Sirius Gets Serious
Topics: XM Radio, Sirius Radio, Sirius S50, Satellite Radio, XM vs Sirius
Sirius satellite radio has long been the underdog. Perhaps their name is a fitting match since the name Sirius comes from the “Dog star”. The Sirius star is the brightest star in the sky, and Sirius aptly seeks the same place in the Radio industry. Yet, with XM Radio having millions more customers how will they do it?
Yet now, Sirius Radio has gotten serious. They hired on a professional research team, to literally follow people around all day, and watch them for an opportunity to better implement Sirius into their lives. Somehow I think it is odd that they need to study humans, but maybe corporations are that out of touch. At any rate, the move proved extremely successful. Producing a product that seems like it must have followed you and watched you too. The Sirius S50 is the product Sirius has unleashed. This new player is the creative response to the MyFi, and has tech critics everywhere in awe. It’s essentially a handheld music player that, get this, will automatically load your favorite programming into memory whenever you load it into the docking station.
Simply amazing! Since it’s launch prior to the holiday season, Sirius says they have stolen the momentum from XM and are actually gaining more customers than the larger XM Radio. Unless XM comes up with a counter product and fast, they could be facing a bleak future against Sirius who has gained momentum from the product, critical praise of their music selections, and with big enough step in the right direction they could deal the deathblow to XM.
The S50 I assume stands for Sirius-50 with the 50 representing the claimed 50 hours of music, which depends on the compression rate of the files stored. Even at 40 hours, that means 40 hours of quality programming from your favorite stations. That is, until RIAA stepped in out of concern for “music piracy” and made only one downloadable musical song per recording. Talk radio is not affected quite the same way. However, you can download your own MP3’s onto the device, to fill the remaining time difference.
Even with the RIAA stepping in to try and stop it, the S50 is a pinnacle achievement, and will challenge XM to the core. XM will be hard pressed to develop a similar product, and are in danger of losing their advantage with one big push.
That’s where Sirius’ new bold marketing campaign steps in: “We know what you’re thinking”. A pretty bold and over-the-top statement, but it may be just what the doctor ordered. If they get enough customers curious to try look at the product, it will most likely ensnare them with it’s simplistic beauty. Being able to download unknown music to your device that you will probably like is amazing just to think about. Say you like 80’s rock, and come home from a day of work, plug in your Mp3 player, and it knows the two 80’s stations you like, loads the music they were playing on it, and you’re off to hours of enjoyable music.
With products like these, Sirius has the upper hand. With famous radio personalities like Howard Stern and Martha Stewart, a music selection most critics prefer over XM, and now the Sirius S50 wearable satellite player, it looks like XM will have to run for its money.
Jonathan Baldwin, is the creator of a XM vs Sirius comparison website, www.xmsiriusreview.com
Previous Articles Highlighter:
What The Scoop On Affiliate Programs? (1)
I would, of course, have to choose the product wisely, for an excellent product would generate the best revenue. Are you eager to know how to make money online in a easy way?
Careful With Those VoIP Service Reviews (2)
Consider first, other experiences as well, upon your own. If you plan on writing an authoritative VoIP review, it is your duties to not only give your own opinion but to research the common scenario that someone might face.
Why You Need VoIP (3)
There are also many factors and situations in which you might want to consider using an internet phone service. If you have to make calls abroad, VoIP is a must.
Some Useful Facts About Online Affiliate Programs (4)
Even though there are quite a few people telling you how to find the right program, my advice would be for you to learn from other peoples mistakes. As long as you keep in mind some useful facts on online affiliate programs, chances are that you will prosper.
Local SEO Quick List (5)
Step 3: Target local keywords: A full internet marketing course would teach you all about keyword research but, for now, this should suffice. You should aim at specific keywords that get a medium amount of searches.
Should You Pay For Traffic? (6)
There are a whole mess of free advertising offers out there that promise that a certain number of people will wander across your website in a given amount of time.
How To Set Goals For Your Internet Business Successfully And Reach Them? (7)
If you expect something may happen, then it would not squash your probability of reaching your goal if it does. After listing all those, now what you need to do is ask yourself what you would do to solve each of the obstacles.
Off Line Strategies For Site Promotion (8)
Company Wardrobe - If you have shirts made for your employees that provide your company name you should consider having them 'completed' with your website address. There are many site promotion tools that are specifically online tools; this article should encourage you to consider every option in site promotion - including those tools not located in cyberspace.
Internet Marketing Strategies That Don't Work (9)
SEO WILL NOT WORK if you don't keep at it. Calendar of Events - This strategy is also problematic - especially if you list events that were outdated more than a year ago.
The Article Directory Explained (10)
It is recommended that if you are going to use an article directory to submit articles to increase awareness that you do it on a basis of an informative and helpful topic, related to your core activities; providing some insight or a solution to a problem, without directly marketing your services to the reader.
5 Free Network Marketing Lead Generation Tips (11)
Among the various justifications which come to mind, there are five which stand out as being of primary importance. This holds true especially if you're new to this industry or have not tasted success yet.
Generate Leads By Using Your Autoresponder (12)
However, you are the one who stands to get the best part of the deal as you have their name and email address with permission to contact them again at some time in the future.
Seven Things Internet Marketing Newbies Need To Succeed (13)
Take Action! This is one of the most important things you can do. You can learn AND do! Don't get stuck in the education phase and forget to take the actions needed to get to your goal...being profitable.
To Attract A Larger Audience And Sell More Books, Consider Becoming An Online Book Reviewer (14)
Young people encouraged me to ask clients and friends to write and post reviews there to balance out that expected arbitrary negativity. Pretty soon, the sales started to climb as people read those positive reviews.
What You Must Know About Your Customers As An Affiliate Marketer (15)
This will help you focus your message to them better, through your articles, advertising, and your website content. Rebecca Taylor is a coach for the Affiliate Program at Article Marketer: www.articlemarketer.com.
The 5 Most Common Mistakes In Affiliate Marketing (16)
The content of the website is important in promoting one's product. The site should provide product reviews, with a link to the product's sales page, and other product features needed in marketing the product.
Help My Web-Guy Has Gone AWOL (17)
In 2009, your web presence is essential, your clients expect more than just a shoddy web page thrown together using FrontPage or your brothers mates idea of what looks good.
Design Your Web Site With SEO In Mind (18)
Don't underestimate how important it is to make it simple for your browsers to add or submit content. When focusing on search engine optimization, especially with a new website, follow the basic ideas outlined above.
Sitemap Creation 101 To Generate Online Traffic (19)
If you are really comfortable creating websites then it would be recommended to make it accessible form each page so the user doesn't have to go all the way back to the home page if they are getting frustrated in their attempt to locate something.
Ten Mistakes Of Local SEO (20)
5: Poor Spelling: Remember, when advertising a local business it is more important than ever that spellings are correct. This is a very common mistake. 6: Failure to build relevant links: When integrating small business internet marketing into your business, don't forget to build relevant links.
Newer Articles Highlighter:
Who Has The Best Webhosting Service? (1)
In order to make the list, the companies had to be competitively priced, provide 24/7 support, and have atleast a 99% uptime. Any webhosting company that doesn't have those three things doesn't deserve a look.
How To Choose The Best VoIP (2)
With that $3 monthly allowance, you could call those countries for 100 minutes for free every month. And finally, for the penny pincher, there is ViaTalk. ViaTalk has literally the most inexpensive VoIP service around.
3 Ways To Get Your Dental Clinic Website Noticed (3)
Your email account is a direct link to new and existing clients. In an effort not to damage your reputation, make sure you never send out an email to anyone that has not given you permission to do so.
Begin A Wordpress Blog With This Step By Step Process To Start Making Money Today (4)
Some of the content widgets include del.icio.us, Flickr, and Meebo, among other things. You can also add a calendar, links, a search feature, or an RSS feed button to your blog.
Targeted Website Traffic Using Effective Text Ads (5)
They don't even need to be memorable enough to make people remember your name. That's your website's responsibility. What Are Text Ads? Quite simply put, the primary purpose of a text ad is to get that initial click.
How To Successfully Market An Online Home Business On The Internet (6)
Building back links to your website is the most important thing that you need to do to achieve long term success online. When you think about it the internet is really just a mass of links and a back link is when your website address is placed on another webmaster's site.
Common Challenges Faced By A Search Marketing Firm (7)
Website owners need to know about the continually changing online landscape as a first step toward business success. Changes In The Search Engines Constantly updating their systems to address technical aspects affecting the experience of users, the search engines are always changing.
What Is A Managed Services Provider? (8)
Those benefits include: - System monitoring 24 hours per day 7 days per week. This is something that a lot of businesses are not able to take care of themselves.
Book Marketing: The Importance Of Selecting A Great Book Title (9)
Also, had this book been written by a less well-known author with less book marketing experience it would have probably sold fewer copies. The publishers gave him back the rights to the book and he later re-released it as "The Road to Wealth".
4 Amazing Advantages Of A Specialized Web Design (10)
As a professional businessman you will understand how important it is to create a customer friendly and profitable website that increases sales and ultimately profit. If in-office website design is planned and if you are new to website design and fail to include the fundamental aspects in your website, there is a great chance that your sales and profit will suffer as a result.
How To Market Your Business Using Internet Marketing? (11)
Having those little ads right on the search engine results page will get your website seen, and might generate more click-through for those who don't want to look through the actual web page results.
Amazon Bestseller Campaign Management: Mistakes To Avoid Regarding Your Joint Venture Partners (12)
Get this right and you're well on your way to not only creating a bestselling book but also to paving the way for future lucrative Join Ventures. Learn more about managing an Amazon Bestseller Campaign by listening to a FREE teleclass available at www.BecomingABestseller.com.
Password Security Management Programs Help Avoid Identity Theft, Save Money And Give Peace Of Mind (13)
Works on portable devices that run on a USB key device. 9. Be PDA-friendly and allows you to sync your passwords to Pocket PCs, Palm and Blackberry devices.
The Many Advantages That Blogs Have Over Regular Websites (14)
Blogs have become the frontrunner for review-style sites, and are leading the way towards being the biggest affiliate promoters on the internet. Dropping your affiliate link in a post after you've given your visitors lots of good need-to-know information can really seal the deal, and if you start gaining traffic to your blog through article submissions and the like, it can increase your overall income dramatically, and in a fairly short amount of time.
How To Segment Your Email List For Higher Profits (15)
You should then be testing and making offers like this to your non-customer list frequently in order to motivate them to taking that first step. By doing this you'll notice that you will suddenly be getting more new customers.
Law Firm Internet Marketing : Generate Leads For Your Law Firm With A Website (16)
Your objective should be to achieve high search engine rankings (in the top 20 listed) on portals like Google, Yahoo, etc. if you expect your attorney marketing efforts to produce valuable leads.
A Beginners Guide To Blogging (17)
Blogs can also play an important part in education. Professors can use blogging to document the lessons that they have previously discussed and taught. This is one way students who missed class can easily catch up with their assignments.
How A Website Can Grow Your Retail Business Dramatically By Doing More Of What You Already Do (18)
Topics: website, website promotion, internet marketing , site promotion, iovc, overflow marketing Is this your current situation? You are a single owner of your retail establishment? You have a physical location and you may, may not have others coming in to help you but for all intents and purposes you are a single business owner.
Marketing Your Small Business On The Internet (19)
That was before the internet exploded onto the scene. In recent years, our society has become more dependent on this cyber marketplace. In fact, it's hard to imagine a business surviving in today's world without taking advantage of small business online marketing techniques.
7 Ways To Make More Money From Your List (20)
If you receive a review copy, make sure you review it, and that it does what it promises. Offer your subscribers bonuses for buying. 6. Make use of your real estate.