Ten Mistakes Of Local SEO
Topics: small business internet marketing, internet marketing course
Many people who are deciding to invest some money in small business internet marketing initiatives are looking to spend their money on local SEO. Generally, this is done in order to bring business into their location because, as a small business, they may not be serving a very large area. Here are ten mistakes of local SEO to avoid.
1: Targeting too small an area: It is good to target a city or locality if that’s where you do business, but don’t forget about a slightly larger area. Within the area of a single state there is a lot of cross city traffic. You should attempt to extend your reach slightly beyond what you may think is right for your site.
2: Bad keyword selection: Small business internet marketing is important, and you should target a locality with keywords that people in that area are going to search for. Ample keyword research is always required for local SEO.
3: Choosing keywords that are too competitive: Keyword research will help you with this, but it is important that you do not choose the same keywords that everyone else is choosing to use. For example, don’t choose ‘Boston Pizza’ because there will be too many people trying to get hits on the same keyword phrase. Instead, go specific. Try using keywords like, ‘best pepperoni Pizza in Boston’.
4: Get microscopic: At the same time you want to go broad, don’t forget to go local as well. By including keywords that target the actual neighborhood that you are in, you are really standing to make the most of your small business internet marketing.
5: Poor Spelling: Remember, when advertising a local business it is more important than ever that spellings are correct. This is a very common mistake.
6: Failure to build relevant links: When integrating small business internet marketing into your business, don’t forget to build relevant links. Links to your local business from other popular sites that deal in depth with the region are likely to count for more than some others.
7: Creating a Site Aimed at SEO: Even though SEO is important, if you concentrate too much on designing your site around getting it to show up in the search engines, you might have a terrible or unreadable site. Be sure it appeals to clients or customers first, and the web spiders second.
8: Using Flash: Flash sites are hard to optimize at even the best of times. Therefore, these types of sites are best avoided for small businesses.
9: Using Headings incorrectly: Headings are SEO important. Small business internet marketing needs to take local heading titles into serious consideration.
10: Not issuing a press release: A press release to local sites and sources can drive a great deal of traffic to a local site. Never discount what a press release can do for the potential of your business.
Scott Gallagher is an International Consultant for internet marketing for small business. With exceptional knowledge of small business seo, Scott is also becoming an expert with Local Internet Marketing. www.scott-gallagher.net and www.theccsolution.com
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