Surge Up In Search Engine Rankings Using The Author Resource Box Wisely
Topics: author block, article marketing, article writing
Why is the author resource box so important?
Your author resource box is your best website marketing sales tool in article marketing. This resource box contains the highest return content in your article. Your author resource box holds the key to
* Building your creditability,
* Connecting your reader to your website,
* Converting your reader to a regular visitor of your website, and
* Expanding your sales team without adding salaries or benefits.
Where is the author resource box?
The author resource box is usually located at the bottom of your article, immediately following your content. It’s a concise, quick link to you, your background and your website. It is here, in this powerful little box, that you take credit for your article and establish yourself as a recognized expert in your field. And, within your resource box you will provide valuable links for your reader to access your website. Your resource box is a portal into your website, increasing your search engine results and growing your business.
How does the resource box connect the reader and your website?
Your reader has purposely searched out topics related to your article. Since you’ve already provided great content in your article, your reader will want to continue the quest for more articles, or maybe even buy your products. If you guide your reader into your resource box straight from your article, your reader is already in a mindset to immediately link to your website.
How can my author resource box entice readers to follow my website link?
The most important job of your resource box is to provide a call to action to your reader. Consider your author resource box equal to your closing paragraph on a sales or marketing letter. The resource box wraps up your article and leads your reader to the next step. It is here that you extend a creative, enticing invitation to your reader to link to your site for more information on your article content, as well as additional information, products or services the reader will find within your site.
What should my author resource box include to get the best reader response?
1. Your name, as author and a short description of your background. For example, “John Smith is owner and consultant of ABC Computers. He writes a monthly column for IT Magazine and consults with clients to troubleshoot computer issues.”
2. Your specific website URL address. This is the only place in your article where you can use actual HTML code. For the most effective use of your URL link, connect to a page within your site that gives the reader information similar to what was contained in the article they just read. If a viewer has searched for a particular article topic, it’s almost certain that they will be looking for more of the same type information within your site. Your website URL will be their link to that information and to your expertise.
3. Your sales pitch. Here’s where you get to be creative. You’ll need to provide your reader a reason to take action, entice them to go to your website and lead them to valuable resources within your site. You might offer a free report, a related article, a newsletter subscription or a link to your blog. To get more mileage out of your resource box, develop multiple versions of your sales pitch and use it on different articles. Test the effectiveness of each resource box by the number of responses you receive.
4. Anchor text word links. You can also insert second and third links to your website within your author resource box text. Convert important, related words within your resource box into hyperlinks. Connect the anchor text hyperlinks to different pages within your website. This gives your reader multiple avenues into your site, exposes them to different pages that might be of interest to them and gives you one more exposure to your reader. But be careful of multiple text hyperlinks if you have a specific click through goal. Too many links can cause your reader to be confused.
An effective resource box will increase your website traffic and provide your reader with additional references. Your website becomes a valuable resource for the reader. The reader becomes a regular visitor of your site. We all know good things come in small boxes. Don’t neglect that all important author resource box at the bottom of your article.
Join Bob Sommers and other Article Marketing professionals at www.RecognizedExpert.com and view hundreds of videos on Internet Marketing for Professionals.
Previous Articles Highlighter:
How To Evaluate A Managed Hosting Service Provider (1)
You should be able to freely move your website to any other managed hosting service. Just make sure you undergo the same process and that is allowing you a period to evaluate.
How To Make Money Quickly On The Web (2)
However, the trade mainly requires patience and diligence. Initially, and perhaps all throughout, research is essential due to the changing or progressing marketing trends. Moreover, it is important to do research and traffic analysis regularly since more and more people are including the web in their marketing and advertising campaigns.
Unite Your Sales And Marketing Work Forces And Double Your Potential (3)
In order for this dark art to deliver results, both divisions must pull together seamlessly. So how do you send this sinking ship back afloat? Well, primarily there needs to be little, or if possible, no slashes through marketing budgets - whatsoever - not even a nip.
Sourcing The Perfect Exhibition Stands (4)
If they produce a design in the initial stages that you don't like, tell them. At the end of the day, it's not just your money but your corporate identity on the line so you need to make sure you get the result you have requested.
Online Passive Income With Solid Business Concepts (5)
This is fine and definitely some of the people out there actually do make money online but I want to talk about today is how long term are most of these money making trends.
Learn To Express Your Business Vision (6)
Topics: business, internet business, start own business, home based business, entrepreneur Scott Lindsay is a web developer and entrepreneur. Make your own website in just 5 minutes with HighPowerSites at: www.highpowersites.com or Build A Website at: www.buildagreatsite.com.
Building Your Business Website, How To Outsource This Task (7)
Scroll through the bids on Elance to find your match. Check out their portfolio, rating, and bid amount before you select their bid. Ask for a mock up before you start working together.
Streaming Audio And Its Role In Profits (8)
Topics: affiliate marketing, internet marketing, working from home, home business, seo, internet online business If you would like to immediately create financial freedom working only 4 hours a week, check out www.Secrets2InternetFortunes.com.
Selling And Marketing Expired Domains For Immediate Gains - The Ultimate Power Of Domains With Brand (9)
Topics: expired domain name, expired domain, expired domain traffic, expired domain search, expired domain John Khu is an author and also a seasoned professional with vast experience in expired domain name business.
What You Should Know About Web Hosting Services (10)
Topics: web hosting, website hosting, hosting Scott Lindsay is a web developer and entrepreneur. Make your own website in just 5 minutes with HighPowerSites at: www.highpowersites.com or Build A Website at: www.buildagreatsite.com.
Make Money From Online Business (11)
A brand that people respect and can go to knowing that they will be receiving a quality product or service is important as it is what allows the consumer to establish trust for a company.
Two Tips To Improve Your Success: Use More Than One Metric And Understand Why Your Customers Buy (12)
What decisions have you made that drive business forward as a result of having that data? Too many people say: "our net promoter score is such and such" or "our allegiance engagement index is this" and they leave it at that.
How To Make Great Money Fast Online (13)
Cash Crate. 3. Forum booster. Let's begin first with associated content. Associated content should be the number one stop for those people who frequently ask themselves, how I could make money fast on the internet.
Placing Your Website On Top Of The Rankings (14)
Topics: Search Engine Optimization, Top Ranking Search Engine Optimization is basically improving the ranking and visibility of your website. Doing this means a thorough refining of your website. This aspect of internet technology has become a leading marketing strategy as tons of businesses have proven its effectiveness.
Potential Profit You Can Earn With Affiliating (15)
I have heard of top affiliates making around $19,000 in one month just promoting him. topsecretmagiccode,Again this is a new product which seems to be talking the affiliate market by storm.
Personal Coaching And Internet Marketing (16)
I'm sure you've been sold on the fact that the online business you've just gotten into is the next big thing. The person or sponsor who brought you in is probably excited too, because that means more money for them.
4 Tips For Starting Your Own Affiliate Website (17)
Use targeted marketing for your site. However you choose to market you website, whether it is with article marketing, blogging, emailing, or pay per click, choose a target market and focus on them.
Learn How To Blog 3 Steps (18)
You blog name is your blog title which will appear on your published blog, your dash board and in your profile. Now for you blog address, which is your blog's url or blog domain name, this can be anything such as, fun fishing or your name.
7 Tips For Directory Submission (19)
Most directories will ask for your title, URL, keywords, and description. Also make sure you give them a valid and working email address or you run the risk of having your submission rejected.
How Systems Deliver Continuous Improvement (20)
Once you have found a better way to do something - or a way that yields a better result - that should replace the existing system. For instance, you may think you have discovered the best procedure for making white bread.
Newer Articles Highlighter:
Some Successful Tips For The Online Affiliate Marketer (1)
The tactics I have just explained to you are not very difficult, but they do require effort on your part. If you take no action then you will receive no return.
What You Should Know Before You Join An Affiliate Program (2)
Familiarize yourself with the affiliate program before you put them on you website. Now all you need to do now is get traffic to you website that will convert well.
Are You Interested In Affiliate Programs? (3)
Getting highly targeted traffic to the affiliate program will be the biggest challenge you face. But the need for proper groundwork is a common thread running through all that's been said here.
Are You Thinking Of Joining An Affiliate Program? (4)
Put the affiliate program on your site only after you know how it works. Product is important now you must get all the customers you can to the chosen website.
Its Important Your Aware Of A Few Things About Affiliate Programs (5)
With out having you own web site it is still possible to make sales you may sell goods without even creating a site of your own, it helps building trust and is considered beneficial in the longer run.
Internet Business Success Story , From Somebody Just Like You! (6)
I still work a full time job 9 hours, teach tennis for extra money from 6-8pm after work, and then go home and work on my Internet business. I am married and raising three children.
How To Choose A Profitable Affiliate Program (7)
It's possible to sell an affiliate product without your own website you may sell goods without even having a site of your own, it helps building trust and is considered beneficial in the longer run.
Free CD, Why I Ditched My Old Free CDs (8)
I also have an outside sales team of about 10 guys which requires me to send over many, many leads to my team every month. This holds me accountable for making sales.
Choosing The Correct Affiliate Program (9)
Be sure to inquire about when commission is paid to you. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice.
What Is The Criteria For Choosing An Affiliate Program? (10)
These are just some of the questions that needed answering first before you enter into an affiliate program. Be sure to make your self familiar with the affiliate program before putting it on your site.
Best Advice Before You Join An Affiliate Program (11)
When do they issue the commission checks? Every program is different. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice.
How Do You Pick The Correct Affiliate Program? (12)
If you need to prove as a credible seller, you need to have your personalized website. Having your own website is not that main factor to affiliate marketing you may sell goods without even making a site of your own; it helps building trust and is considered beneficial in the longer run.
How To Stop Chasing Sales Prospects Forever (13)
The idea of taking the lead and qualifying prospects out is scary at first, and as a result most salespeople aren't willing to do it, but it will save you lots of otherwise wasted time with prospects who aren't really serious, and will free that time up to be spent with prospects who are going to buy.
Best Sales Price Or Biggest Profit Margin? (14)
But in the real world, price matters. Period. Even when using the powerful profit justification techniques I teach, if your price is out of line, it's out of line.
Sales Tip: Use Social Dynamics To Control Sales Appointments (15)
Most prospects can pick up on this because it's been done to them so many times before, and, what's worse, why would you want to pace your prospects' mannerisms when you run the risk of reflecting their own weak body language?
7 Secrets For Trapping Testimonials (16)
Topics: internet marketing, internet business, marketing secret, internet marketing course, home-based business There are thousands of individuals not just on the United States but also on different parts of the world who would love to quit their nine-to-five jobs in exchange for a home-based business opportunity.
Photo Blogging Is Easier Than Text Based Blogging (17)
The very increasing popularity of photo blogging and photo weblogs displays the work of highly skilled artisans to the playful collections of wonders showing the diversity of each blogging forum.
How To Identify A Professional Copywriter (18)
Fifth: there's a long-term possibility with professional copywriters. If your business is of the sort where you need copywriting work done month after month, you may be able to negotiate a retainer agreement with your copywriter.
How Can You Get A Custom Trade Show Display For Your Next Convention? (19)
Finding the right company There are quite a few companies specializing in custom trade show displays. To find the right company, look at the designs they offer, the prices in which they offer those designs, and their testimonials.
Compare Affiliate Programs Before Deciding To Join One (20)
With the myriad of affiliate programs available, you have to do your homework. You will expend time and effort in your affiliate marketing business. Make sure your time and effort is with an affiliate program that gives you the tools, commissions, and support you need to succeed.
Permalink to Surge Up In Search Engine Rankings Using The Author Resource Box Wisely