebooks (13)
Ebooks can be created on a multitude of programs and easily turned into a reader friendly PDF document. If you don't know how to do this, there are many different tutorials that can be viewed on the web free of charge.
Niche Marketing Is Your Key To Avoiding A Common Business Blunder (14)
Keywords: niche marketing, niche marketers, niche markets Niche marketing occurs when you intentionally focus your marketing efforts on a targeted portion of the Internet or another similar market. These targeted portions, known as niche markets, provide a product or service for a defined group of customers who have very specific needs.
The Simplest Way To Make Money Online (15)
The merchant then pays you a commission for every sale that the link generates. The only work involved is the initial placement of the link, which can take as little as five minutes of your time.
Failing With Google Adwords Can Help You Master Internet Advertising (16)
A good research tool for keywords or Adwords is inventory.overture.com. All you have to do is visit the site and type in a keyword. Within 30 seconds, you will know how many people searched that word in the last month.
Building Link Popularity With Inbound Links (17)
You won't be disappointed. Cliff Posey, owner of CRP Marketing, owns and operates webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants.
How Blogging Affects Mainstream Marketing (18)
Weblogs, or blogs for short, are changing the way people market themselves and their businesses. If you aren't familiar with blogging, the concept is relatively easy to grasp. Blogs first began as a shared online journal.
Internet Marketing For Online Business (19)
Though there are many different website marketing techniques, there is really only one way to judge the success of your online campaign. Follow-up. If you never follow-up on your marketing decisions, it will be impossible for you to determine whether or not you should continue with a specific website marketing strategy.
3 Affiliate Marketing Tools (20)
You also don't have to worry about many of the other things that come with an online retail business, such as inventory, order processing, and shipping. However, these programs, like any work at home business, requires an organized plan of action if you want to succeed.
Newer Articles Highlighter:
How To Add Your Blogs RSS Feed To Your HTML Site (1)
For normal people (read non-technical types) who are intent on good search engine rankings, you've probably had the good sense to build your site in HTML. That actually makes it a litle bit harder!
Location, Location, Location - Is Your Site Located Where Your Customers Are? (2)
This is both a blessing and a curse, depending on where you are, where your site is, what you offer, where your customers are, and whether you are a searcher, or a site owner.
Blog Search Engine Optimisation (3)
It also has a comprehensive array of free SEO options, and following comments are specific to Wordpress. This is best done dynamically, with installation of plugins that provide automation of; - HTML Page URLs - using mod_rewrite to generate verbose, keyword-rich page file names.
Choosing The Right Key Phrases And Keywords For Your Website (4)
The keywords must be used in an appropriate manner and each page should be read well. There should be a natural flow to the content on the page because search engines can pick up on these factors.
Why More Content Means Long Term Success On The Internet (5)
However, more and more people now find it easier to just use the copy paste option. Due to excessive use of copied content, the search engines like Google were particularly fed up and began coming down seriously on the duplicated contents.
How To Get High Search Engine Rankings (6)
Finally, search engines grade the relevance of the website. Referrals and linkages of high-ranking websites always influence search engine rankings. The more the referrals, the higher the website ranking will be.
Internet Marketing Training Solutions (7)
Internet Marketing Training is an investment that will pay for itself many times over. Our Internet Marketing Training course can turn you into a Corporate Internet Marketing Expert. Check us ut at www.websitemba.com.
Using Reciprocal Links To Get More Traffic (8)
The more links your site has, the more traffic you will be getting. In simple terms, the Internet is nothing more than a collection of websites that are linked to each other.
How To Write And Publish Your Own E-Book (9)
Selling the E-book After making the cover, the next thing is to think of how you are going to price and make available the product. There are sellers on the net, who help in selling information and services.
The Objectives Of An Internet Marketing Training Course (10)
Make a home page, which can be used to market the product, company or the service. .. Draw a plan for the content and email marketing concepts ideas.
How To Generate CPA Referrals Online (11)
Whenever someone searches using the keywords they will find a link to your site in the sponsored results. The more the keywords you have the more referrals you receive.
Become An Affiliate Marketer For Online Succcess (12)
Now, if any person clicks any such banner on your site, and then makes a purchase, you receive your commission. Thus, the more sales any such company makes through your website, the more commission you get.
Search Engine Optimization - SEO Strategies That Work (13)
Text Bolding: once or twice in your content, if you use bold texting around your keyword, it's believed the search engines will give extra attention to those words. Alt Tags: these are short descriptive words that are associated with an image on your page.
Components To Successful Online Trading (14)
First of all you need a computer that matches your competition. Today the processing speed of computers is amazing with processors of more than 3 GHz a common thing.
Click Path Analysis: Why You Need To Account For All Clicks, Not Just The Last Click (15)
By being all places at all times you create your own legitimacy AND you maximize your real estate presence by being in as many locations as possible. This only increases the likelihood that a customer will choose your product.
Google Supplemental Results Index - Aka - The Other Crap We Found (16)
It should focus on 1 - 3 specific keyword phrases that will draw people in via search engine results pages, and it should provide information, entertainment or something of value related to that term or terms.
Internet Marketing For Starters (17)
Having a blog will allow you to quickly write about a certain topic and climb the ranks of the popular search engines. This then leads to two things happening.
7 Tips To Register A Great Domain Name (18)
This way people will be able to tell their friends or when revisiting your site they will know you name off by heart. 6. Don not register a trademark name, this could land you into some trouble, and you may end up in court, unless you like that sort of thing.
Making Money The Right Way With Niche Products (19)
Or maybe you've signed up for one or more of these programs already, only to be left frustrated with no guidance and little to show for your time and money.
20 Killer Tips For Producing Mega Traffic For Your Directory (20)
13) On a regular basis answer questions on Yahoo answers or forums. Remember to include your directory in answers. 14) Leave genuine comments on blogs that relate to website promotion; in your comment include your directory url.