Selecting The Best Giveaways For Your Trade Show Booth
Topics: trade show booth chicago, chicago trade show booths, trade show booth, trade show booths
Your entire marketing plan, including the graphics you use and the items you give away, should put forth a unified statement when attending an exhibition. For example, if your trade show booth is for your business that promotes wellness supplements and healthy living products, giving away candy bars and soft drinks would leave some people slightly confused. This is why your giveaway items should match both your business and the message you want to project.
When choosing the promotional items for your giveaways, consider the following questions.
Does The Item Match Your Message?
As shown in the example above, the promotional giveaway items you select should closely complement the message your business projects. The promotional items for your trade show booths should match the branding of your business, should fit your business colors and graphics, and should put forth a theme that complements your business message. For example, if you have a music business geared at young adults, consider .mp3 player pouches printed with your logo and website address as a giveaway.
Does The Item Relate To Your Business?
The whole point of giveaways at your trade show booths is getting a base of new customers who will relate a need they have back to your business. For example, a marketing firm might not want to give away teddy bear keychains. A lead may pass this type of giveaway off to their child and may not even associate a teddy bear keychain with a marketing company when they need a marketing company. Make sure your giveaway items relate to your business and include your vital contact information.
Can You Afford The Item?
One of the most difficult facets of choosing giveaway items is choosing items that fit within a certain budget. It would be great to give away HDTVs and everyone in the exhibition would flock to your trade show booth to get one, but if it sends your business into bankruptcy, it doesn’t make good sense. Select a well thought out, high quality item that fits your marketing message and budget. If you would rather give larger, more expensive items, consider only giving them to invited leads or hold a drawing so people have to come to your booth and sign up to enter.
Did You Read The Fine Print And Check The Shipping Dates?
Unfortunately, many trade show booth exhibitors don’t read the fine print when ordering promotional giveaway products. This causes them to pay extra fees that send these items out of their affordable budget range. Many times exhibitors at trade show booths fail to ask about shipping and delivery, so they end up with no giveaways on the day of the event, but have a warehouse full the day after.
Will Your Customers Like The Item?
Make sure your customers will like the items you choose. For example, if every trade show booth is giving away pencils, attendees will have enough pencils to last a lifetime. They’ll throw them in a big box and won’t usually give them another thought. Make sure you give something your customers will appreciate, but that is also different that what other trade show booths are giving away when possible.
It doesn’t matter if you’re a large San Francisco international corporation or a small business in Chicago, trade show booths and giveaways require a good balance between all of these variables. By using well chosen giveaways, you will attract the leads you need to grow your business.
Christine O’Kelly is a writer for the leading expert of Chicago trade show booths, Ion Exhibits (www.ionexhibits.com) They design, refurbish, store, and provide almost every style of trade show booth Chicago and area customers may need (www.ionexhibits.com)
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