Salons Can Fill Their Commercial Tanning Beds By Stressing The Health Benefits Of Tanning
Topics: tanning bed, commercial tanning bed
If you own a salon and are looking for a way to attract new customers to your commercial tanning bed, enhancing your marketing plan with the health benefits of this practice may just do the trick. Most salons tend to focus on the beauty a tan provides, but few actually market the health benefits to potential customers. The following ideas will get you started on an addition to your marketing plan that may take your business to the next level.
Lessen The Winter Blues With Commercial Tanning Beds
In extensive research performed by many mental health experts, studies have found that the winter blues are most likely caused by a deficiency of natural sunlight exposure. Because there is less sunlight, and hence less UVA and UVA rays, in the winter, it makes common sense. You have a remedy for this in your salon.
Include this reasoning in your marketing and use this discovery by mental health experts to your advantage. However, you shouldn’t claim that your commercial tanning bed can “cure” winter depression, but you could probably say tanners can “chase away the winter blahs with a little sunlight exposure.” Go further and look up some of the studies to provide the material to your customers and use some quotes in your marketing as you explain how your salon can help.
Warding Off Cancer
As with depression, you can’t say a commercial tanning bed is a cure for cancer, but medical studies have shown they can ward of this disease. A recent study examining the link between cancer, Vitamin D, and UV rays, found that after comparing death certificates in 24 states, people with sufficient levels of Vitamin D were able to reduce their chances of developing cancer by up to 27%, including prostate, ovarian, and breast cancer.
Since an indoor machine will allow a user to control the intensity of a tan, they are a much better treatment than laying outdoors. By making this information available to potential customers through your marketing, you will attract people wanting a healthier lifestyle and people who were previously scared to try.
Fighting Osteoporosis
Vitamin D can also help fight osteoporosis. Studies in England and the United States found that 30% to 40% of elderly people suffering from osteoporosis had low levels of Vitamin D, which contributed to bone deterioration and breakage. As visiting your salon promotes the production of Vitamin D, it is an ideal way for your customers to fight off this disease, preserving their bone density.
Treatment For Hypertension
In another Vitamin D medical expert study, the research group used eighteen volunteers who all suffered from a mild case of hypertension. Each participant received a six-minute UVB ray treatment via your salon three times per week. The study showed the treatments improved circulation, opened restricted blood vessels, and increased the calcitroil production from the kidneys.
While these benefits may not seem like breaking news to you, to the average person, they will usually seem eye opening. Using the health benefits of this practice in your marketing will work to help bring more customers into your salon, especially after they realize a commercial tanning bed isn’t so scary after all.
Christine O’Kelly is a writer for Tan America (www.tanamerica.com) the world-renowned provider of commercial tanning beds. They offer a full tanning bed line in addition to supplies, parts, and services featuring the highest level of after-purchase care (www.tanamerica.com)
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