Sourcing The Perfect Exhibition Stands
Topics: exhibition stands, exhibitions, stand design, exhibition designers
If you tell someone not to judge a book by its cover, would you believe that they wouldn’t? First impressions count for everything and often it takes just a couple of seconds to determine if you like what you see. Exhibition stands have the power to either invite or reject a customer’s business within those few seconds. Finding the right balance between practicality and visual appeal is the key to your success.
Exhibition stands are a highly effective method of communicating your corporate messages to your target audience. The challenge is to win the audience’s interest in the first place. Quite often, you will be surrounded by your competitors therefore having the edge is vital for winning the business.
With the latest software technologies now available, stand designers are able to create detailed floor plans and 3D design visuals, allowing you to see the stand before it’s even constructed, thus saving you a great deal of time and anxiety.
However before you get to the stage of contracting stand designers, you must consider your budget, so you can determine what you can buy for your buck. Upon application to exhibit at a fair, you will be offered the chance to hire a shell scheme or bring your own stand. A shell scheme is a cheap and cheerful option, ideal for those with low levels of stock to exhibit or small budgets. They include compact rented floor space complete with carpet, walling, facia and normally a basic lighting track and electrical socket. If however, you are bringing your own exhibition stand, you will need to determine how much floor space you can afford when applying to exhibit.
Once you have your space allocated, you will need to supply the overall stand dimensions to your exhibition stand designer. Be sure to pitch your requests to a number of exhibition stand designers to see who can make you the best offer for your requirements. It’s important when you are pitching your ideas, to be clear about the purpose of your stand. Are you purely planning on driving traffic to the stand or are you looking for a unit where you can hold business meetings? Will you require seating and privacy or do you want open plan? These decisions will affect the entire layout of the stand so it’s important to be clear what you want from the start.
Exhibition show organisers impose strict guidelines regarding build heights to ensure all exhibitors are playing to the same restrictions. The job of the exhibition stand designer is to produce a quality, creative, and cutting edge exhibition stand while adhering to the restrictions imposed by the exhibition show organisers.
By supplying the designer will the appropriate graphics and logos, they will ensure the right corporate identity is projected. The stand designer will also be in charge of managing the specialist electricians, steelworkers, A/V crews and other required specialist trades.
The key to achieving the right stand for your business is careful planning and being open and honest with your stand designer from the start. If they produce a design in the initial stages that you don’t like, tell them. At the end of the day, it’s not just your money but your corporate identity on the line so you need to make sure you get the result you have requested.
Dominic Donaldson is an expert in Event Organising
Find out more about Exhibition Stands at www.connectionsexhibitions.co.uk
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