Sly Keyword Selection For SEO Domination
Topics: SEO, traffic, free, cheap, search, engine, optimization, marketing, internet, online
Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.
Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.
Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.
You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.
Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.
The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.
Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.
The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.
You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.
Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.
Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.
The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties.
You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.
Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.
Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.
This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.
Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.
Tyler Ellison is a successful entrepreneur who encourages you to learn the fully automatic traffic system for free at www.youcanworkthenet.com or learn internet video tricks at www.youcanworkthenet.com
Previous Articles Highlighter:
Watch Your Search Engine Positions Like A Hawk (1)
Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence.
Business Tips - Performance Based Payment Schemes And 1 Customer = Unlimited Potential Customers (2)
This assumption works perfectly if we all lived isolated lives, but the fact is that the world is becoming a much smaller place thanks to the remarkable advances in technology.
A Few Suggestions For Email Marketing With E Newsletters (3)
It is a better idea to ask customers and potential customers if they are interested in receiving more information and having them join an email distribution list if they wish to receive more information.
Online Auto Insurance Quotes: The Good, The Bad And The Ugly (4)
That's why it is so important to get the cheapest rate available. In recent years it has been made a lot eaiser for consumers to find the best rates through the use of free online quotes.
Considering Give Away Ventures To Build Your List (5)
In the real sense, a visitor can only accumulate of download the digital gift if he opt in and subscribe to the mailing lists. If the subscriber is really interested, if he is willing, then he will surely signs-up and have his email ad be available for the internet marketer subscriptions--what a strategy.
Increasing Link Popularity The Sure Way (6)
Well, in a word - plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine.
A Few Email Marketing Strategies (7)
These elements may simply be graphic designs or they may be graphics which also serve as links. The links may direct traffic to your website or to other websites.
Email Marketing - Quick Tips (8)
Test your email before you broadcast it. You can get accounts with different email service providers such as Hotmail, Yahoo, and Google Mail and send test email messages. You have the technically correct emails if your message lands directly in the inbox.
Getting Help With Your Next Email Marketing Campaign (9)
One of the most important criteria in seeking a consultant to assist you with our email marketing campaign is experience. Specifically it is experience which has resulted in past success.
Effective Way To Evaluate Your Email Marketing (10)
However, reevaluating the email distribution list to include recipients who are interested in your products or services will likely result in significantly more sales and website visits. Now consider a situation in which your campaign is being construed as spam by the recipients.
How To Get High Rankings On Google And Yahoo Search Engines (11)
Google will take note of a site that appears with hundreds of pages out of nowhere and initially view at as "unnatural" so grow your content slowly and make it unique and original.
How To Pick An Article Topic To Write About (12)
Some people are motivated by making a difference in the lives of other people while others hope to make a living by selling products, services and information. Whatever the reason, these mentors understand their responsibility in imparting their knowledge on others and uphold a certain standard to present the information as accurately and informatively as possible.
SEO Web Design Techniques To Optimize Your Website (13)
No name calling here, but if you are using still using this technique for search engine optimization, it's time to cut the mullet and move into 2007 where things have changed a bit and people actually click on the title based on the emotional response they receive from the message.
5 Resources No Affiliate Program Should Be Without (14)
however, there is a trick to email marketing. When you send an email, you have to capture the reader's attention from the subject line on. The message itself has to keep the readers attention to the very end.
Paying Affiliates Which Is The Best Way? (15)
Many affiliate mangers prefer to send affiliate payments through PayPal because it is quick and easy. With the click of a mouse, the payments are sent and there is no time wasted writing checks, sealing envelopes and driving to the post office to mail them.
10 Ways To Indirectly Get To The Top Of Search Engines (16)
This means a mention and link back to your web site. 7. Give the web site a testimonial for their product or service. Include a little text link for your site with the testimonial.
Do You Have Super Affiliates? (17)
As an affiliate manager, you want your product or services to sell, and you need to give your affiliates incentive to promote your site. One thing that you need to make sure of is that the product you are promoting is reaching the right target market.
Commission Percentage Options For Affiliate Program Participants (18)
They can find out how much is earned through the list based on the number of names on it, and the number of dollars earned per subscriber to their list.
Usage Of Visual Basic Script In Professional Web Design (19)
VB script is much easier to learn such as java, C or ++ and other scripting languages such as java script. Derived from the basic language, VB script should not be difficult for everyone who has a computer programming experience.
The Importance Of One Way Links In Online Marketing (20)
This is different from two way links which occur when two web sites mutually link to one another. In the early days of search engine technology, a link was considered a link regardless of their exchange status; however, since many users took advantage of this fact with the rise of link exchange programs, most of the major internet search engines lowered the value that they placed on two way links.
Newer Articles Highlighter:
Four Criteria That Every Online Home Business Involves (1)
You have to choose the right product because it is going to have a large impact on your business success. Finding the right product is going to require a lot of work.
How To Buy A Top Ten Search Engine Rank (2)
If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign.
Web Design Vs. Print Design: How To Find The Middle Ground (3)
You need to test your web design in each and every browser and operating system combination that you can possibly get both your hands on. You can use emulators if you are short of time and if you have no other choice, but nothing beats hands on experience through actual tests and runs.
Web Design Basics You Want To Know (4)
2. Minimize the use of different fonts. It is undeniable that ages with varying fonts here and there look like they are made by an amateur. Doing this will not make your web design company very happy.
Understanding The Relationship Between Domain Names And Hosting (5)
Domain names and hosting are two completely separate products, but in the effort to sell the products together, domain registrars often just confuse people. When you purchase Web site hosting, you are basically renting a folder on a computer (called a Web server) that is connected to the Internet.
Doing Research On Marketing (6)
Finally, a great tech savvy form of marketing research is called Internet strategic intelligence. Through this method, customers' likes and dislikes are measured by visiting chats, blogs, and forums to read what they actually say a particular type of product.
What You Should Know Before Committing To A Web Hosting Company (7)
Topics: Your-Site key code, Xavier Media promo code, techhosting coupon Going on-line to check a website is one of the common information vehicles that are being utilized in today's society. The website can be in a form of a blog site, a social networking site or perhaps an e-commerce site.
Extensible Markup Language Naming Conventions For Professional Web Design (8)
The start tag turns a feature an, such as underlining, and an end tag turns it off again. Standard generalized markup language uses its start tags and end tags as containers.
You Wrote A Book! Now Where On Earth Do You Publish It? (9)
Or pay for hard copies?" The answer (as usual): It depends. What do you hope to accomplish with your book? Experienced authors will advise you, "Decide where to publish before you write the book." Sales depend on choosing a title, topic, writing style and content strategy tailored to your publishing platform.
Tips For Affiliate Success (10)
It's the only way, in fact, to have a successful program. Robert Paul Williams is the Editor of Work At Home Business Website. Get Free and Low Cost Website Advertising Ideas By Visiting: work-at-home-business-website.com
The Offer Is The Key! (11)
If you give something to me, I feel honor-bound to give something to you. Another way to think of it: an offer is a "thank you" gift for doing business with you.
Affiliate Internet Marketing: Where Are They Coming From? (12)
This is why it is essential to implement some type of tracking system into your internet business plan. Tracking (whether you use software or an online service) allows you to find and take note of every click-through made by visitors to your website.
Maximizing The Performance Of Landing Pages For Your Success (13)
This internet marketing strategy is very effective to convince your visitor to provide their personal contact specifically in the form of email addresses. You can give your sample or special report of your product in exchange for their name and email address.
Winning The Affiliate Marketing War Game (14)
You don't want to build that kind of reputation or that kind of customer base. Instead of offering discounts or rebates take the time and put forth the effort to add bonus incentives to the products and services that you promote to give them added value.
Free And Effective Online Traffic Generation Techniques (15)
Search Engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs and this is priceless when you do it right.
Corporate Gift Idea - Building Better Rapport With Companies For Greater Success (16)
By sending a thoughtful corporate gift baskets to your client doorstep is the single best way to thank them, especially if you company has just clinched a lucrative deal or just successfully completed a big project with them.
The Value Of Unlimited Distribution (17)
Using an unlimited distribution service saves time and money. All you have to do is provide a quality, educational article and let the service deliver it to thousands of sites to help you get noticed.
Corporate Gift Brand Marketing - Why Do You Need It? (18)
Corporate gifts allow personalization. To have a successful brand marketing campaign, your brand must be personal enough for consumers to identify and build a more personal relationship with. By matching corporate gifts to the type of company personality that requires promoting, you will able to hit the right chord with the consumers.
Does Your Website Turn People On Or Turn Them Away? (19)
Remember not to cram too much text on one page-wide margins make for easier reading. Be sure that your content is appropriate for your audience. Don't make it too technical or too simplistic.
Features Of Extensible Markup Language Used In Professional Web Design (20)
The first one hundred and twenty eight characters are typically the same and the last hundred and twenty eight characters vary based on the character set. Unicode is a way to allow a computer to keep two bytes per character.